The entire hotel becomes iM@S! Collaboration project "Weird Hotel and THE iDOLM@STER" to be held from January 14, 2021.

H.I.S. Hotel Holdings will collaborate with Namco Bandai Entertainment to turn an entire building of "Henna Hotel Tokyo Asakusa Tawaramachi" into "THE iDOLM@STER" for a limited time from January 14 to February 15, 2021.

Namco Bandai Entertainment's "THE iDOLM@STER" project began as a game in which players produced idols. The game, in which players take on the role of a producer of an entertainment production and develop their idols into top idols, has been widely developed into smartphone games, home video games, live performances, anime, and more.

HENNA HOTEL" is a hotel that promises to keep changing. It has now announced that it will collaborate with "THE iDOLM@STER" and turn an entire hotel into "THE iDOLM@STER" for a limited time from January 14 to February 15, 2021. This is the first collaboration between "THE iDOLM@STER" and a specific hotel.

■Hotels and entertainment power to energize Japan and help promote tourism in Asakusa, a popular tourist destination.
This collaboration was decided on the belief that enlivening Asakusa, one of Japan's most popular tourist destinations, will trigger and help stimulate and restore travel demand not only in Asakusa, but in Japan as a whole.

In addition to a comfortable hotel stay, guests can enjoy an extraordinary lodging experience with state-of-the-art technology installed in the hotel and "THE iDOLM@STER" content exclusive to this collaborative project. The hotel is recommended as a base for both distant visitors to Tokyo and the Kanto region, as well as for Tokyo suburban residents on a short trip to Asakusa and downtown Tokyo.

Henna Hotel Tokyo Asakusa Tawaramachi" is now entirely devoted to "THE iDOLM@STER.
At the check-in counter with "holograms of light," idols from "THE iDOLM@STER" production 765 will be projected on the screen to welcome guests. Panels will be installed in the lobby, rooftop terrace, and restaurant, and guests can enjoy animation and original videos in their guest rooms.

In addition, a lodging plan with limited-edition goods and limited-edition goods will be available for purchase.
The images below are all for illustrative purposes only and are subject to change.

An example of a guest room

Goods of the plan with limited goods (image)

■Offering a one-month limited stay from Thursday, January 14, 2021 to Monday, February 15, 2021
Offered for a limited period of one month, from January 14 (Thu.) to February 15 (Mon.), 2021, in a total of 11 types and 217 guest rooms. In addition to plans with limited-edition goods that can only be obtained by staying at the hotel (luggage tags, eco-bags, leather button trays, and key chains are planned), plans with and without breakfast that include an original luncheon mat are also available.
The plans will be available for pre-order on the official website of Henna Hotel Tokyo Asakusa Tawaramachi from 10:00 a.m. on Friday, October 30, and will also go on sale sequentially at travel agencies and travel online sites.

Special collaboration website: #

Hotel Information

Henna Hotel Tokyo Asakusa Tawaramachi
Address: 3-19-8 Kotobuki, Taito-ku, Tokyo
Phone number: 050-5210-5250
Access: 3-minute walk from Tawaramachi Station on the Tokyo Metro Ginza Line, 5-minute walk from Kuramae Station on the Toei Oedo Line,
8 minutes walk from Kuramae Station on the Toei Asakusa Line, 9 minutes walk from Asakusa Station on the Tokyo Metro Ginza Line, Toei Asakusa Line and Keikyu Main Line
HP: #

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