Pinocchio of "Black Jack" and Pinot collaborate! Web movie and "Pinot Kawaii Package Generator" that allows you to design your own package!

Morinaga Milk Industry Co., Ltd. has released "Pinot Cute Package 50," a limited-quantity nationwide lineup of 50 different packages expressing various "cute" ideas from its long-selling "Pinot" brand series on Monday, October 5. A special web movie featuring Pinocchio from "Black Jack" and the "Pinot Cute Package Generator, " which allows users to design their own unique package, were also released.

Launched in 1976, "Pinot" is a bite-sized ice cream product with a perfect balance of smooth ice cream and melt-in-your-mouth chocolate. It has been a long-selling product for more than 40 years. The communication concept of "Pinot" is "the switch that makes you smile.

As a representative of "cute ice cream" in a bite-size, "Pino" is now being used to bring more smiles to the world with the power of "cute" and to support the "cute" that each and every one of us can feel through its various packages. The "Pinot Cute Package 50" was launched with the aim of supporting the "cute" that each and every one of us feels through a variety of packages. The 50 original "cute" Pinot packages were created from a variety of perspectives, including "dreamy cute," "tough guy cute," and "ugly cute.

To coincide with the launch, a web movie featuring Pinoko, the character from "Black Jack," will be released on a special "Pinot Cute" website on Monday, October 5. In addition, the "Pinot Kawaii Package Generator," which allows users to design their own "cute" package using the AR function of their smartphones, is also available. By combining background images, stamps and text, you can create your own "Pinot Kawaii" original package.

WEB Movie

This is the first movie in collaboration with Pinocchio, whose name is similar to "Pinot". The movie depicts the story of Pinoko's encounter with "kawaii" in the world of "Pinot", which expresses various kinds of "kawaii".

Pino-Kawaii" special site
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About "Pinot Cute Package 50
The "Dream Cute" expresses a fairy tale, fragile and fantastic world, the "TSUYOGARI Cute" expresses love for those who work hard, and the "Busa Cute" was created because people are soothed by the innocent and charming expressions of animals. The new lineup includes 50 different types of "kawaii" products.

Pinot Cute Package Generator

In addition, "Pinot Kawaii Package Generator," content that allows users to design their own "cute" packages, is available on the "Pinot Kawaii" special website.
By pointing the camera at the "Pinot" box using the AR function of a smartphone, users can create their own original "Pinot Kawaii" package by selecting and combining several types of backgrounds, stamps, and text.

The power of "kawaii" is still theoretically unknown in many respects, but it is claimed to have the effect of making people feel relaxed and happy when they touch it. In particular, the power of "kawaii" seems to be maximized when one finds one's own "kawaii. The "Pinot Cute Package 50" will bring smiles to everyone's faces.

Product Information

Pinot Cute Package 50
Release date: October 5 (Monday), 2010 (nationwide)
Price: 140 yen (excluding tax)
Type/name: Ice cream
Volume: 60 ml (10 ml x 6 pieces)
Main sales outlets: Convenience stores, mass merchandisers, general retailers