Kagome x "My Hero Academia" Collaboration "My Hero Vegetable", Total of 1,065 Winners to Receive Luxurious Prizes! TV commercial also started airing!

From the Kagome x "My Hero Academia" collaboration "My Hero Vegetable" campaign, a total of 1,065 winners will receive luxurious prizes starting January 18, 2021 (Monday).

Kagome will collaborate with "My Hero Academia" (original story by Kohei Horikoshi, serialized in Shueisha's "Weekly Shonen Jump"), a TV animation series that is popular among young people and families, to conduct the "My Hero Vegetable" campaign to help students manage their health in winter.

⇒" My Hero Academia" and Kagome collaborate! Bokuno no Hero Vegetable" campaign will be held, where you can win gorgeous prizes and listen to original AR voices!

From January 18 (Mon.) to March 5 (Fri.), a total of 1,065 people will win gorgeous prizes such as "Tablet with original sticker" and "Portable speaker with original drawstring" by purchasing target Kagome beverage products and collecting points to apply for your favorite course.

In addition, an original content "My Hero Vegetable Pulls Ultra AR", in which you can listen to cheering messages recorded by the splendid voice actors of "My Hero Academia" for this campaign, is available on the special campaign website from today, January 4 (Mon.). New contents will be unlocked according to the total points earned by campaign participants.

Campaign Information
MY HERO VEGETABLE Campaign
Application period: January 18, 2021 (Monday) 10:00 - March 5, 2021 (Friday) 23:59

How to apply:
Purchase the product, read the two-dimensional code on the sticker attached to the product, and access the campaign website.
Enter the serial number on the sticker to accumulate points, select the prize course you want, and win the prize of your choice by lottery.

Target products

My Hero Vegetable" Campaign: Luxurious prizes are now open to the public!

Prize images are for reference only.

Lenovo Android tablet with original sticker
Tab M10 HD (2nd Gen) ZA6W0022JP Iron Gray
15 winners (30 pts to enter)

Thin, light and stylish body. Family-friendly 10.1" tablet.
Comes with an original "My Hero Vegetable" sticker.

Sony Wireless Portable Speaker SRS-XB12 with original drawstring
50 winners (enter for 10 pts)

Waterproof and dustproof. Recommended not only for the bath and kitchen, but also for outdoor use.
Comes with "My Hero Vegetable" original drawstring to carry it around.

My Hero Vegetable Campaign PLUS ULTRA Assorted Box
300 winners (5 pt. entry)

Kagome vegetable beverage delivered in an original box!
*The original box can be used as a small container or display.
*The contents of the assortment are subject to change.

■My Hero Vegetable Campaign Original QUO Card
700 winners (Entry with 2 pts.)

Original design QUO card worth 500 yen.

My Hero Vegetable Pulls Ultra AR from today!

From today, January 4 (Mon.), the original AR content "My Hero Vegetable Pulls Ultra AR", in which you can listen to cheering messages for students preparing for exams, recorded by the splendid voice actors of "My Hero Academia" for this campaign, will be available.

When you hold the product up to the camera(*), a character pops up on the screen, and you can listen to the original cheering voices of popular characters that you can only hear here.
The content features a different character for each brand of products in the campaign, and you can listen to their messages of support.
(*After accessing the dedicated site, the camera must be activated.)

In addition, the contents of the contents will change according to the total points earned by campaign participants.1 million points will unlock PHASE 2, where you can listen to different messages depending on the time of day. When the total points earned reaches 1.5 million, the hero is scheduled to make an appearance.

＜How to experience AR contents
Access the site from the 2D code on the sticker attached to the product or from the special site and select "Play with PLUS ULTRA AR" to go to the dedicated page.
Then, follow the instructions and hold the label of the product over the center of the camera to view the original content.

A campaign announcement commercial will be broadcast!

From January 4 (Mon.) to January 10 (Sun.), a limited-edition TV commercial starring Juri Ueno will be aired for a week to announce the "Vegetable Seikatsu 100" TV commercial with additional information on the "My Hero Vegetable" campaign. Be sure to check it out as well.

＜What is the anime "My Hero Academia"?
My Hero Academia," or "Hero Academia," is a TV anime based on the popular comic series by Kohei Horikoshi serialized in Weekly Shonen Jump (published by Shueisha), which has sold more than 28 million copies in total. Set in a world where about 80% of the population possesses the supernatural ability of "individuality," the story follows a hero who aims to become a "hero" to protect people and society from accidents, disasters, and criminals or "villains" who misuse their "individuality". The story follows the main character, Deku Midoriya, a.k.a. "Deku," who aspires to become a "Hero" and grows up together with his classmates at Yuuei High School, a prestigious school that produces heroes, and fights against the "Villains". The fifth season of the TV anime series will begin airing on March 27, 2021 (Saturday) on 29 Yomiuri/Nippon Television networks nationwide (*excluding some areas), and the third original movie version is scheduled to be released in summer.
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