Sega's logo, baked with the best of intentions! Sega Logo Yaki" will be available at the Ikebukuro branch from August 8 for a limited time!

SEGA Entertainment Inc. will sell "SEGA Logo Yaki," a baked sweet in the shape of the SEGA logo, at its SEGA Taiyaki Ikebukuro store from August 8 (Wed.) to September 30 (Sun.) for a limited time.

SEGA Logo Yaki" is the result of a study of "SEGA's Taiyaki," which is directly operated by SEGA, with the desire to create a "Taiyaki" that only SEGA can make. As a result, the company came up with a plan to express the brand logo, which is a symbol of the SEGA Group and familiar to SEGA fans through the sale of numerous goods, directly on the taiyaki.

According to the company, "SEGA Taiyaki had been secretly preparing for the realization of 'SEGA Logo Yaki' since before this project began in earnest, but it took about six months of twists and turns, including the first attempt to use the SEGA Group logo on food and solving the problem of developing an iron plate to accurately represent the logo. The result was a first attempt to create a food with the Sega Group's logo.

On the other side of the SEGA Logoyaki, which is baked to an extremely high level of perfection, is engraved the SEGA Group's key Group Value, "Creation is Life," and is available in two flavors: premium cream with plenty of vanilla beans and sweet bean paste. The two flavors are premium cream with plenty of vanilla beans and sweet bean paste.