Georgia" x "Mobile Suit Gundam" Campaign starts January 11 nationwide! A total of 190,000 people will receive Gundam goods and other items!

The "Georgia" x "Mobile Suit Gundam" campaign, which supports all people who work hard, will start nationwide on January 11, 2021 (Monday, national holiday). On the same day, a new TV commercial, "Motivating People," starring Takayuki Yamada and Alice Hirose, will be aired nationwide.

The Georgia brand message, "The world is made of someone's work," is now in its eighth year, and for the spring of 2021, the brand will collaborate with the "Mobile Suit Gundam" TV animation series and the "Gundam Factory Yokohama," where a life-size moving Gundam was made possible. The message is "What we wanted to create was an exciting future. The "Georgia" x "Mobile Suit Gundam" campaign will be conducted through a wide range of channels, from in-store to digital, with the message of "What we wanted to create was an exciting future.

⇒A total of 18 designs of "Georgia" x "Mobile Suit Gundam" collaboration cans will go on sale nationwide on December 28 (Mon.), 2020 (Mon.)!

In addition to the "Georgia" x "Mobile Suit Gundam" [Collaboration Design Cans] promotion (*1), which is being implemented ahead of schedule from December 28, 2020 (Monday), the "Georgia" x "Mobile Suit Gundam" [Collaboration Design Cans] promotion will also be available for purchase at vending machines that support the official Coca-Cola app "Coke ON" (*2) and in stores. In addition, a total of approximately 190,000 people will receive original Gundam goods and other items through four promotions that can be participated in through each channel: purchase of Georgia products at vending machines compatible with the official Coca-Cola Coke ON app (*2), purchase of Georgia products in stores (*3), and purchase of Georgia products on the target EC site (*4).

In addition, from January 11 (Mon., holiday), the new TV commercial "Movers" (30 seconds), starring Takayuki Yamada and Alice Hirose, will be aired nationwide. It is a positive story about the project team of Mr. Yamada and Ms. Hirose, who struggle to realize their big dream of building a life-size moving Gundam, and how their earnest efforts move the hearts of the people around them. Georgia's message is that we want to be there to support them in their various daily lives.

(*1) Previously reported information.
(*2) Participation requires downloading the official Coca-Cola Coke ON app and making a purchase with the Coke ON app connected.
(*3) Participation requires downloading the LINE app and a receipt confirming purchase of Georgia products.
(*4) Purchase of qualifying products at participating e-commerce sites is required.

A total of 14,100 people will win by buying "Georgia" x "Mobile Suit Gundam" [collaboration design can]!

Buy a "Georgia" x "Mobile Suit Gundam" [Collaboration Design Can], which is on sale for a limited time only, and collect entry points to participate in the drawing.
Points can be earned by entering the campaign code written on the product into the "Georgia Campaign Site", and the results will be announced on the spot when you apply for the course of your choice with the points you have accumulated.

There are four courses to apply for: for 1 point entry, a "Gundam Famous Scene Design VISA Gift Card worth 1,000 yen" or a "smartphone case with built-in battery" (a total of 6 types to choose from) whose eyes of mobile suits light up while charging, and for 5 points entry, a "Gundam Factory Yokohama with Original Ticket Holder". FACTORY YOKOHAMA pair invitation ticket" or "GUNDAM FACTORY YOKOHAMA limited model Gundam Model Kits" will be awarded to those who apply for 5 points.

In addition, all entrants, even if they don't win, will receive an original wallpaper of famous Gundam scenes for their smartphones.

Application period: Monday, December 28, 2020 - Wednesday, March 31, 2021
Prizes and number of winners: A total of 14,100 people will be selected by drawing.

<Entry with 1 point> 10,000 winners in total.
Gundam Famous Scene Design VISA Gift Card" (1,000 yen)
⇒ 5,000 winners
There are 6 designs in total, but you cannot choose one.

Mobile suits' eyes light up! Smartphone case with built-in battery
⇒ 5,000 winners
The eyes of mobile suits on the phone case light up while charging, and you can choose your favorite one from 6 types of mobile suits.

