Japanese Sweets & Tarts from "Blade of the Demon" to go on sale June 15 at LAWSON stores nationwide! Zenitsu Wagatsuma makes his first appearance on Eating Mass!

From the "EATEMASU" series of Japanese confectionery based on character motifs, "EATEMASU Demon Slayer 2021" (285 yen each, tax included), Japanese confectionery based on characters from the TV anime "Demon Slayer," and "Demon Slayer Tart" (249 yen each, tax included), chilled desserts, will be sold simultaneously at Lawson (excluding Natural Lawson and Lawson Store 100) chilled dessert sections nationwide from June 15, 2021. The "EATEMASU" will be available at Lawson stores nationwide (excluding Natural Lawson and LAWSON STORE100) from June 15, 2021 (Tuesday).

The "EATEMASU" is a brand of character Japanese confectionery whose name is an abbreviation of "edible mascot," and uses bean paste, sugar, glutinous rice flour, and other ingredients to express the characteristics of the characters. These new type of wagashi are not only delicious, but also beautifully crafted and so cute that it is a shame to eat them, expressing the character's charm.

⇒The product comes with a sticker! New package of "Demon Slayer" sports drink powder will be released on June 16! Campaign to win a box!
⇒" Demon Slayer" TV animation, ice trays that can be used to make ice with the sword's tsubaki and character motif icons are now on sale!


The "Eating Mas Demon Slayer 2021" is an ice tray that can be used to make ice with the main character "Tanjiro Kamado" and his sister "Priestess Kamado" from the TV anime "Demon Slayer", as well as a new character "Wagatsuma". and a new character, "Zenitsu Wagatsuma," from the "Demon Slayer" TV anime.


The figure features a number of details, such as the scar on Tanjiro's forehead and earrings, the bamboo tube, strings, and hair ornaments of Priestess, and the bright yellow hair color and orange tips of Zenitsu's hair.

All of them, along with their cute faces, also reproduce the patterns of their haori and kimono, which are motifs, and all are finely expressed in edible nerikiri.


The bean paste inside the sweets has the delicate taste of Japanese confectionery and comes in three flavors: Tanjiro Kamado (chocolate), Kamado Nezuko (strawberry), and Wagatsuma Zenitsu (custard). The tarts are so photogenic that you will want to take a picture of the three tarts side by side.

The "Demon Slayer Tart (Rare Cheese Flavor)" is a flavorful tart with a biscuity texture and a rare cheese-flavored mousse.


The mousse is topped with an original design printed on a film that reproduces the color of each character's motif.

The film is made from the original designs of "Tanjiro Kamado," "Priestess Kamado," "Zenitsu Wagatsuma," "Inosuke Sukidaira," and "Giyu Inosuke," and is printed on the top of the mousse. Giyu Tomioka", "Shinobu Butterfly", and the newest addition to the lineup, "Kyozuro Purgatory The seven new figures are "Purgatory Kyoujuro" and "Giyu Tomioka".

[Product Information

EATEMASU Demon Slayer2021 Tanjiro Kamado
EATING MASS Demon Slayer2021 Tanjiro Kamado
EATEMASU Demon Slayer2021: Agatsuma Zenitsu


Name :Japanese confectionery
Type :Three types in total
 Eating Mas Demon Slayer2021 Tanjiro Kamado (Chocolate flavor)
 Eating Mas Demon Slayer2021 Kamado Priestess (Strawberry flavor)
 Eating Mas Demon Slayer2021: Zenitsu Agatsuma (Custard flavor)
Product size: Each approx. 40mm in length (excluding package)
Suggested Retail Price: 285 yen each (tax included)
Release date: June 15, 2021 (Tuesday) -
Sales route: Scheduled to go on sale in the chilled dessert section of LAWSON stores nationwide
Sales agency: Bandai Co.

Product information page ⇒#

*Not available at Natural Lawson and LAWSON STORE100.
*Because of the limited quantity, sales will end as soon as the product is gone.
*Date of product availability at stores may vary depending on the store.
Some stores may not carry the product.

The images are for illustrative purposes only.
The image may differ slightly from the actual product.
Please be careful not to get it stuck in your throat.
*This product is fragile and can easily fall apart. Please handle carefully.
Please eat it as soon as possible after opening the package.
Please be careful not to cut your hands on the edge of the container.
White grains on the surface of the product are starch.
Grains or fibers derived from raw materials may be present.
The color of the product may fade if it is exposed to strong light, but this will not harm your health if consumed.
For the latest information, please visit the Bandai Candy website.
EATING MASS" is a registered trademark of Bandai Co.
The "禰" in "禰豆子" is "ネ+爾".


Demon Slayer Tart (Rare Cheese Flavor)


Taste :Rare cheese flavor
Name :Western-style confectionery
Type :Total 7 kinds of tart film patterns
Type :Total 7 kinds of tart film patterns ("Tanjiro Kamado", "Priestess Kamado", "Zenitsu Wagatsuma", "Inosuke Zuidaira", "Giyu", and "Giyu") Giyu Tomioka", "Shinobu Butterfly", "Kyozuro Purgatory")
Product size: approx. 95mm in diameter (excluding package)
Price: 249 yen each (tax included)
Release date: June 15, 2021 (Tuesday) -
Scheduled to go on sale at LAWSON chilled dessert sections nationwide

Product information page ⇒#

*Not available at Natural Lawson and LAWSON STORE100.
*Since the quantity is limited, sales will end as soon as the product is gone.
*Date of product availability at stores may vary by store.
Some stores may not carry the product.

The images are for illustrative purposes only.
Images may differ slightly from actual products.
The images are taken from a collection of multiple lineups.
*For the latest information, please visit the Bandai Candy website.
Please eat it as soon as possible after opening the package.
Please be careful not to cut your hands on the edge of the tray.
Please be careful not to cut your hand on the edge of the tray.
The film on the tart is not edible.
The "ne" in "Priestess" is "ne + er".
The correct spelling of "煉" in "煉獄" is "火" + "東".

(C) Yoseharu Goge / Shueisha, Aniplex, ufotable

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