Pikachu Pikachu Pure Gummi Lemon / "Pikachu Puregummi" 3rd "Puregummi Lemon" will be sold in limited quantities nationwide from October 27!

Pikachu design of "Pure Gummi Lemon" in a limited time package developed by Kanro and Pokemon will be available nationwide for a limited time starting October 27, 2020. The price is 130 yen (tax included).

The long-awaited third installment of the highly popular "Pikachu Pure Gummies" is now available!


Pokemon has a high affinity with women in their 20s and 30s, who are the users of Puregummi, and the emotional value of "Puregummi," which is always by your side cheering you on, and "Pikachu," which is always by your side healing you, are close to each other, The product was developed based on the similar emotional value of "Pure Gummi," which is always there to cheer you up, and "Pikachu," which is always there to heal you. The two products were released in June and July of this year, and received a great deal of attention on SNS, leading to the release of the third product.

The new "Pure Gummi Lemon" Pikachu design is a lemon flavor, a standard Pure Gummi flavor, in a limited time only package. In addition to the lovable Pikachu, the Puree Gummi logo is also available in a total of eight neon designs. These gummy bears are designed to dispel the gloomy atmosphere and give you energy and healing by eating Puregummi. The chewy gelatin and pectin blend provides the unique "crunchy, chewy" texture of Pure Gummies. The sweet and sour taste of the gummies is perfect for when you need a pick-me-up.

Two types of gummy grains, Pikachu-shaped and heart-shaped, can be enjoyed!


The new "Pure Gummi Lemon" Pikachu design contains half Pure Gummi's standard heart-shaped gummy grain and half Pikachu (female) shaped gummy grain. The user can enjoy the two types of gummy grains while trying to guess what shape will be next.

A new "Pikachu with Pure Gummi, Pikar Arc" appeared in the Pikachu video, which has been viewed 1 million times in 3 days!


The new "Pikachu with Puregumis" is now available on the web video that was released at the time of the launch of the first product and achieved 1 million views in 3 days. We hope you will watch this adorable video, which features a Pikachu that perfectly matches the campaign message, "Pikachu with Puregumi de Pikar".

Campaign to win special Pikachu goods!

A campaign to win Pikachu goods is being held for the release of this product.

Pikachu Photo Campaign with Pikachu Puree Gummies


The photo campaign, which was popular with the first Pikachu Puregummi, will be held again. We are looking for familiar "Pikachu with Puregummi" scenes and present a Pikapure eco-bag by drawing lots. The bag comes with a pouch with the same pattern as the package and will be useful when shopping.

Application period: Wednesday, October 28, 2020 - Monday, November 30, 2020
How to apply: Follow the official Puregumi account (Twitter: @kanro_pure, Instagram: @kanro_pure_photo) and post a photo of Pika Pure on Twitter or Instagram with "#Pikar with Puregumi.
Number of winners: 50
Prize: Pikapure eco bag

You can win Pic-a-Pure goods at home! Pikapure Campaign!


Among those who purchase Pikachu Pikachu products, 210 winners will be selected by drawing to receive big healing goods that are perfect for "Pikachu at home". You can enjoy your home time to the fullest with these Pikachu-inspired goods.

Application period: Tuesday, October 27, 2020 - Sunday, December 20, 2020
How to apply: Purchase the applicable products and apply with your receipt on line (one entry for every 5 products purchased).
(One entry per five purchases) *One entry per five total purchases of two or more of the eligible products.
Eligible products: Pure Gummi Lemon Pokemon, Pure Gummi Lemon/Grape/Muscat
Number of winners: 210 people
Prizes: Pika Purebig Cushion: 10 winners, Pika Purebig Blanket: 200 winners
You cannot choose your prize.

Product information
■56g Pure Gummi Lemon Pokemon
Release date: October 27, 2020 (Tuesday)
Reference price: 130 yen (tax included)
Content: 56g
Sales area: Nationwide, all channels
Characteristics: A limited-time Pikachu design of the lemon flavor, a standard Puregummi flavor.

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