Japanese Sweets & Tarts from "Blade of the Demon" to go on sale at LAWSON stores nationwide on Tuesday, October 12! Purgatory Anjuro makes its first appearance on Eating Mass!

From the "EATEMASU" character-based Japanese confectionery series, "EATEMASU Demon Slayer 2021" (285 yen each, including tax), a Japanese confectionery featuring characters from the "Demon Slayer" TV animation series, and "Demon Slayer Seal Tart (rare cheese flavor)" chilled desserts (298 yen each, including tax) will be available nationwide at Lawson (excluding Natural Lawson and Lawson Store 100) from October 12, 2021.Thechilled dessert " Demon Slayer Seal Tart ( rare cheese flavor)" (298 yen each, tax included) will be available at Lawson stores nationwide (excluding Natural Lawson and Lawson Store 100) from October 12, 2021 (Tuesday).

⇒Thefall 2021 anime "'Demon Slayer' Infinity Train Arc" will be produced, and the first episode will air on October 10! The first episode of the "Demon Slayer" Infinity Train Arc will air on October 10! LiSA and Aimer will sing the theme song and Miyuki Sawashiro will play the role of the fallen princess.

⇒Let's look back at Sumijiro's story! All episodes of TV anime "Demon Slayer" Tanjiro Kamado Tatsushi-hen will be distributed on "ABEMA" on October 9 (Sat) and 10 (Sun)!

EATEMASU" is a brand of character wagashi whose name stands for "edible mascot," and uses bean paste, sugar, glutinous rice flour, and other ingredients to express the characteristics of the characters. These new type of wagashi are not only delicious, but also beautifully crafted and so cute that it is a shame to eat them, expressing the characters' lovability.

From the characters of the TV anime "Demon Slayer", the main character "Tanjiro Kamado", his sister "Priestess Kamado", and the new "Purgatory Anjuro" are reproduced in Japanese confectionery. As the name "edible mascot" implies, the charm points of each of the three characters are expressed in the form of chubby "nerikiri" (rice-flour doughnuts).

The mascot is made of "nerikiri," a small piece of paste with a small amount of substance, and is made to reproduce the details of Sumijiro's forehead scar and earrings, Nezuko's bamboo tube, strings, and hair ornaments, and Purgatory's red hair ends and bright yellow hair color.
All of them, along with their cute faces, also reproduce the motifs of their haori, kimono, and leg band patterns, all finely rendered in edible nerikiri.

While retaining the delicate taste of Japanese confectionery, there are three different flavors of red bean paste: Tanjiro Kamado (chocolate), Kamado Nezuko (strawberry), and Knezelo Kyoujuro (sweet potato). The three products are so photogenic that you will want to take a picture of all three of them side by side.

The "Demon Slayer Sticker Tart" is the first tart to include a sticker.
The tart comes with a total of 10 different types of stickers, each with a shiny holographic design that can be seen and selected from the back of the package.

There are five character stickers from the "Demon Slayer" Infinite Train Arc and five stickers of famous scenes.

The biscuity tart dough is filled with a rare cheese-flavored mousse, and the mousse is covered with a film with an original design. The mousse is covered with a film with an original design.

Product Information
＜ EATING MASS
EATING MASS: Demon Slayer 2021 Autumn Tanjiro Kamado
EATEMASU Demon Slayer2021 Autumn Tanjiro Kamado
EATEMASU Demon Slayer 2021 Autumn: Purgatory Kyoujuro
Name ：Japanese confectionery

Type ：Three kinds in total
　Eating Mas Demon Slayer2021 Autumn Tanjiro Kamado (Chocolate flavor)
　Eating Mas Demon Slayer 2021 Autumn: Kamon Priestess Kamado (Strawberry flavor)
　Eating Mas Demon Slayer 2021 Autumn: Purgatory Kyoujuro (Sweet Potato Flavor)
Product size: Each approx. 40mm in length (excluding package)
Suggested Retail Price: 285 yen each (tax included)
Release Date ：October 12, 2021 (Tuesday)
Sales route: Scheduled to go on sale in the chilled dessert section of LAWSON stores nationwide
*Natural Lawson and LAWSON STORE100 will not sell the product.
*Since the quantity is limited, sales will end as soon as the product is gone.
*Date of product availability at stores may vary by store.
Some stores may not carry the product.
Sold by: Bandai Co.
In-store delivery period: October 12 (Tue.) - October 18 (Mon.), 2021

Demon Slayer Seal Tart

Flavor ： Rare cheese flavor
Name : Western-style confectionery
Type ：Tart film design (1 type)
Holo circular stickers: 10 types in total (for ages 6 and up)
Product material ：PP and PET stickers (Ages 6 and up)
Product size: Tart diameter: approx. 95mm (excluding package), sticker diameter: approx. 52mm
Price ： 298 yen each (including tax)
Release Date ：October 12, 2021 (Tuesday)～
Scheduled to go on sale in the chilled dessert section of LAWSON stores nationwide
Not available at NATURAL LAWSON and LAWSON STORE100.
*Since the quantity is limited, sales will end as soon as the product is gone.
*Date of product availability may vary by store.
*Some stores may not carry the product.
In-store delivery period: Tuesday, October 12, 2021 - Monday, October 18, 2021

Image shown is for reference only.
Images may differ slightly from actual products.
*Images are taken from a collection of multiple lineups.
*Check the Bandai Candy website for the latest information.
The correct spelling of "禰豆子" is "ネ＋爾".
The correct spelling of "煉" in "煉獄" is "火＋東".

(c)Goute Yoseharu/Shueisha, Aniplex, ufotable