An idol character project that allows real-life "correspondence," "Princess Letter(s)! From Idol" was launched by Shochiku!

Shochiku has announced a new idol character project, "Princess Letter(s)! From Idol", a new idol character project from Shochiku. This is the first project of its kind in the industry in which you write a letter to idol characters and send it to them, and you will receive a handwritten reply that they have written with all their hearts "just for you".

Shochiku, a comprehensive entertainment company that continues to introduce Japanese culture to the world with a focus on theater and film, has paid renewed attention to the culture of letters, where one can feel the warmth of people's hearts, which is difficult to convey online, because direct communication between people is not so free nowadays. Ahead of its full-scale launch in the spring of 2021, a free campaign will begin today.

In addition, based on the theme of "words and thoughts" of the idols themselves that are written in the letters, a comprehensive idol project will be launched that will include various cross-media works such as poetic story descriptions, songs and other voice content, and music videos, in addition to the correspondence.

The project will begin with "correspondence," followed by the development of stories in the form of novels written by the idols themselves, and the sequential release of songs and other voice content in the spring of 2021. The idols' own words and thoughts in the letters, along with the addition of a splendid cast that will weave the story, are planned for a wide range of future development as an idol project.

A team of creators at the forefront of Japanese pop culture will co-star! Voice actors for each character will be unveiled next spring!

The story takes place at an idol training school where girls from all over the country gather to become top idols. In order for the girls to concentrate on their idol activities, the school has a unique rule that prohibits them from using the Internet in any way, including in their private lives. The only way the girls can communicate with the outside world in their private time is through letters. The girls, who are striving day by day to become the idols of their dreams, and "you" exchange secrets through "correspondence.

Character]
■Yoshino Kariya
A second-year high school student. She used to have a gloomy expression on her face, but after exchanging letters, she learned the feeling of smiling and entered the school to become an idol who can make someone "smile". She is genuinely trying her best every day to obtain the "character" that is often required of idols.
Character design: En Morikura

Ayame Mizukuki
A first-year high school student. She is a girl of few expressions who performs her idol activities in her own way every day, keeping in her heart the memory of a girl who told her in a letter that she was undeniably "an idol for me" even though she was "not suited to be an idol. Her personal life is analog in nature, and she does not have a cell phone.
Character design: necömi

Tayori Kogyobachi
A second-year high school student. She is a naive girl with a mysterious background who was scouted by an idol while eating taiyaki on the side of the road. Just as she was wondering if she would one day receive a fan letter, her agency at the time collapsed, and she decided to enroll in the school to continue her idol career. She believes that when a goldfish grows up, it becomes a sea bream.
Character design: Mika Pikazo

Project Information
Princess Letter(s)! From Idol
Planning and production: Shochiku Co.

Character introductions and stories are now available on the official website and Twitter.
Official homepage: ##
Official Twitter: ( @letter_princess )

＜About the letter exchange system
Purchase the "Letter Exchange Kit" (paid service)
A special "correspondence kit" must be purchased (scheduled to go on sale in the spring of 2021).
Contents: Envelopes addressed to idols, special letter paper, information materials, etc.

Contents of correspondence
Write freely about your support for the idol, questions, or your own story.
One correspondence kit allows you to send one round of correspondence.

Follow & Retweet" campaign for a free trial of correspondence!

In addition, "Princess Letter(s)! From Idol" will officially launch in the spring of 2021 (scheduled), a "Follow & Retweet" campaign will be held on Twitter to allow users to experience their "first correspondence" with idols for free.

Application period
December 15, 2020 (Tue) - January 31, 2021 (Sun) 23:59
The campaign will end early when the maximum number of participants has been reached.

How to apply
＜Step 1
Follow the official Twitter account " @letter_princess ".
Only Twitter accounts that are set to "public" are eligible to apply.

＜Step 2
Retweet the campaign tweet with the name of the idol you wish to correspond with from among "@letter_princess"'s "GANYA Yoshino", "MIZUKUME Ayame", and "KINGYO BATSU TAYORI".

Example of a "Yoshino Ganiya" tweet

If you want to correspond with Yoshino, click here to RT or quote here to RT!
*We are giving away a correspondence kit by lottery!
Yoshino Kariya
Senior high school sophomore, Type AB
Likes: Emojis, Yurukyaras
I want to send a smile to someone, just like I received a smile from you.
Stylist: En Morikura (@morikuraen) #Purireta

*"Quoted retweets" and "retweets with comments" are also eligible.
Retweets for all "Ganiya Yoshino," "Mizukake Ayame," and "Goldfish bowl tayori" are also acceptable.
Winning is limited to one character per person, one time only.

Lottery and announcement of winners
Winners will be notified by direct message to their Twitter accounts, and will be given instructions on how to communicate with the winners.
⇒Other campaign details

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