<Apply with 5 points> 4,100 winners in total
Pair tickets to GUNDAM FACTORY YOKOHAMA with original ticket holder" (1 pair, 2 winners)
⇒ 50 pairs of tickets (100 people)
For details, please visit the official website of "GUNDAM FACTORY YOKOHAMA".

GUNDAM FACTORY YOKOHAMA Model Gundam Model Gunpla 1/144 scale RX-78F00 Gundam & Gundam Dock
⇒4,000 people
Limited design Gundam Model Kits "HG1/144 RX-78F00 Gundam & Gundam Dock" made to commemorate the opening of GUNDAM FACTORY YOKOHAMA will be given away.
*For details, please visit the official Premium Bandai mail order site.

＜All applicants will receive the following gifts
Original smartphone wallpaper of famous Gundam scenes (total 18 kinds)
Eligible products: "Georgia" × "Gundam" [Collaboration design cans] 24 cans of 18 designs
Georgia Emerald Mountain" (185g/170g cans)
Georgia Gran Slight Sugar (185g/170g can)
Georgia Deep Black" (185g/170g can)
Collaboration cans of 170g are designed exclusively for vending machines.

Participation Methods:
(1) Access the campaign site from the "Georgia" brand website or SNS.
2) Enter the campaign code on the "Georgia" x "Mobile Suit Gundam" [collaboration design can] and accumulate points.
(3) Accumulate 1 or 5 points and participate in the drawing to find out the result on the spot.
If you win: Enter the necessary information in the prize delivery form.
If you are not selected: All entrants will receive an original limited edition wallpaper for smartphones.

Notes:
Points earned by entering the code are limited to one point per day.
Only one entry per person per day is allowed to participate in the drawing and to win prizes.

A total of 151,000 people will win by buying Georgia from "Coke ON" compatible vending machines!

Buy a Georgia product by connecting the "Coke ON" application to a vending machine that supports the official Coca-Cola "Coke ON" application, and you can earn entry points and participate in a drawing that will reveal the results on the spot.

Entry points can be earned with a minimum of one entry point, and the winner can choose from a "Gundam Famous Scene Design VISA Gift Card" (worth 1,000 yen) or a "smartphone case with built-in battery" in six different Mobile Suit designs.
In addition, 150,000 entrants will have a "W Chance" to win a "Coke ON Drink Ticket" that can be exchanged for a bottle of their favorite "Georgia" product at a "Coke ON"-compatible vending machine.

Promotion period: Monday, January 11, 2021 - Wednesday, March 31, 2021
Prizes and number of winners: A total of 151,000 winners will be selected by drawing.

<Prize winners
Gundam famous scene design VISA gift card" (1,000 yen) or "Mobile suit's eyes light up! Smartphone case with built-in battery
⇒1,000 winners in total
The prize is the same as the prize of the 1-point course of the "Georgia" x "Mobile Suit Gundam" [Collaboration Design Can] promotion.

<W Chance
One "Coke ON Drink Ticket" that can be exchanged for one Georgia product of your choice at vending machines that support the official Coca-Cola "Coke ON" application.
⇒Total of 150,000 winners
(The deadline for using the drink ticket: 23:59 on April 30, 2021 (Fri.))

Eligible products:
All Georgia products sold in "Coke ON" compatible vending machines

How to participate:
(1) Start the "Coke ON" application and purchase a Georgia product while connected to a vending machine, and one application point will be automatically accumulated per bottle.
2) Participate in the drawing on the campaign page in the "Coke ON" application and you will know the result on the spot.
If you win: Follow the on-screen instructions to enter the desired prize by filling in the required information, including the delivery address of the prize.
If you win the "W Chance" prize: Follow the on-screen instructions to receive a "Coke ON Drink Ticket".

Notes:
Downloading the "Coke ON" application is required to participate in this campaign.
　 #1
Purchases must be made at a Coke ON compatible vending machine with the "Coke ON" app connected.
Purchases made with e-money registered to the Coke ON IC without the "Coke ON" app connected are not eligible for this campaign.

