Don't mess with the Video Lab! The commercialization of the originally designed "cardboard backpack" by Sumihito Odo, author of "Don't mess with the Video Lab!

Good Smile Company will release in January 2021 an original "cardboard backpack" designed by Sumihito Odo, author of "Don't Mess with the Video Lab! The company has decided to release a "cardboard backpack" in January 2021 with an original design by Sumihito Odo, author of "Don't Mess with the Video Lab" and has begun accepting reservations. The price is 14,500 yen (excluding tax).

Don't mess with the Video Lab! The commercialization of the backpack, originally designed by Sumihito Daido, author of "Don't Mess with the Institute of Image Arts!

The original design, which was released on Ms. Odo's Twitter account in 2017, has been realistically reproduced under her supervision.

The outer material, which looks like a cardboard box, is made of Tyvek, a high-density polyethylene non-woven fabric by DuPont that is highly moisture permeable, water resistant, and maintains outstanding strength and durability.

The sides have large drink holders, and the front is designed with a Velcro zone that can be used to attach military patches, etc., as if they were slip stickers.

The body of the backpack can be decorated with stickers and drawings, making it a backpack for the new era of total customization.

It comes with three pieces of enamel tape that can be replaced to your liking (one piece of warning pattern design, and one piece each of orange and green gummed tape style design).

Product Information
Cardboard backpack with original design by Sumihito Daido
Release date: January 2021
Price: 14,500 yen (excluding tax) / 15,950 yen (including tax)
Materials: Tyvek(R), polyester, cotton
Size:
　Backpack H40cm x W30cm x D20cm (24 liters)
　Attached enamel tape: 46 cm (length) x 7.5 cm (width)

Tyvek(R) is a registered trademark of E.I. du Pont de Nemours and Company.
*Photographs may differ slightly from actual products.

(C) Sumihito Odo