PlayStation 5 won the Good Design Gold Award (Minister of Economy, Trade and Industry Award)!

The company announced that it has received the Good Design Gold Award for the PlayStation 5 (PS5).

Sony Interactive Entertainment (SIE) announced that PlayStation 5, which went on sale on November 12, 2020 (Thursday), has been selected as one of the "Good Design Best 100" and received the "Good Design Gold Award (Minister of Economy, Trade and Industry)" at the "Good Design Awards 2021". The company announced that it had received the Good Design Gold Award (Minister of Economy, Trade and Industry Award).

⇒ Prestige 5 became the fastest console in history to reach 10 million units sold worldwide! Marvel's Spider-Man" sold 6.5 million units.

Established in 1957, the Good Design Award is Japan's only comprehensive design recommendation system. Many companies and designers from Japan and abroad participate in the award as a movement to enhance industry and lifestyle culture through design.

The "Good Design Best 100" are the 100 entries selected for the 2021 Good Design Awards as outstanding designs that will guide our lives, industry, and society in the future and pave the way to a better tomorrow.
In addition, the "Good Design Gold Award (Minister of Economy, Trade and Industry Award)" will be given to the design selected by the Jury as particularly outstanding among all the Good Design Award winners for fiscal 2021.

About the award
PlayStation 5 redefines the gaming experience and brings a new generation of innovative gameplay to users. Intense immersion created by haptic technology, adaptive triggers, and 3D audio technology. Customized CPU, GPU, and SSD unleash its power to deliver processing performance beyond what PlayStation has ever known.

Key design points:
1. The PlayStation 5 user experience, full of surprises, was summarized as a design group based on the concept of 5 dimensions.
2. Further evolve and deepen the "Content First" concept that has been a priority for the platform.
3. Under the theme of "Frictionless/Fluid," we thoroughly pursued the increase of valuable playing time for users.

Good Design Award page
#1