Collaboration campaign between Kurazushi and "Blade of the Demon" returns on July 30 (Fri.)! Original goods are now available!

The conveyor-belt sushi chain "Kura Sushi" will hold a collaboration campaign with the anime "Demon Slayer" from July 30, 2021 (Friday).

⇒The town of Asakusa will be colored with "Demon Slayer"! Eat, buy, take pictures, and stroll around. ......Report on the "Demon Slayer" x Asakusa collaboration event that started today!


The "Demon Slayer" has gained support from a wide range of people of all ages and genders. The "Demon Slayer" movie, "Demon Slayer the Movie: Infinity Train" was released in October 2020, and its total box-office revenue in Japan exceeded 40 billion yen in May 2021.
Kuraray Sushi has collaborated with "Demon Slayer" twice (June 2020 and September-October 2020), and the campaign has been extremely well received and has become a topic of conversation mainly on social networking sites and in the media.


For the third campaign, the company has prepared a larger quantity of prizes than in the previous campaigns so that even more customers can enjoy the campaign. For five consecutive weeks from July 30 (Fri.), August 6 (Fri.), August 13 (Fri.), August 20 (Fri.), and August 27 (Fri.), every purchase of 2,000 yen including tax (including take-out) will be eligible for a free gift such as an uchiwa (Japanese fan) or key holder, which will be available for the first time at Kura Sushi original goods such as a fan and a key chain, which will be available for the first time at Kura Sushi (*1).


In addition, from July 30 (Fri.) through August 31 (Tue.), "Bikkura Pon" will offer originally designed rubber accessories and erasers. In addition, during this campaign, customers who use the to-go service will receive their items in a specially designed to-go bag featuring the main characters "Sumijiro Kamakado" and "Nezumiko" (*2)! (*2)!
(*2) This is a rare opportunity to take advantage of this special offer at Kura Sushi.

(*1) Limited quantities available, so the offer will end as soon as they are gone.
(*2) Ends as soon as they are gone. (*2) Ends as soon as they are gone.

Original Goods Present Campaign


For every 2,000 yen spent including tax (*including take-out), original goods will be given away!


Part 1] Underlay
Period: July 30 (Fri.) - Ends as soon as they are gone <4 types in total>.
Limited to the first 800,000 customers.


The second item: Fans
Period: August 6 (Fri.) - Ends as soon as all are gone <5 types > Total: 600,000 first-come, first-served customers only
Limited to the first 600,000 customers.


Schedule after August 6, 2012
The third bullet: August 13 (Fri.) - Key chain
The fourth bullet: August 20 (Fri.) - Clear file
The fifth bullet: August 27 (Fri.) - Underlay


*The distribution method may be subject to change due to the effects of the declaration of a state of emergency and priority measures to prevent the spread of the disease.

Original goods can be won by playing "Bikkurapon!


Period: July 30 (Fri.) - August 31 (Tue.)
At restaurants that have introduced "Order by Smartphone", you can enjoy "Bikkura Pon" with side dishes other than sushi plates by ordering from the application.

Rubber accessories: <5 types in total


Eraser <10 kinds in total

MASKING TAPE <4 kinds in total



Original design to-go bag


During the campaign period from July 30 (Fri.) to August 31 (Tue.), customers who use the to-go service will receive a specially designed to-go bag in collaboration with "Demon Slayer"!

The campaign will end as soon as the bags run out. The bag will match the size of the to-go item, so you will not be able to choose the bag.




<What is "Demon Slayer"?

The TV anime "Demon Slayer" is based on a manga by Gotouge Koyoharu, which is currently being published by Shueisha Jump Comics. The sad story of a human and a demon, the spirited sword fights, and the sometimes comical characters have become popular, and the total number of copies sold of the first 23 volumes of the original manga has exceeded 150 million.

The "Demon Slayer" Infinity Train Arc, which will be released in October 2020, has earned over 40 billion yen at the Japanese box office in May 2021, and is popular among people of all ages and genders.

©Yoseharu Goge / Shueisha, Aniplex, ufotable

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