A total of 1,300 winners will be selected by drawing with receipts of Georgia products purchased in stores!

Receipts for Georgia products purchased at convenience stores, supermarkets, drugstores, and other retailers nationwide will earn entry stickers, which will be used to participate in a drawing that will reveal the results on the spot.
By logging in on line from the campaign site and taking a picture of the purchase receipt of Georgia products, one entry sticker can be earned for each unit purchased.

For 5 stickers, winners will receive a "Gundam Design Wireless Charging Box with UV sterilization function" or "Gundam Design Hot Plate with 3 functions in 1", and for 20 stickers, winners will receive a "Gundam Original Design VISA Gift Card worth 30,000 yen" or "Original Design Nintendo Switch Lite with Sakosh Bag Nintendo Switch Lite" by lottery.

Promotion period: Monday, January 11, 2021 - Wednesday, March 31, 2021
Prizes and number of winners: A total of 1,300 winners will be selected by drawing.

<Entry with 5 stickers>.
Gundam-designed wireless box with UV sterilization function
⇒500 winners
Gundam Design Hot Plate with 3 functions in 1 unit
⇒500 winners

＜Entry with 20 stickers
Gundam original design VISA gift card for 30,000 yen)
⇒Gundam Design Sacco Plate
Gundam Design Nintendo Switch Lite with Sacoche Bag (Color: Gray)
⇒150 winners

Eligible products:
All Georgia products
Target stores:
Supermarkets, drugstores, discount stores, convenience stores nationwide
*If you do not meet the requirements for a valid receipt, you will not be able to apply.

How to participate:
(1) Access the dedicated page for receipt application from the campaign website.
(2) After logging in to LINE, enter information on the number of units purchased.
(3) Take a picture of the receipt of the purchase of the target product and upload it to the campaign site.
(4) Collect the application stickers and apply for the course of your choice, and you will know the result of the lottery on the spot.

(5) Win by purchasing Georgia products at participating e-commerce sites!

The first 30,000 people to purchase at least one case of eligible Georgia products at participating e-commerce sites will receive a total of 30,000 "Coke ON Drink Tickets" that can be exchanged for a Georgia product of their choice on the official Coca-Cola "Coke ON" application.

Promotion period: Monday, January 11, 2021 - Saturday, February 27, 2021
*The giveaway will end when the maximum number of participants reaches 30,000, even during the promotion period.

Prize:
One "Coke ON Drink Ticket" that can be exchanged for a Georgia product of your choice on the official Coca-Cola app "Coke ON
⇒ 30,000 winners in total on a first-come, first-served basis
*Date of drink ticket redemption: March 31, 2021 (Wed.) 23:59

Eligible products:
One case of 13 Georgia products
Each 185g can of "Georgia Emerald Mountain", "Georgia Gran Fine Sugar" and "Georgia Deep Black".
Georgia Aroma Black" 400ml/260ml bottled cans
Georgia Goromi Cafe au Lait, Georgia Japan Craftsman Cafe Latte, Georgia Japan Craftsman Black, Georgia Japan Craftsman Slight Sugar, each 500ml PET
Georgia Latenista Cafe Latte, Georgia Latenista Caramel Latte and Georgia Latenista Bitter Latte 280ml PET each
Georgia Aroma Fine Sugar" 260-bottle can

Target EC sites:
Rakuten, Yahoo! Shopping

Shopping. For participating stores, please check the Coca-Cola Gateway on each site.
Rakuten: #
Shopping：#

How to participate:
(1) Purchase at least one case of the qualifying product at the participating e-commerce site.
(2) A leaflet for redeeming Coke ON drink tickets is attached to the surface of the product case you receive.
(3) Scan the QR code on the back of the leaflet to obtain Coke ON drink tickets.
(4) Receive a bottle of your favorite Georgia product from a Coke ON compatible vending machine nationwide.

Notes:
Downloading the "Coke ON" application is required to receive and use "Coke ON" drink tickets.
Purchases made through other than the participating e-commerce sites are not eligible for this gift.

