HENSHIN by KAMEN RIDER, a fashion brand featuring "Masked Rider" works, makes its debut!

HENSHIN by KAMEN RIDER, a fashion brand featuring the successive "Masked Rider" works aired since the Heisei era, was launched today, February 4, 2021 (Thursday), by Bandai's Apparel Division. Various items will be on sale from February 10 (Wed.) at 10:00 a.m. on the official site and the official mail order site.

HENSHIN by KAMEN RIDER" is also known by the catchphrase "Transformation! is the catchphrase for this fashion brand based on the works of Kamen Rider. The main characters are destined to fight due to circumstances and external factors. The inner transformation of the characters as they experience anxiety, conflict, and frustration, and as they gradually resolve to fight on their own terms, is seen as the "timeless value" of Masked Rider works. The theme is "clothing that allows you to gradually update your inner self as you wear it day by day". HENSHIN by KAMEN RIDER" is a brand that has been in the spotlight for many years.

The first "HENSHIN by KAMEN RIDER" collection will feature three titles in total: "MASKED RIDER QUGA," "MASKED RIDER FIZZ," and "MASKED RIDER W." The sneakers designed for each rider will be available in the "HENSHIN by KAMEN RIDER" lineup.
In addition to sneakers with each rider's design, the lineup includes T-shirts, parkas, jackets, caps, socks, belts, and more. The lineup will be expanded to include 20 Heisei Masked Riders in the future, so be sure to check it out.

Product Information

■"Sneakers"
Although Masked Rider is well-known for his "Rider Kick," it is not widely known that a design for the sole exists in the official setting.
HENSHIN by KAMEN RIDER" commercializes sneakers with the outsole designed after its characteristic footprint.

<Type KUUGA>

The characteristics of the armor and inner suit are expressed in the neoprene footwear and glass leather. The story of the "Ruins" and "Adventurers" is also focused on, and materials such as coarse-grained nylon and nubuck are used to create a trendy trekking-style sneaker.

＜Type FAIZ

The gimmick of emerging from the dark is reproduced with the use of red reflectors from the piping that covers the entire sneaker to the tape sewn on the tongue. The mid-cut and high-tech sole combine to give the sneaker a strong gadget feel.

＜Type W＞

The curves of the body and the image of wind are expressed as if wrapping the foot. To express "two for one," the left and right sneakers are combined to form a pattern, creating a sense of playfulness.

Apparel

Apparel items designed under four different themes are simultaneously available.
Even the same masked rider is designed in completely different ways depending on the line.

＜BASIC: A line of T-shirts and hoodies that is offered throughout the year.
＜MARKING: A line that pays homage to the brand's symbol "H logo" and incorporates it into the characteristics of each rider.
＜PHOTO: A line that expresses a world beyond space and time through a collage of photographs of locations reminiscent of Masked Rider.
<ELEMENTS> This line expresses the decomposition and combination of the elements that make up the Masked Rider, the transformation and release, and the process of determination, all accompanied by animation.

For more product images, please click below.
URL of the product list: #

Collaboration
The first collaboration with "FUMITO GANRYU" and "ANREALAGE" is a commemorative one.

＜FUMITIO GANRYU

Based on the keyword "transformation," this collaboration features the HENSHIN logo, "KUUGA" and "555" in a low-gauge knit-style graphic design reminiscent of a trompe l'oeil cowtin sweater. The design is also deformed from a fashion point of view, creating a modern and contemporary atmosphere.

<ANREALAGE

ANREALAGE's "AZ" logo mark and the "A to Z" ring-shaped "Gaia Memory," a key gadget in the "Masked Rider W" series that programs the earth's memory from A to Z, were used in the design of the symbol logo. The "A to Z" logo was adopted as the symbolic logo design. The graphic design, which expresses each "Gaia Memory" in a modern way, is activated through the AR filter of Instagram to activate the data world and implement "HENSHIN" in our daily lives.

Other contents information

The official website offers a variety of contents in addition to product information.
In particular, the first interview with Yosuke Kubozuka, who is active on the front lines of the industry, will be featured.
Mr. Kubozuka, whose career has been constantly changing on a wide range of stages from TV dramas to movies and music, talks about the products of "HENSHIN by KAMEN RIDER" and his impressions of the brand.

Sales Channel Information

In addition to the opening of the official online store, a pop-up store will be opened in the promotion area on the first floor of Isetan Shinjuku Men's Building to commemorate the launch of the brand, and various items will be sold in advance. After that, pop-up stores will be held at PARCO stores in March and April.
Visitors will receive a "HENSHIN by KAMEN RIDER original face cover" as a free gift. One will be distributed to the first 500 visitors who purchase at least one item at the pop-up store.

<Pop-up stores
First Pop-up Store: Isetan Shinjuku Men's Building 1st Floor Promotion Space
Dates: February 10 (Wed) - February 16 (Tue), 2021
*There will be a lottery application for visiting the store from 10:00 a.m. on February 4.
　　For details, please visit the following website.
URL: ##

The 2nd show: March 3 (Wed) - March 15 (Mon), 2021 at Shinsaibashi PARCO
Third: March 19 (Friday) to April 1 (Thursday), 2021 at Shibuya PARCO
Fourth: April 16 (Fri.)～April 29 (Thu.), 2021 at Nagoya PARCO
Information to be updated in succession

＜Virtual Pop-up Store

A virtual pop-up store will be developed for those who are unable to visit the stores.
The virtual pop-up store is a different space from the real pop-up store, with sneaker images that can be viewed from a 360-degree angle.

Opening date: February 10, 2021 (Wednesday)
HENSHIN by KAMEN RIADER" can be viewed from the official website ( # ).

<Official online store>.
HENSHIN by KAMEN RIDER" official website: #
▼ Premium Bandai's internal store : #
Sales will begin at 10:00 a.m. on February 10, 2021 (Wednesday) and will end when the number of items available reaches the reserve level.

*Please check the product sales page for the latest information and details.
*Sales may be terminated when the number of items in stock is reached.
*Sales may have ended by the time you access the page.
Product specifications are subject to change without notice.
*Photographs shown are under development and may differ slightly from the actual product.
*The product may be sold outside of Japan.

(C) Ishimori Productions, Toei Co.