Wake Up, Girls!" collaborates with Sanko Seika's "Omusubi Meijin"!　Mimi Tanaka and Airi Nagano appear in web commercial

A collaboration with Sanko Seika has been announced by "Wake Up, Girls!



Wake Up, Girls!" is an original anime created by Hiroshi Yamamoto (director), Doji Waita (writer/composer), and Satoru Kamizaki (MONACA) (music), all of whom worked on the "Lucky Star" TV anime. It is an ensemble coming-of-age drama depicting the struggles of seven girls in Sendai who aspire to become idols, with the TV anime and theater production starting simultaneously in January 2014; a spin-off production, "Uwake Up, Girls! / to be released in December. A voice actor unit of the same name consisting of the main cast is also actively working as artists, and many collaborative projects related to the holy city of Sendai are also being developed.


This time, at the"WagurabuSendai Bus Tour Part2 " formembers of the official fan club "Wagurabu,"a collaboration with Sanko Seika's popular product "Omusubi Meijin" was announced. This collaboration was realized based on the fact that Sanko Seika's company motto is "Three Happinesses," which is mentioned in the dialogue by Shimada Mayu (CV. Yoshioka Maayu), and the past collaboration between "Omusubi Meijin" and "Musubi Maru," a Sendai/Miyagi tourism PR character that appears many times in the work.

The contents include the release of a special package featuring a newly-drawn illustration and the "Omusubi Meijin" x "Wake Up, Girls! Campaign. In addition, Mimi Tanaka and Airi Nagano will appear in the web commercial, which will be accompanied by the song "Subway Labyrinth," and you can enjoy the cheerful and comical video that shows their daily life together. Both programs will be available from June 1.


Omusubi Meijin" × "Wake Up, Girls" collaboration project "Let me be Omusubi Meijin PR! Campaign
Period: June 1, 2016 - August 31, 2016
CP website URL: http://www.sanko-seika.co.jp/campaign/
Campaign Prizes
A course: "Omusubi Meijin" x "Wake Up, Girls!" original T-shirt autographed by Mimi Tanaka and Airi Nagano ......20 winners
B course: Musubi Maru plushie (large) armor type signed by Mimi Tanaka and Airi Nagano ......20
W Chance: Sorry no autograph! A and B prizes: 80 winners each from ......


Comment from Mimi Tanaka
I was very surprised when I heard that I was going to appear in the commercial! On the one hand, I wondered if I was the right person for the job, but on the other hand, I thought I would do my best because Minami, the character of WUG, is a gourmand character! On the other hand, Minami, the character of WUG, is a gourmand, so I thought I would do my best! It was my first time to make a live-action commercial, and I learned that this is how commercials are made.
I had a lot of fun shooting with the staff and Ai-chan, so I think the bright atmosphere came out in the commercial!
We did our best in competing for the Omusubi Meijin! This is the first time for us, WUG, to do a live tour in Niigata. Sanko Seika is also located in Niigata, so we hope everyone who comes to our tour will try our Omusubi Meijin! Be sure to check out the limited edition packs as well! Please check out the limited pack!

Comment from Airi Nagano
I was really honored and surprised when I heard that I was going to be in a commercial for Sanko Seika, a company I have eaten a lot since I was a child!
It was my first time to shoot a commercial, but the Omusubi Meijin is delicious and I had a lot of fun.
I would like to do my best so that more and more people will love Omusubi Meijin!

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