Kao and "Blade of Demons" collaboration campaign "Kao Year-End Souji" has started! 1500 people will win "Blade of the Oninema" goods!

Kao Corporation has launched the "#Zen-Zen-Zen Year-End Cleaning" campaign to propose a new cleaning habit of virus removal* in addition to the year-end household cleanliness concerns. A special website featuring the TV animation "Demon Slayer" as the image character and introducing the "Virus Removal Souji" was launched today, November 2.

The "Year-End Cleaning" is the last day of the year. The "big dusting" in December can be said to be the last "mission" of the year to cleanse the house of soot.

Especially this year, due to the spread of the new coronavirus, the threat of invisible threats such as bacteria and viruses is even higher, and this is the time of year when we spend more time at home and want to make sure that our families feel comfortable. This campaign proposes an end-of-year cleaning campaign that is fun for everyone from children to adults, with cleaning products that not only remove dirt but also viruses*.
*Not all viruses can be removed (check the usage for each product).

The special Web site released today is a collaboration with the TV animation "Demon Slayer. In reference to the "Demon Slayer Squad" that destroys demons, the "Year-End Cleaning Squad" will challenge "Year-End Cleaning Missions" for each place in the house as the "Year-End Cleaning Squad." If you report the cleaning missions for the toilet, bath, etc. on Twitter, you can download a limited original Pochibukuro bag. Let's enjoy cleaning up together as a family, just like playing a game.

Access the special Web site with your smartphone and activate the AR filter. When you hold up a Kao Home Care product to the camera, the "Demon Slayer" character will appear on the photo, making the AR experience a must-see special content.

The products covered by the AR experience are all products from the following brands.
Quickle, Quickle Joan, My Pet, Magic Rin, Haiter (*excluding bleach for clothes)

Demon SlayerAR

In addition, a present campaign is underway in which 1,500 winners will be selected in a drawing from those who purchase at least 700 yen (including tax) of the target products to win original "Demon Slayer" goods.
⇒Click here for details.

Period for purchase receipts: November 2, 2020 - January 24, 2021
Application deadline: January 31, 2021

Eligible products are all products of the following brands.
Quickle, Quickle Joan, My Pet, Magic Rin, Haiter (*excluding bleach for clothes)

Kao Campaign Original "Demon Slayer" Goods

This year-end, when people are spending more time at home, we encourage everyone in the family to join the "Year-end Cleaning Team" and take on the challenge of "virus removal cleaning! Let's have fun while accomplishing the "mission.

©Yoseharu Goge / Shueisha, Aniplex, ufotable