Souma Saito's good-looking and energetic "Biore" commercials are all available for viewing! You can win his autograph!

Kao Corporation's skincare brand Bioré has released a number of commercials featuring Soma Saito.

On March 16, 2022 (Wed.), the company will launch new products, "Dry Matte Skin Staying Sheet Over Makeup" and "Uru-Pita Skin Staying Sheet Over Makeup". Four radio commercials featuring popular voice actor Soma Saito will begin airing.
This month's issue introduces a total of eight commercials, including a video commercial!


A Twitter campaign to win Souma Saito's autograph will also be held from March 16 (Wed) to April 28 (Thu), 2022.


You may be able to find your favorite voice⁉ Souma Saito's message of support is irresistible♪
The radio commercial featuring Soma Saito will be broadcast on Bunka Hoso from March 16. The commercial expresses the brand's wish that people will be able to use the new products, "Dry Matte Skin Staying Sheet Over Makeup" and "Uru-Pita Skin Staying Sheet Over Makeup," to live their active daily lives with confidence and without worrying about their make-up falling off.


At the end of the commercial, Ms. Saito says, "I'll do my best all day long, full of energy! Don't worry, enjoy your lunch." You are smiling, it's wonderful! You are a handsome man." "Be confident, smile and do your best. These are just a few of the positive words she uses to make the participants feel positive. Each of them speaks in a different tone of voice, and each is filled with Saito's charm and ability to change into any role.


We hope you will enjoy the commercials, which you will want to listen to repeatedly in the morning when you need a pick-me-up, before your lunch break, or when you are tired.

Eight commercials are now available for your viewing pleasure.
CF and Web ad videos
Dara-Matte Skin Staying Sheet
#2
Moisture-Pita Skin Staying Sheet
#Movie


HOWTO Video
Drying matte skin lasting sheet
# #HOWTO video
Moisturizing sheet
# #HOWTO video


Radio ads (with video)
Dara-Matte Skin Staying Sheet (1) "Makeup Breakdown Episode
# # "Makeup breakdown" (radio ad)
Dara-Matte Skin Staying Sheet (2) "I'm worried when I take off the mask" Episode
# # "I worry when I take off my mask" # "I worry when I take off my mask
Moisture-Pita Skin Staying Sheets (1) "Concerned about the breakdown around the eyes
# "I'm concerned about the breakdown around my eyes" # "I'm concerned about the breakdown around my eyes
Moisture-Pita Skin Staying Sheet (2) "Eye area collapse that cannot be hidden by mask" # # Moisture-Pita Skin Staying Sheet (2)
# "Masks can't hide the eyes" # "Masks can't hide the eyes


Signature Paper Present Campaign
An open campaign was held to celebrate the launch of the new "Makeup Lasting Sheets. Follow the official Bioré Twitter account ( @biore_faceca_jp) and tweet your impressions of either the "Bioré Makeup Staying Sheet" or "Bioré Makeup Staying Sheet" with the hashtag "#Makeup Staying Sheet #Bioré Makeup Keeping Experience CP" and a picture of the product you purchased.
Those who tweet will be entered into a drawing to win an autograph card signed by Souma Saito!


Special page: #


In addition to this commercial, Souma Saito will also narrate in various other places, including a TV commercial that will start airing on April 23 (Sat), and video ads on Twitter, Instagram, and Youtube. You can watch it anytime on the brand website, but look out for the video ads that may appear unexpectedly on Twitter and other SNS timelines.
Keep an eye on the official Biore Twitter (@biore_faceca_jp) and Instagram (bioreface_jp).


<Profile>
Souma Saito
Born in Yamanashi Prefecture. Voice actor.
He has appeared in a number of high-profile productions, including "Moriarty" as Moriarty in "Moriarty in sorrow," "Tsurumaru Kuninaga" in "Sword Dance," "Hypnosis Mike" as Yumeno Gentaro, and "Mobile Suit Gundam: Senko no Hathaway" as Lane Aim.He is also active in music, writing his own lyrics and music.


Product Details
Bioré supports your active daily life!
Bioré Dry Matte Skin Staying Sheet over Makeup
Prevents shine and pores from falling out of foundation, leaving skin with a matte finish.
The sheet is gently pressed on top of makeup to create a "sebum-absorbing veil" without removing makeup. The sebum-absorbing veil removes sebum from pores, leaving skin smooth and matte.


Bioré Uru-Pitta Skin Staying Sheet over Makeup
Prevents foundation powder from floating and wrinkles from forming, and keeps skin moisturized and smooth.
By pressing the sheet gently on top of makeup, a "foundation adhering veil" is applied without removing the beautiful makeup. The foundation does not dry out and become hard even after a long time, and the skin stays moisturized and smooth, conforming to facial movements.


30 sheets / 548 yen (tax included)
Standard retail price for open price
Main retailers: Drugstores, mass merchandisers, some online stores, etc. nationwide

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