Tamagotchi Smart" is now on sale! Advance lottery sales for the 25th Anniversary set started today!

The latest model in the "Tamagotchi" series of portable nurturing toys, "Tamagotchi Smart" (all two colors), is now available. The "Tamagotchi Smart" is the latest model in the "Tamagotchi" series of portable nurturing toys, and today, June 17, the "25th Anniversary Set" went on sale by lottery.

Prior to the release of the "Tamagotchi Smart," the advance lottery sales of the 25th Anniversary Set started!

Tamagotchi Smart," the latest model in the "Tamagotchi" series of portable nurturing toys (two colors in all), will go on sale on November 23, 2021 (Tuesday, national holiday)!
Prior to the release, the "Tamagotchi Smart 25th Anniversary Set" will be on sale by lottery from today until July 2, 2021 (Friday) at Premium Bandai, the official mail order site of the Namco Bandai Group.

The 25th Anniversary Set includes the "Tamagotchi Smart" in a limited color reminiscent of the first Tamagotchi released in 1996, and the "Tamagotchi Card 1996 Friends," which features characters and items reproduced in the black and white dots of that time. Tamagotchi Smart" and "Tamagotchi Card 1996 Friends," a set that includes characters and items that reproduce the black-and-white dots of that era.

This is the first time in the world that a product commemorating the 25th anniversary of the "Tamagotchi Smart" will be available, allowing users to enjoy both the latest "Tamagotchi Smart" model and the world of the original "Tamagotchi".

Product Information
Tamagotchi Smart 25th Anniversary Set
Application period: until 23:00, July 2, 2021 (Fri.)
Delivery date: Scheduled for August 2021
Price: 7,480 yen (including tax) *Excluding shipping and handling charges
Set Contents:
Tamagotchi Smart x 1
Tamagotchi Smart Card 1996 Friends x 1
Charging cable x 1

Application page:

Two types of "Tamagotchi Smart" will be released on November 23, 2021!

The "Tamagotchi" series was launched in 1996 and has been sold overseas as well, selling more than 83 million units worldwide (as of the end of March 2021). The "Tamagotchi" has evolved over the years, and this fall, the 25th anniversary of its birth, the "Tamagotchi Smart" will make its debut!

Based on the concept of a "smart" Tamagotchi, "Tamagotchi Smart" is equipped with new features that match the times, making communication with Tamagotchi even "smarter" and more enjoyable.

＜The new features include
■Tamagotchi that will befriend the user
The new "smarter" Tamagotchi will remember the questions that users answer, and will speak and act accordingly.
In addition, the longer the user carries the same Tamagotchi around and the more times the user touches it, the more it communicates with the user, the more it becomes a personal pet that can get close to the user.

■Touch LCD and microphone
Tamagotchi is equipped with a touch LCD for the first time, allowing users to care for their Tamagotchi as if they were touching it directly. The microphone function also makes it possible to call out to Tamagotchi.
By stroking Tamagotchi's head and talking to it, Tamagotchi will grow up to be friendly to the user.

■Wearable type makes Tamagotchi more familiar to users
Like a smartwatch, Tamagotchi can be worn and carried around. The number of steps taken is counted and Tamagotchi's reactions change as the user wears the watch.

You can also play dance games by detecting your movements !
By inserting the "Tamagotchi Card" (available on November 23 (Tue., holiday), 1,100 yen including tax), an item linked to this product, you can download Tamagotchi that can be raised and various items for customization into the device. The series will continue to develop with a variety of themes.

＜The special supporter is NiziU.
NiziU, a global girl group selected from 10,000 participants in the "Nizi Project," a joint audition project by Sony Music and JYP, has been appointed as a special supporter of this product. Prior to the release of the product, a series of tie-up videos between the product and NiziU will be released on the official website to promote the appeal of the product.

Product Information
Tamagotchi Smart
Release date: November 23, 2021 (Tuesday, national holiday)
Price: 6,380 yen (tax included)
Type: Two colors (coral pink/mint blue)
Size: [Body] W approx. 55mm x H approx. 65mm x D approx. 20mm (main part)
Belt size: approx. 12.5 cm - 18.5 cm
Battery: Lithium-ion battery (rechargeable)
Sales channels: Nationwide toy stores, toy sections of department stores, electronics stores, and mass merchandisers, online stores, etc.

Click here to visit the special site: ##

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