Famima is full of "Uma Musume"⁉ "Uma Musume Pretty Derby" first convenience store collaboration food and goods will appear simultaneously from tomorrow!

FamilyMart is collaborating with the popular game "Uma Musume Pretty Derby," which has been downloaded more than 13 million times. The campaign will be held at approximately 16,600 FamilyMart stores nationwide from February 15, 2022 (Tuesday) to March 7, 2022 (Monday).

⇒ " Uma Musume Pretty Derby" will be joined by a number of newly trained Uma Musume! New music and figure information also announced.

The campaign is designed to "encourage customers to visit FamilyMart stores more often for various reasons (i.e., Famimaru). With this in mind, FamilyMart is working on the 40th anniversary challenge "40 good things! This collaboration is part of the "40 Good Things!

This collaboration is one of the keywords of the "40 Good Things! This collaboration is part of the "40 good things! In addition to the release of the first "Uma Musume Pretty Derby" collaboration food at a convenience store, Uma Musume will appear throughout the store.

Collaboration goods exclusive to FamilyMart and goods exclusive to FamiPay Web reservations will also be available. In addition, there will be a campaign where you can win exclusive prizes by collecting stamps on the Famima app and entering the contest!

1] A large number of collaboration food items will be available!

A total of 13 types of food items, including "Gold Ship's Large Sauce Yakisoba" and "Umamusume Pretty Derby: Manmaru Yaki" will be available. Enjoy these not only cute but also "delicious" products inspired by scenes from the game and the characters of the Uma Musume girls.
The following is a partial list

2] App Stamp Project

During the period, present the Famima app and purchase the applicable product to accumulate one stamp per item. The number of stamps accumulated will be used to enter the course of your choice, and a total of 60 people will be selected by drawing to win an original item limited to this campaign!

5 stamps course
Tumbler with TRESCEN Gakuen logo + original postcard x 50 people
A Thermos tumbler with the TRESCEN Gakuen logo and an original postcard with a newly drawn illustration.

10 stamps course
Original canvas art (signed by voice actors) x 10 winners
A one-of-a-kind canvas art panel featuring an original illustration and inscribed with a serial code.
Signed by 6 voice actors (Azumi Waki, Marika Takano, Machico, Saori Onishi, Hinaki Yano, Hina Tachibana)!

Campaign Period: February 15 (Tue) - March 7 (Mon)
Application period: February 15 (Tue.) - March 11 (Fri.)

*Image is for reference only. Check the POP in the stores for the target products.

3】Purchase of eligible products

Purchase of the campaign items during the campaign period will earn you an original item limited to the campaign.

A4 clear file (total 4 kinds)
For every three pieces of the target snacks, you will receive an A4 clear file with a design newly drawn for this campaign.

■Acrylic key chain (total 12 kinds)
For every two purchases of the target drink during the campaign period, you will receive one of the campaign's limited edition "acrylic key holders" with your favorite design.
The design is based on the cute Uma Mini, which is making its first appearance in this campaign!

Period: Tuesday, February 15, 2022 10:00 - Monday, February 28, 2022
*End when the prizes are gone.

The image is for illustrative purposes only. Check the POP in the stores for the target products.

4】Original goods on sale

In-store sales items
Original goods featuring the Uma Musume girls in their FamilyMart uniforms, using newly illustrated designs!

Can badges: 10 kinds in total (random pattern)
　Price: 400 yen (440 yen including tax)

Acrylic stand - 10 kinds in total (random pattern)
　Price: 600 yen (660 yen including tax)

Release date: Thursday, February 24, 10:00 -
Sales outlets: Nationwide (some stores may not carry the product)

■Famipay Web pre-order sales
Original FamilyMart limited-edition products will be available for pre-order on the Famipay Web site!

Mochi Kororin Plushie Mascot 7-piece set
　Price: 6,650 yen (7,315 yen including tax)

BIG towel (total 6 kinds)
　Price: 4,500 yen (4,950 yen including tax)

Reservations accepted: Tuesday, February 15, 10:00 - Monday, February 28, 9:59 AM
The sales will end as soon as the planned quantity is reached.

Image shown is for reference only.This product is subject to the standard tax rate (10%).

In-store banners
The banners installed in FamilyMart stores will be of limited campaign period specifications!
There are three types of banners, and they will be placed at random at each store. Please look for your favorite character.

For more information about the campaign, click here.
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■Background of collaboration (original text)
In the past, the popular game "Uma Musume Pretty Derby" has never released collaboration food at a convenience store. FamilyMart is the first company to launch a collaborative food product, and we believe that we can surprise and delight our customers by offering a product that is even more delicious, such as a more delicious version of FamilyMart's popular yakisoba, named after the Umamusume character, and by paying close attention to the production area of the ingredients. We have come to this collaboration because we believe that we can provide our customers with products that surprise and delight them.

About "Uma Musume Pretty Derby
The "Toresen Academy" is an educational institution for "Uma Musume" who inherit the names and souls of real racehorses and have the ears and tails of horses. In this training simulation game, you become a new trainer and work closely with the horsegirls in your charge to win races and make their dreams come true.
The game features realistic live racing, with the Uma Musume running through the race to win the first place. The "Winning Live," a live performance of the Uma Musume in the race with various music and effects, is vividly expressed in 3D.
In addition to the main story, which dramatically depicts the growth of the Uma Musume, there is also a story for each of the Uma Musume. You can enjoy watching over them, cuddling up to them, and growing up with them.

(C)Cygames, Inc.