Tie-up between "The Rose of Versailles" and MIGHTY AITIA EYE TECT EX! Oskar and his friends explain eye symptoms in a unique way!

A tie-up campaign between "MIGHTY AITIA EYE TECT EX" (Class 2 pharmaceutical product), which was launched on March 16 (Tuesday), and the manga "The Rose of Versailles" started on April 5 (Monday).

Launched in 2003, "Mighty Eye Tect EX" contains four additional active ingredients to "Mighty Eye Tect" (Class 2 drug), which has been sold as an eye drop effective for treating watery eyes and foreign body sensation* caused by inflammation.

According to a survey conducted by Senju Pharmaceutical (*1), eye watering and foreign body sensation (*2) are more likely to occur in women than in men, and by age group, eye watering is more common among women in their 50s and 60s, while foreign body sensation* is more common among women in their 20s and 40s. On the other hand, 69.3% of women in their 20s-60s with complaints of watery eyes and foreign body sensation did not think that these symptoms could be improved with over-the-counter eye drops (*3).

In response, we decided to conduct a tie-up campaign with the manga "The Rose of Versailles," which is well-known among women of all ages. Through this unique tie-up, the campaign aims to raise awareness that over-the-counter eye drops can be used to treat watery eyes and foreign body sensation caused by inflammation.

On the website and in-store POP, Oskar, Marie Antoinette, and Andre explain the symptoms of "watery eyes" and foreign body sensation and how they can be resolved with eye drops in a brilliant and unique way in an original cartoon. We hope you will take this opportunity to read it.

(*1) From Senju web survey conducted in January 2019 (Subjects: Men and women aged 20-69 years; Method of calculation: The incidence rate (single response) by sex and age of those who responded that their most uncomfortable eye symptom was "watery eyes" or "foreign body sensation" was calculated based on population estimates by age (5 age groups) and sex from the Statistics Bureau, Ministry of Internal Affairs and Communications (final figures as of October 2019, estimated figures as of May 2020)). Calculated based on.
#1
(*2) Colic and prickly feeling
(*3) From Senju web survey, January 2019. Percentage of respondents who answered "don't think it can be improved" or "don't know" to the question of whether they think eye discharge or foreign body sensation can be improved with over-the-counter eye drops (Subjects: Women aged 20-69 who answered that eye discharge or foreign body sensation is the most unpleasant eye condition; eye discharge n=213, foreign body sensation n=506)

Original cartoons are displayed for each symptom of concern!

The unique tie-up campaign with "The Rose of Versailles" will run on the web and in stores.

Original cartoons will be displayed on a special website for each symptom of concern.
Special site: ##

In-store POP and A4 boards
The special site can also be accessed from QR codes on in-store POP and A4 boards.

In-store POP】 【In-store POP

Product information
Mighty Eye Tect EX Class 2 Drug
Manufactured and distributed by: Senju Pharmaceutical Co.

<Features
An eye drop containing the anti-inflammatory ingredient "Planoprofen" and four additional ingredients: the antihistamine ingredient "Chlorpheniramine maleate," the corneal protective ingredient "Sodium chondroitin sulfate," the nutritional ingredient "Taurine," and the metabolism-promoting ingredient "Potassium L-Aspartate.
These eye drops are effective in treating symptoms such as watery eyes, a feeling of a foreign body*, itchy eyes, and redness caused by eye inflammation.
Cool and refreshing sensation.
Clear and colorless eye drops.

Comparison with our conventional products
*Comparison with our conventional products

About watery eyes and foreign body sensation
When the cornea is damaged by external stimuli such as ultraviolet rays, house dust, and wind, inflammation of the eye may occur. As a result, uncomfortable symptoms such as watery eyes that do not stop crying even though they are not sad and a foreign body sensation that feels as if it is tingling or rolling around in the eye even though nothing is in the eye appear.
Mighty Eye Protect EX" focuses on the mechanism that causes uncomfortable watery eyes and foreign body sensation, and contains four additional ingredients: antihistamine (chlorpheniramine maleate), corneal protective ingredient (sodium chondroitin sulfate), nutritional ingredient (taurine), and metabolism promoting ingredient (potassium L-aspartate). Additional ingredients are blended in the formula.
Relieves watery eyes and a feeling of a foreign body (colic and prickling sensation).

■About the manga "The Rose of Versailles
Set in Versailles during the French Revolution, this work of fiction based on historical fact depicts the lives of Oscar, a beautiful woman dressed in men's clothes, and Queen Marie Antoinette of France and others.
It was serialized in "Margaret Weekly" from 1972 to 1973 and is known as "The Rose of Versailles" and is popular among people of all ages.