Genco to open "Sushininja Toilet" on January 16!　by acquiring naming rights to the Jingumae 1-chome public restroom in Shibuya-ku, Tokyo.

Jenco, a well-known animation planning and production company, has acquired the naming rights to "Jingumae 1-chome Public Toilet" in Shibuya Ward, Tokyo, and will open it as "Sushininja Toilet" on January 16.

Sushininja" is a full 3DCG animation that the company has been developing on the web since July 2014. The story follows the adventures of three characters, "Ikura," "Maguro," and "Tamago," who dream of becoming the strongest "Sushininja" that once existed, as they grow up together with a princess in search of "the seasoning of happiness,
With an eye on foreign viewers, the first three episodes are being shown on the Web (http://www.sushininja.jp/) instead of being broadcast on TV. In addition to a star-studded cast including Yuki Kaji, Romi Park, Mamoru Miyano, and Nana Mizuki, the show has attracted attention for the participation of top artists such as Katsuhisa Hattori, Hironobu Kageyama, Masaaki Endo, and Hiroshi Kitadani.

For this year's "Sushininja Toilet," the stone walls and major characters were designed on the exterior, reminiscent of the "castles" that have been built in various parts of Japan since ancient times. A QR code embedded with a link to the portal site (http://sushininja.tokyo/), which will introduce information about the artworks and the Harajuku shopping district, will also be posted.