Very popular in capsule toys! New goods of "Pushbutton-kun", a traffic light with emotions, will be released on October 28 from "TAMA-KYU".

Bushiroad Creative has announced that the original capsule toy brand "TAMA-KYU" will release "Push Button Kun" goods on Wednesday, October 28, 2020.

Push-button-kun" is a "traffic light with emotions" character created by CHOCOLATE Inc. planner Yasushi Arimura, and is a character with messages linked to each emotion, such as "Omachi-kun," "Ohashi (chopstick) kudasai," and "Okashi (candy) kudasai," etc. The animation has been viewed 2.6 million times on SNS, and the figure with ball chain, which went on sale in capsule toy vending machines nationwide in May 2020, sold out in no time after its release. After being re-released, it became a hit product with a total of more than 120,000 units sold.

Now, it has been decided that the original capsule toy brand "TAMA-KYU" of Bushiroad Creative will release a capsule toy of "Pushbutton-kun," a traffic light character with emotions, on October 28, 2012.

The new goods of "Pushbutton-kun", whose figure with ball chain was released in capsule toy vending machines nationwide in May 2020 and sold more than 120,000 units in total, include a total of five products such as a pass case, T-shirt, and pouch. They will be sold at the online sundries store "TAMA-KYU Store" and "TAMA-KYU Limited Time Pop-up Store in Tokyu Hands Ikebukuro".

⇒ TAMA-KYU "Oshibutton-kun," a traffic light capsule toy that really lets you push buttons, goes on sale today, May 18!

TAMA-KYU "Push Button Kun" goods Release date:
October 28, 2020 (Wednesday)

■ Online sundries store "TAMA-KYU Store" URL:
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■ "TAMA-KYU Limited Time Pop-up Store in.Tokyu Hands Ikebukuro Store" Period:
Tokyu Hands Ikebukuro Store" Period: October 28 (Wed) - November 25 (Wed), 2020 10:00 - 21:00

Location of "TAMA-KYU Limited Pop-up Store in Tokyu Hands Ikebukuro Store":
Tokyu Hands Ikebukuro Store (1-28-10 Higashi-Ikebukuro, Toshima-ku, Tokyo)

Product Information

Plush Pass Case
Great for decorating your room!

Type: Total 1 kind
Price: 2,500 yen (tax not included)
Materials: polyester, metal, ABS, PVC, nylon
Size: approx. 200mm in length

Wappen T-shirt

The "Push-button-kun" badge on the pocket of the chest is a key point.

Type: Total 1 kind
Price: 3,000 yen (tax not included)
Material: 100% cotton Size: M / L / XL

Square vinyl pouch

Cute vinyl pouch with skeleton design. It has a gusset for convenience.

Type: Total 1 kind
Price: 2,000 yen (excluding tax)
Material: PVC, metal
Size: approx. 110mm (length) x 60mm (gusset)

Shopping Eco Bag with Pouch

An eco-bag with a design of "Push-button-kun" who has various emotions.
It can be folded small and stored in the attached zipper pouch.

Type: Total 1 kind
Price: 2,000 yen (excluding tax)
Materials: polyester, metal

Push-button-kun BOX - 5 kinds

Push-button-kun", currently available as a capsule toy, is now available as a boxed version.

Type: 5 kinds (blind package)
Price: 1,800 yen (*1) per box, 300 yen (*2) per piece (all exclusive of tax)
Material: ABS, PVC, metal
Size: approx. 40mm
(*1) Unopened complete box; due to the sales format, there are duplicate items in the box.
(*2) Sold in single units only at Tokyu Hands Ikebukuro Pop-up Store.

Event Information

TAMA-KYU limited time pop-up store in Tokyu Hands Ikebukuro

In addition to the 29 capsule toys released by "TAMA-KYU" in the past, including the "Uncle Shitlip Badge" planned by CHOCOLATE Inc.

Period: October 28 (Wed) - November 25 (Wed), 2020
Opening hours: 10:00 - 21:00
Location: Tokyu Hands Ikebukuro Store (1-28-10 Higashi-Ikebukuro, Toshima-ku, Tokyo)
October 28 (Wed.) - November 8 (Sun.) on the 1st floor
November 9 (Mon.) - November 25 (Wed.) in front of the elevators on the 7th floor

(C)CHOCOLATE Inc. (C)TAMA-KYU