Collaboration of TV animation "Blade of Demons" and "DAIDOH BLEND" is selling well, exceeding the sales plan by approximately 15 million units!

DAIDOH DRINKO announced that it will increase its sales plan by approximately 15 million units due to strong sales of "DAIDOH BLEND DAIDOH BLEND Coffee Original," "DAIDOH BLEND Zesshin Fine Sugar," and "DAIDOH BLEND Zesshin Cafe au Lait," which were released on October 5, 2020 (Monday) in collaboration with the "Demon Slayer" TV animation. The company announced that it would increase its sales plan by approximately 15 million bottles due to strong sales.

This year marks the 45th anniversary of "DAIDOH BLEND DAIDOH BLEND Coffee Original," which has delivered the same great taste since its launch in 1975 with a focus on "no additives" and "blended" flavors. To commemorate the 45th anniversary, the company collaborated with the TV animation "Demon Slayer".

⇒ "Demon Slayer" TV anime and "DAIDO BLEND" collaboration products are now on sale! Pre-orders start on 9/28 (Mon.) for mail order only!

In addition to "Daidoblend Daidoblend Coffee Original", "Daidoblend Zefinite Fine Sugar" and "Daidoblend Zefinite Cafe au Lait", which are newly released from the "Daidoblend" brand, will have "Demon Slayer" designs on each of the three products, for a total of 28 different "Demon Slayer Slayer" design packages on October 5, 2020 (Monday). Within three weeks of the launch, cumulative sales exceeded 50 million units*1, and thanks to the strong sales of these products, the single month sales volume of coffee beverages in October (on a volume basis, preliminary figures) increased 149.5% year-on-year.

In response to the strong sales, the company has decided to increase its sales plan by approximately 15 million bottles so that more people can enjoy the product.

*1 Total of three products: "Daidoh Blend Daidoh Blend Coffee Original [Demon Slayer collaboration can]," "Daidoh Blend Zefinite Sugar [Demon Slayer collaboration can]," and "Daidoh Blend Zefinite Cafe au Lait [Demon Slayer collaboration can].

Reasons for strong sales
Commitment to "genuine deliciousness
Since its launch in 1975, the "DAIDOH BLEND" brand has been committed to "no flavor additives" and "blending" to deliver the same great taste.

＜The Daido-Blend brand is committed to the following
Additive-free flavorings
　We seek to convey the original appeal of ingredients without relying on flavorings.
Blended with more than five different types of beans from different regions and roasts
　The blending of more than five different beans from different regions and roastings creates a "rich and complex flavor.
Mastery of blending
　We use blending techniques cultivated over many years to create the best blends to suit our products.

Word of mouth "delicious" and the popularity of the campaign have led to a continuous increase in trial purchases.
Positive comments from customers about the taste and word of mouth about the campaign in collaboration with the animated TV series "Demon Slayer" spread mainly through social networking services, leading to product recognition and trial purchases from younger consumers who had not been frequent drinkers of the "DAIDOH BLEND" brand. Lineup [Demon Slayer Collaboration

Lineup [Demon Slayer Collaboration Can

Daidoh Blend Daidoh Blend Coffee Original [Demon Slayer Collaboration Can
Release date: October 5, 2020 (Monday)
Capacity: 185g can
Price: 115 yen (excluding tax)
Sales channels: Convenience stores, mass merchandisers, vending machines, etc.

Daidoh Blend Zefinite Fine Sugar [Demon Slayer collaboration can
Release date: October 5, 2020 (Monday)
Volume: 185g can
Price: 115 yen (excluding tax)
Sales channel: vending machines

DAIDOH LIMITED ZEISHIN CAFE AORE [Demon Slayer collaboration can
Release date: October 5, 2020 (Monday)
Capacity: 185g can
Price: 115 yen (excluding tax)
Sales channels: Convenience stores, mass merchandisers, vending machines, etc.

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