My Hero Academia" and Kagome collaborate! Bokuno no Hero Vegetable" campaign will be held, where you can win gorgeous prizes and listen to original AR voices!

Kagome will collaborate with the TV anime "My Hero Academia" (original story by Kohei Horikoshi, serialized in Shueisha's "Weekly Shonen Jump"), which is popular among a wide range of people, especially young people and families, to conduct the "My Hero Vegetable" campaign to support the winter health care of students preparing for exams.

From January 18 (Mon.) to March 5 (Fri.), a total of 1,065 people will win luxurious prizes by purchasing target beverage products, collecting points, and entering their favorite course.

In addition, an original AR content "My Hero Vegetable Pulls Ultra AR" will be available on the special campaign website from January 4 (Mon.), where the prize lineup and cheering messages recorded by the splendid voice actors of "My Hero Academia" can be heard.

The exam season is coming in January and February, when the weather gets colder. This campaign is being conducted with the hope of supporting students to protect their bodies with vegetables and vitamins* through vegetable beverages, so that they can face the examinations in perfect condition.
Examples: Vegetable Seikatsu 100 Original (Vitamin A and Vitamin C), Vegetable Ichinichi Koreichibon (Vitamin A)

Campaign Information
MY HERO VEGETABLE Campaign
Application period: Monday, January 18, 2021 10:00 - Friday, March 5, 2021 23:59

How to apply:
Purchase the product, read the two-dimensional code on the sticker attached to the product, and access the campaign website.
Enter the serial number on the sticker to accumulate points, select the prize course you want, and win the prize of your choice by lottery.

Eligible products

My Hero Vegetable Pulls Ultra AR Outline

From January 4 (Mon.), "My Hero Vegetable Pulls Ultra AR," an original AR content that enables users to listen to cheering messages for students preparing for entrance exams recorded by the splendid voice actors of "My Hero Academia," will be released.
When you hold the product up to the camera, the characters will pop up on the screen, and you can listen to the original cheering voices of popular characters that you can only hear here.
(*The camera must be activated after accessing the dedicated site.

More details will be available on the special site on January 4 (Mon.).
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＜What is the anime "My Hero Academia"?
My Hero Academia," or "Hero Academia," is a TV anime based on the popular comic series by Kohei Horikoshi serialized in "Weekly Shonen Jump" (published by Shueisha), which has sold more than 28 million copies in total.
Set in a world where about 80% of the population possesses the supernatural ability of "individuality," the story follows a hero who aims to become a "hero" to protect people and society from accidents, disasters, and criminals or "villains" who misuse their "individuality". The story unfolds as the main character, Deku Midoriya, a.k.a. "Deku," grows up together with his classmates at Yuuei High School, a prestigious school that produces heroes, and fights against the enemy "villains.
The fifth season of the TV anime will start on March 27, 2021 (Saturday) on YTV and NTV 29 stations nationwide (*excluding some areas), and the third original movie version will be released in summer.

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