New TV Commercial "People who move" Episode

<Story> *Original text
A toy manufacturer is in a planning meeting. The leader, Takayuki Yamada, proposes, "Let's make a life-size moving Gundam! and proposes, "Let's make a life-size moving Gundam! The team members and Mr. Hirose respond to Mr. Yamada's proposal with, "Yes! What a reckless dream! Mr. Hirose, however, takes a sip of his Georgia Japan Craftsman and says, "But, that sounds... interesting! But that sounds... interesting! Hirose said, "To be honest, I don't know much about Gundam, but for some reason I was excited. People will be surprised when it moves! and patiently worked with Mr. Yamada and the team to move forward with the project.
Six years later, the project was completed. In front of the completed full-scale Gundam, Mr. Hirose said with deep emotion, "It finally moved! Mr. Yamada said quietly, "No, it is not the Gundam that moved. When Ms. Hirose looked at the many people who were shouting with joy at the sight of the life-size Gundam and said, "It was everyone's hearts that moved," he replied with a look of contentment on his face, "Yes! he replies.
The brand message "The world is made up of someone's work" plays, and with the life-size moving Gundam in the background, Ms. Yamada, Ms. Hirose, and the team members who have worked so diligently toward their dreams hold a "Georgia" in their hands. In the last cut, Ms. Hirose imitates Ms. Yamada and says, "It's everyone's heart," and smiles.

<CM Cut>

＜Interview with Takayuki Yamada and Alice Hirose
*Original text

--Takayuki Yamada and Alice Hirose have played a variety of "working people" in Georgia's TV commercials that support working people. Please tell us about the role you played in the "Movers and Shakers" episode.
Takayuki Yamada: "I play the role of a project leader who is building a life-size moving Gundam. One day, he proposes a surprising project in the meeting room, but he is a bit scared of the reactions of the people around him. It's not in the dialogue, but I played the part while saying to myself, 'If I work with these members, we will be able to finish this big project that will take several years to complete! I played the role while saying to myself, 'I'm sure we can finish this big project that we're going to undertake over the next few years with these members!
Alice Hirose: "The project members are cheerful characters who can say, 'Wow, that sounds interesting,' when they hear new and exciting proposals, and they have dreams. She has a somewhat optimistic side, and as a project member, I played her so that she could support Ms. Yamada, who plays the leader of the project.

-- Georgia's new TV commercial "Movers and Shakers" is a story based on a true story that focuses on the people who create a life-size moving Gundam. How did you feel when you read the script?
Takayuki Yamada: "I didn't know that many people were passionately working on a full-scale moving Gundam project over a long period of time, so when I first read the script, I thought, 'I can't wait to see it! I was so excited when I read the script for the first time. I thought it was a very natural relationship to have Georgia by my side, supporting various people with various products for such a dream-like project."
Alice Hirose: "I hadn't seen the earlier works chronologically, but I was interested in watching some of the films in the series, so I was familiar with Gundam. So I was surprised to see the real thing finally appear..." I am from Shizuoka Prefecture. I am from Shizuoka Prefecture, and I have several friends who work for Gunpla companies, so Gundam is a familiar character to me. But I never thought I would be playing the role of the creator, so I was surprised."

--The message of Georgia's campaign, which starts in January, is "What I wanted to create was an exciting future. The message is "What we wanted to create was an exciting future. What are you excited about or looking forward to, Mr. Yamada and Mr. Hirose?
Takayuki Yamada: "For better or worse, many things are going to change in the future, and I am looking forward to that. I am excited because I can't imagine what will happen. I am the type of person who can enjoy change in any situation, and I don't take any situation negatively, so I look forward to seeing how I can live within the circumstances that are there. That is why the Georgia campaign message, "What we wanted to create was an exciting future. I could relate to the message."
Alice Hirose: "The year 2020 was a year of great change, so I am excited with the hope that 2021 will be a fun year. Once things settle down, I hope to be able to live a life where I can go out with friends, go out for a loose dinner, have a cup of coffee and relax..."

Campaign website:#
Georgia official website : #
Georgia Twitter: #