Sega 60th Anniversary Collaboration! Sega Saturn and Dreamcast design T-shirts and patches!

GRAPHT GAMING LIFE, a video game culture brand, has collaborated with SEGA to produce T-shirts and 2-way embroidered patches, which will be available at atmos pink flagship Harajuku, Amazon.co.jp, some Don Quijote stores, and the official GRAPHT store starting March 26 (Friday), Yakuza7" will be available at atmos pink flagship Harajuku, Amazon.co.jp, some Don Quijote stores, and GRAPHT official store.

⇒" Yakuza7" will be half price! SEGA 60th Anniversary Sale" is now being held at PS Store (until March 31)! (until March 31).

This collaborative product is the first in the "GRAPHT GAMING LIFE" series, the "RETRO collection," which is a collaboration with classic games that laid the foundation of Japanese video game culture in the past. It is being revived as a fashion item that blends into everyday life.

Both the T-shirts and 2-way embroidered badges will be available only for the Mega Drive series on April 23 (Friday).
Only the 2-way embroidery badge will be sold at some Don Quijote stores.

SEGA 60th Hardware" T-shirts

Four types of T-shirts are available: "SEGA Saturn," "Dreamcast," "Hard History," and "Mega Drive. The world view of SEGA's hardware is incorporated into the design, reconstructed from a new perspective. The high mesh printing process is used to express the outlines and logo details, and the focus is on delicate prints.

The "SEGA Saturn," SEGA's sixth home video game console, was designed with a motif of Saturn (the sixth planet in the solar system), from which the name was derived. The graphics also incorporate information about the Sega Saturn, such as its luxurious hardware configuration with high specs capable of processing 3DCG.

The "Dreamcast" model features a simple design with the release date "19981127" on the front of the T-shirt. The back of the T-shirt features the logo, icons, and other key information about the Dreamcast in an infographic style.

The "Hardware History" section represents the home video game consoles Sega has released to date, from SG-1000 (released in 1983) to Dreamcast (released in 1998), in a retro cosmic design popular in the 80's and 90's. The "Hardware History" section is a simple design that tends to be flat. The "history" information, which tends to be presented on a flat surface, is sublimated into a design with depth that evokes the flow of time.

The lineup also includes a T-shirt for the "Mega Drive," which at one time held the largest share of the North American market and was the most popular Sega hardware machine. The back of the T-shirt features the legendary "Mega Drive Tower," which was reconstructed from the original packaging design and artwork.
Only this series will go on sale on April 23 (Friday).

Product Information
SEGA 60th Hardware" T-shirt
Release date: Friday, March 26, 2021
*Only the Mega Drive series will go on sale on Friday, April 23
Price: 4,800 yen (excluding tax)
Warranty: Initial defects only
Country of origin: Vietnam
Material: 100% cotton
Size: S, M, L, XL
<Colors
Sega Saturn: White, Black, Blue, Charcoal
Dreamcast & Hard History: White, Black, Blue, Light Gray
Mega Drive: White, Light Gray, Blue, Charcoal

SEGA 60th Hardware" 2-way embroidery badge

The 2-way embroidery badges are a series of badges for SEGA's representative game consoles: SEGA Saturn, Dreamcast, SEGA Mark III, Game Gear, and Mega Drive. The logo, console, and controller are designed in a pop design with 8-bit style dots reminiscent of the 80s and 90s. Based on the graphic design, the embroidery was produced at a highly skilled embroidery factory in Japan.

The embroidery is oriented in different directions along the form of the case and logo to create a three-dimensional effect, with a focus on the highest quality and texture. In order to highlight the silhouette of the hardware filled with memories, it is framed along the outline of the hardware.

The back is a sticker, with a 2-way design that can be attached and removed multiple times, or ironed on to a favorite location. It can be applied to clothing, bags, game consoles, smartphones, etc., anywhere you like, either as a sticker or a badge, embodying the "self customization" proposed by GRAPHT GAMING LIFE.

Product Information
SEGA 60th Hardware" 2-way embroidery badge
Release date: March 26, 2021 (Friday)
*Only the Mega Drive series will go on sale on April 23 (Fri.)
Price: 1,800 yen (excluding tax)
Warranty: Initial defects only
Country of origin: Japan
Material: Surface: Polyester, rayon
Back: Polyolefin resin (adhesive side)
Reference size: W 42mm～×H 19mm～×D 1mm

What is GRAPHT GAMING LIFE?
GRAPHT GAMING LIFE is a brand of game culture originating from Japan and created by game designers and creators, whose music, design, and unique game worldview (art) have been highly acclaimed worldwide. In addition, arcade culture centered on game arcades, as a uniquely Japanese "street," has given rise to various booms and cultures as a place for subcultures and self-expression.

GRAPHT GAMING LIFE considers Japanese gaming culture as "street culture" and "art," and through the eyes of GRAPHT, reinterprets the music and design derived from games and the culture of interaction on the streets as fashion items that have never been seen before.

What is the RETRO collection?
The RETRO collection is a line of collection items that enjoy classic video game titles loved across generations from a new perspective. The line conveys the works that shine brightly in the history of Japanese video game culture to a wide range of generations, from adults who were absorbed in real time to children who do not know the history of video games.