China's July new anime situation in a much tougher situation and the Chinese otaku's resale situation [Chinese Otaku's Anime Situation].

My name is Baiyuan Longhoam, and I introduce various topics related to the otaku world in China.
This time, I would like to introduce the trend of new Japanese anime released in July on Chinese video sites, as well as the situation and thinking of Chinese otaku regarding the resale problem that has become something of an issue in Japan as well.

Despite the difficult situation, otherworldly works are becoming popular among July's new anime releases.


Since the beginning of this year, there have been intermittent outbreaks of inflammation, restrictions, and self-imposed regulations regarding Japanese anime in China, and although the July season has been a bit calmer than earlier ones, there are no signs of the situation improving, which has created a difficult atmosphere in the Chinese otaku community.

In China, there have been repeated instances in the past where Japanese content has been pressured for political and social reasons, making it difficult to handle. Each time this happens, there has been talk that there may be no more places to acquire copyrights for new Japanese animation next season, and from the current situation and the outlook for the industry, such predictions are finally becoming a reality. Some people are saying that the current situation and the outlook for the industry are finally making that prediction a reality.

Despite the difficult situation in the July season, there are some popular films and some films that have been evaluated in a unique way in China, so I will introduce them below.

The new releases in July that are doing well are sequels to popular works such as"Reincarnated into a Slime: The Second Term, Part 2" and"Reincarnated as a Villainous Young Lady with Only the Flag of Doom in Otome Games...X." The popularity of these works and the number of views seem to have been boosted by the reputation and support established by their predecessors. X. The popularity and the number of views seem to have increased as a result of the reputation and support established by the previous works.
In addition, these two works are also popular among light geeks and the general public, so they are doing well despite the "difficult environment," and there is also a view that the fact that they do not have a male protagonist in the current Chinese environment leads to a certain sense of security.

In recent years, in China, the relationship between the male protagonist and heroine, especially in harem-like situations, tends to be perceived as making the protagonist less cool and lowering his "status" as a character, and the risk of flames due to criticism from a feminist perspective regarding the values of love and family in the work has skyrocketed. In addition, the risk of flames from feminist criticism of the values of love, family, etc. in the works has skyrocketed.

Of course, this is not to say that works that do not feature a male protagonist do not have harem-like developments, but harem-like developments with a male protagonist are easy to understand and easily criticized, so both the distributor and viewer are concerned about whether the work will catch fire. This is why there are many people who say they cannot immerse themselves in the story without worrying about whether the work will catch on fire.

Other popular works include "The Moon Leads the Way in Another World,""The Detective is Already Dead," and " Bokutachi no Remake . and "Bokutachi no Remake. The dark horse of July in China is "Labyrinth Black Company.

The storyline and direction of "Labyrinth Black Company," which is about "rising up in a company in a fantasy world," have been well received, and in addition to that, the worldview based on black companies has also stung something in the current China.
In recent years, you may have seen reports in the Japanese media about "sleeping tribe" in China, and it seems that being exploited in a black company is not something that is a matter of concern in China today, but is a subject that people are emotionally involved with. The Japanese concept and term "company animal" are also commonly used in the Chinese otaku community.

According to a Chinese otaku
I felt like what's the point of watching an anime about the life of a company animal, which I have been forced to experience so much in real life, but when I gave it a try, I found it interesting and got hooked.
Because of the black company theme, it is a work that is suitable for everyone to watch at ease.
The black company story, on the other hand, makes this work suitable for everyone to watch at their own leisure.

However, as this work has become popular in the Chinese otaku community, there have also been increasing complaints about the number of revisions. Not only this work, but recently there has been a rapid increase in the number of Japanese anime that are cut or modified when distributed in China, and it seems that the self-imposed restrictions on the sexually explicit parts in particular have become quite strict.

According to a Chinese otaku, "Kobayashi-san-chi no Maidragon S," which was the most anticipated new work for July in China, has not yet been distributed even at the time of writing this article,
Considering the degree of exposure of the characters who appeared in the second season, how many revisions would have to be made if revisions were to be made?
The situation is also reported to be headache-inducing, and some believe that these self-imposed restrictions may be a relatively strong reason for the lack of distribution despite aggressive advertising in advance.

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