Tokyo Game Show 2021 will be held online from September 30! There are also plans to experience new games!
The Computer Entertainment Supplier's Association (CESA), in cooperation with Nikkei BP Inc. and Dentsu Inc. has decided to hold the 2021 Tokyo Game Show online.
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The "Tokyo Game Show 2021 Online" (TGS2021 ONLINE) will be held for four days from September 30 (Thursday) to October 3 (Sunday), 2021, with online business negotiations starting on September 29 (Wednesday). In addition, applications for exhibitors are being accepted starting today (deadline is June 25).
The theme of TGS2021 ONLINE is "Still, We Have Games. The theme of TGS2021 ONLINE is "Still, We Have Games. Last year was a year in which the world was surprised by the enormous potential of games. The Tokyo Game Show is now in its 25th year since its inception in 1996. The theme of this year's show represents the hope that the Tokyo Game Show will once again be rebuilt for the next 25 years, and that we will create a lively future together with all people who love games.
This will be the second time that the show will be held online, following 2020, and this year's content will be even more advanced. In addition to the official programs that were watched by many people last year, e-commerce, business matching, and other activities will be developed online, and a new trial version of the game will be available for trial play. In addition, the press (TV, newspapers, etc.) will be invited to participate in the event.
In addition, an offline venue will be set up where the press (TV, newspapers, magazines, Web, etc.) and influencers (game play-by-play people, game-loving celebrities, etc.) can actually experience new games, and an environment will be created where they can interview exhibitors and test play exhibited titles. With the help of the press and influencers, we will bring the appeal of games and the buzz of TGS2021 ONLINE to a wider audience.
The Tokyo Game Show has continued to evolve as both a business-to-business and business-to-consumer gaming event, and has recorded more than 250,000 visitors for seven consecutive years since 2013. This year's Tokyo Game Show, the second to be held online, will be an opportunity to further communicate the possibilities of games and the richness that games bring to society, despite various difficulties.
This year's theme is "Still, We Have Games.
The theme of this year's Tokyo Game Show will be "Still, We Have Games.
Still, We Have Games."
In the year 2020. I have a renewed feeling.
Games may be as close to real life as people are to each other.
Games may become the engine of the world in the future.
It was a year in which the world was surprised by the great potential of games.
In 2021, the Tokyo Game Show will celebrate its 25th anniversary.
Where will games go in the next 25 years?
How will our lifestyles change as games change?
It is precisely at a time like this that I would like to create a place where everyone who has grown up with games can get together, regardless of their position or age.
I am sure that the various things that will be created at this event will be a source of encouragement for tomorrow.
This year, we will once again recreate a new Tokyo Game Show.
With such enthusiasm, I would like to create a lively future together with all people who love games.
That is my hope.
Points of TGS2021 ONLINE
The TGS2021 ONLINE portal site ( # ) will open to the general public on September 1, 2021 (Wed.), and the following projects will be held online sequentially leading up to the show.
■Distribution of all official programs with simultaneous interpretation in English
Official programs by organizers and exhibitors will be distributed online for four days on YouTube, Twitter, niconico, Twitch, Facebook, Douyin, DouYu, bilibili, and other leading video platforms in Japan, the U.S., Europe, China, and other countries, China, and other leading video platforms in Japan, Europe, the U.S., and China.
This year, in addition to the original Japanese version, English simultaneous interpretation versions of all programs will be distributed simultaneously.
Trial versions of new games will be available for viewing on the game platforms' online stores .
In collaboration with game platformers' online stores, game fans will be able to play trial versions of new games online for free.
■Exciting purchasing experience at the special Amazon venue
This year again, a special Amazon site will be set up on Amazon.co.jp, where visitors can purchase a variety of products while watching various TGS contents live. The site will also provide opportunities for live commerce, which will be linked to exhibitors' programs.
■An online experience tour is being planned that will allow the general public to experience the venue as a simulation!
In cooperation with HIS, an online experience tour of the "Press and Influencer Tasting and Exhibition" venue will be offered to the general public (participation will be charged).
The tour creates an opportunity to visit exhibitors' booths online, see what is going on in the exhibition halls, and communicate with game creators and others, creating a special interactive experience. This will provide a new way to enjoy online events.
■Business Matching System
A business matching system will be available again this year, allowing exhibitors to conduct business negotiations online. The business-to-business seminars by the organizer and sponsors will be delivered within the business matching system to provide new business tips and solutions.
Trial games and exhibits for the press and influencers
An offline venue will be set up at Makuhari Messe (Mihama-ku, Chiba City) where the press (TV, newspapers, magazines, Web, etc.) and influencers (live game streamers, celebrities, entertainers, etc.) can actually play games and conduct interviews.
At the venue, exhibitors will set up booths for trial games and exhibitions, and press conferences will be held for journalists. By creating a place for exhibitors, press, and influencers to interact with each other, information will be spread and more people will be able to experience the appeal of games and the excitement of TGS2021 ONLINE.
Information on the show
Tokyo Game Show 2021 ONLINE
Holding method: Online ( # )
Dates: Thursday, September 30 - Sunday, October 3, 2021
Exhibitors will be listed on the TGS2021 ONLINE portal site in early August.
The Business Matching System will be available from August 20 (Fri.).
On September 29 (Wed.), only online business meetings will be held.
Organizer: Computer Entertainment Supplier's Association (CESA)
Co-organizers: Nikkei BP Inc. and Dentsu Inc.
Supported by: Ministry of Economy, Trade and Industry (tentative)
The information is current as of March 30, 2021 (Tuesday). The contents may be subject to change depending on future preparations and exhibitor applications.
*Various other plans in addition to the above are under consideration.
*General visitors are not allowed to come to the "Trial Play and Exhibition for Press and Influencers" venue.
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