After a battle of whistle-blowers, the distribution of "Unemployed Reincarnation" was cancelled, and a chain of flames broke out over new Chinese anime for January.

My name is Baiyuan Kagoyo, and I am introducing this and that regarding the otaku situation in China.
This time, I would like to introduce the trend of new Japanese anime in January distributed on Chinese video websites, the distribution cancellation of "Unemployment Reincarnation: Isekai Igarashi de Genjidashi" that occurred in China, its impact and the background that caused it, and so on.

Confusion continues over new January anime due to the flames of "Unemployment Reincarnation" distribution cancellation.

In China, during the Chinese New Year vacations, the popularity of anime tends to change a bit, with popular anime that have a relatively large number of episodes that can be viewed all at once, as well as new anime, gaining popularity and becoming popular topics.
This year, however, due to the continuing turmoil following the cancellation of the distribution of "Unemployed Tensei," the atmosphere seems to be a bit cooler. I will summarize the "Unemployed Reincarnation" cancellation later, but for now, let me give you a general overview of the new January anime that are currently popular and talked about in China.

First of all, "Horimiya " has been steadily gaining popularity throughout the January season. Although "Horimiya" did not garner a great deal of attention, it had a strong following among fans of the original work even before the anime began. In addition, the pure love and sweet romantic comedy content, which is in demand by both light and deep audiences, has been well received, leading to its popularity and increase in the number of views.
In addition, the main characters are cool and cute, so it is expected to be popular among the general public, and it is believed that the popularity will remain strong for the time being.

As for other popular works, "Hataraku Cell" also seems to be doing well. In addition to the second season of "Hataraku Cell," the first season of "Hataraku Cell" was broadcast on CCTV-6 with several episodes at a time, and it has become quite a topic of conversation that "For the first time in over a decade, a Japanese TV anime is being broadcast on Chinese TV! The first season and the first few episodes of the second season were aired together on CCTV-6, and it has become a topic of considerable interest.
According to a Chinese otaku, "Hataraku Cell" is being treated differently among Japanese anime in recent years as a "science popularization anime" because, in addition to its content, it has been in the news in major Chinese media in the past and won the Best Anime Screenplay Award at the Shanghai TV Festival in 2019. The anime is also receiving a high reputation for its otaku aspects.
Also, "Hataraku Cell BLACK" seems to have secured new popularity, including in the area of otaku material, and is highly regarded in Chinese otaku circles as "a work that adults should watch not only for its otaku material, but also for its health-related knowledge.

In addition, "Spider, What is it? is also relatively stable in popularity, and "Uma Musume Pretty Derby Season 2" is a hot topic among the more geeky crowd.
Among the sequels, "Tensei Tareta Slyme Datta Netto 2nd Season" seems to be very popular among the general public, and "Jujutsu Kaisen" continues to do well among those that started in October. However, "Tensura" is not as popular as "Tensura".
However, with regard to "Tensura," after seeing the firestorm of "Unemployed Tensei," it is heard that fans who know the content of the original work are criticizing the future development of the work and are concerned that restrictions will not be issued in response to criticism.