What is today? Bals! Day. What will happen when "Laputa: Castle in the Sky" airs on TV?

Today, January 15, 2016 (Friday) at 9:00 p.m., Studio Ghibli's classic animated film "Laputa: Castle in the Sky" will be aired on TV on NTV's "Friday Road Show! Yes, that spell of doom, "BALS! is the spell of doom, " BALS!

The "BALS Festival" has been popular since some time ago. In the last part of the TV broadcast of "Laputa: Castle in the Sky," the main characters, Pazuzu and Sita, shout "BALS" together, the spell of doom, and simultaneously tweet "BALS! This is a social event that has spread by word-of-mouth. However, the destructive power of this event is so great that some services have experienced server downtime due to the large number of instantaneous simultaneous accesses, just like Laputa in the anime. The world record for the volume of instantaneous tweets on Twitter was set by "BALS" when it aired in August 2011, and this record has yet to be broken.

NTT DATA will broadcast a real-time live report of the "Balsu Festival" on its "imatsui" site from 5:00 p.m. on January 15. As of 9:00 a.m. on January 15, the total number of "Bals" tweets was 207,250.

Imatsui."
#balss

Tanita, famous for its scales, also announced on its official Twitter page that it would create a "BALS product if 'Tanita' exceeds 'BALS. Furthermore, "If 'Tanita' exceeds 'BALS,' 1. sell limited-edition 'Tanita' set of doomsday spells 2. make Laputa bread 3. make 'put you on' scales If it does not exceed, we will change our company name to 'BALS' for a day." Tanita is taking advantage of the "BALS Festival" by making a very forward-looking statement.

Tanita's official Twitter
#tanitatwitter

Nittele's official website also posted an article titled "Balsu! Everyone can predict the time of the "BALS" by using the "Everyone's Time Prediction" content. In the main program, a countdown will be shown on the data broadcasting screen, saying "Zero seconds until the "BALS! is also shown in the data broadcast.

The "BALS! Everyone's Time Prediction".
#: (Japanese only)

Incidentally, "The Witch's Delivery Service" is scheduled to be aired as the second installment of the "Winter Ghibli Special" next week on January 22 (Friday) on "Friday Road Show!