PlayStation to Air New Commercial by Genji Yonezu Starting Today! New song "POP SONG" to be released in advance, for the first time in Japan

(SIE) has released a new PlayStation commercial "Play Has No Limits" featuring Genji Yonezu on the official PlayStation Youtube channel. In addition, the TV commercial began airing on terrestrial television today, January 24 (Mon.).

Genji Yonezu "transforms" and appears with his new song "POP SONG!

On January 22 (Sat.) at 5:00 p.m., the official Twitter of PlayStation and REISSUE RECORDS will unveil the "Genji Yonezu" logo in the same color as the familiar △0×□ symbol (PlayStation Shapes), which will be used in the PlayStation's new commercial. The announcement was made that Mr. Yonezu will appear in the new PlayStation commercial.

Then, starting at midnight on January 23rd, in honor of the PlayStation's watchword "1, 2, 3," a "123 Early Access" will be randomly distributed to users who have activated their PlayStation 5 and PlayStation 4 systems, allowing them to watch the commercial a day in advance. The new commercial and new song "POP SONG" were released in advance, marking the first time ever in Japan that an artist's new song was released on a PlayStation platform.

On the same day, a full-body photo ad of Yonezu also appeared on the wall of the SHIBUYA109 Shibuya store. The shocking appearance of Yonezu, who at first glance does not appear to be Yonezu, quickly became a topic of conversation, especially on social networking sites.

In this commercial, Yonezu not only produced the music, but also participated in the concept planning, from the idea of transformation to character design. Inspired by Yonezu's playful spirit, which is typical of her love of video games since childhood, a world of play was created that symbolizes PlayStation's DNA, "Play Has No Limits".

CM video
New PlayStation Commercial "Play Has No Limits" 30-sec.
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Countless soldiers are lined up in an orderly fashion, when suddenly one of them "transforms. Yonezu sings a song and humorously plays with the soldiers. When a huge door is opened, the soldiers are lured into the playful world of PlayStation.

Full-body advertisement in Shibuya
The ad will also appear on the wall of SHIBUYA109 Shibuya from January 23rd and will be on display until January 30th.

New song to be unveiled
From midnight on January 23, "123 Early Access" will be available to view the commercial in advance. This is the first time ever in Japan that an artist's new song will be released on the PlayStation platform.

PlayStation.Blog｜Genji Yonezu x PlayStation
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The commercial was filmed in November 2021 in an environment with thorough infection control measures under the guidance of medical staff and in compliance with the filming guidelines set by the production company, after all cast members, extras, and staff underwent antigen testing approved by the Ministry of Health, Labor and Welfare.

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