BANDAI enters the senior market! Collaboration of "Tetsujin 28," "Mazinger Z," and "Getter Robo" with "Walking Cane!

Bandai Co., Ltd. will release "Teikobo Collaboration Stick," a walking stick in collaboration with "Tetsujin 28," "Mazinger Z," and "Getter Robo," robot animations representing the Showa era.

Bandai Co., Ltd. in cooperation with Kowa Seisakusho Co., Ltd. will release "Teikobo Collaboration Stick" (3 types, 10,584 yen (including tax) each) on July 13, 2018, in collaboration with "Tetsujin 28-go," "Mazinger Z," and "Getter Robo," the robot anime representing the Showa period.
Targeting men in their 50s and older, the product will be sold at mass merchandisers nationwide.

This product was created by adding Bandai's unique sense of fun to the TacaoF walking stick, a welfare equipment brand of Kowa Seisakusho that has been supporting seniors' walking for many years, in pursuit of a lifestyle full of characters in daily life in its life business. The design incorporates the colors of the robots of "Tetsujin 28-go," "Mazinger Z," and "Getter Robot," the most popular robot animation of the Showa period, and aims not only to evoke the characters but also to make people enjoy "walking" in a fashionable way for everyday use. The goal was not only to evoke the characters, but also to make it possible for people to enjoy "walking" in a fashionable way.

Bandai plans to enter the senior market with the "walking cane," a product in which Kowa Seisakusho, a major welfare equipment manufacturer, excels, in order to expand its target demographic and business.
With the first generation of otaku now entering their senior years, new demand may be discovered in the future.

Product Information

■Teikobo Collaboration Stick
Release date: July 13, 2018
Manufacturer's suggested retail price: 10,584 yen (tax included)
Accessories: Strap, replacement rubber cane tip
Weight: 305g
Dimensions: 69.5 cm to 92.5 cm (60.5 cm when stowed)
Lineup: Tetsujin 28 model, Mazinger Z model, Getter Robo model
Material: Body (aluminum alloy), handle (natural wood), strap (polypropylene), rubber tip (synthetic rubber)
Sales outlets: Mass merchandisers nationwide
Planning and sales agency: Bandai Co.
Manufactured and distributed by: KOWA MANUFACTURING CO.