Rika-chan, with about 190 million total views, has launched a YouTube channel! Morning routine and dancing!

TOMY has launched the "Licca-chan Official Channel," a YouTube channel that aggregates video content related to the dress-up doll "Licca-chan. The contents distribution started today, July 27 (Tuesday).

⇒Rika-chan " and "Demon Slayer" collaborated! Rika-chan and Demon Slayer" will be released in May 2021!

To celebrate the launch of the channel, the "Rika-chan Summer Worries Consultation Room" project, in which questions and concerns from the general public are solicited on SNS, began today. A video of Rika-chan herself answering some of the questions and concerns submitted to Rika-chan's official Twitter will be distributed at a later date.

Rika-chan has released more than 150 videos on the official TOMY YouTube channel "Takaratomy Channel. The total number of views has reached approximately 190 million (as of July 2021). And now, in response to requests from Rika-chan fans, we have decided to launch a stand-alone channel as the "Official Rika-chan Channel.

The channel will continue to provide content typical of YouTube video creators, such as sneaking into popular spots, taking on new challenges, and answering questions from viewers, as well as videos in popular genres such as picture books and dance videos. Rika-chan aims to create a channel that can be enjoyed by everyone from children to adults.

Comment from Rika on the launch of the channel (in Japanese only)
Bonjour♪ Finally, Rika's channel is now open! I hope to make friends all over the world through this channel ♡ I will go on location to various places, collaborate with senior creators, dance, and try many other things! My dad is also practicing with the camera in preparation for the shoot... I'm a little nervous at first, but please subscribe to my channel☆ I'll do my best ♡♡!

Rika-chan's official channel:
#1

＜Channel Concept
This is an official channel that can be enjoyed by the whole family, not only for its fun entertainment content, but also as an opportunity for children to discover with Rika-chan what they don't know and what they want to know, and to find their dreams for the future.

<Delivery date and content
Tuesday, July 27, 2021, 1:00 p.m. - "#1 Greetings from Rika
A greeting from Rika, who is launching the official YouTube channel. In addition to introducing herself, she also introduces her family. Rika-chan has a surprisingly large family!
In addition, we plan to release a total of six videos, including "Rika-chan Morning Routine" and "How to Become a Veterinarian," which have been popular on the "Takaratomy Channel. and "How to Become a Veterinarian," which were popular on the "Takaratomy Channel.

Rika-chan's official YouTube channel has begun!

August 9, 2021 (Monday), 1:00 p.m. - "Summer Rika Stylish Doll Collection Introduction
The "LiccA Stylish Doll Collections Lady Violace Style," a slightly premium Licca-chan series that went on sale in June 2021, will be opened. Introducing the design, materials, coordination, and other particular points of interest!

<Future Release Schedule
Sneaking into the workplace!
In this series, Rika-chan goes undercover to report on "places of interest"! Rika-chan will sneak into magazine models' and hair/make-up artists' workplaces, etc.

Rika-chan Story
Rika-chan Story" is a series of stories about Rika-chan. The first installment, "Ohimesama Story," will be distributed in five consecutive episodes every week starting in late August.

Rika-chan Summer Worry Consultation Room
Rika-chan herself will answer viewers' questions and concerns on SNS. For details, please visit Rika-chan's official Twitter @bonjour_licca.

In addition, we plan to release a compilation of popular videos from the past and information on new products, so please look forward to it!

＜About Licca-chan
For more than 50 years since its birth in 1967, Licca-chan has been releasing products that reflect the times and trends, and give shape to children's dreams and aspirations. In recent years, Licca-chanhas expanded its activities to becomea brand loved by adults who have lived through the ages with Licca-chan, andalso as a celebrity.
In addition to the "Rika-chan Phone," which has been used since 1968, Rika-chan also started her own Twitter and Instagram in 2014 as a place to communicate with her fans (total followers as of July 2021: approximately 220,000).
With the opening of the YouTube channel, Rika-chan will be able to communicate even more with her fans.

Licca-chan official website: licca.takaratomy.co.jp
Official SNS [@bonjour_licca]:
twitter.com/bonjour_licca
www.instagram.com/bonjour_licca

© TOMY