<PERSONA x MONDAMIN>Collaboration Campaign Starts! Limited goods and voice distribution!

Earth Chemical Co., Ltd. will collaborate with the popular video game series "Persona" starting Wednesday, April 20, to celebrate the 35th anniversary of the Mondamin mouthwash series.

The collaboration will feature a limited quantity of Mondamin x Persona 25th anniversary collaboration designs. In addition, two "Persona 25th Anniversary x Mondamin 35th Anniversary Protect Your Oral Health! Campaign" will be implemented.

Two campaigns: original goods such as mirrors and voice delivery!

Campaign 1: Win by applying on Twitter!
Depending on the number of retweets during the campaign period, the number of prizes such as original design QUO cards and mirrors of Persona 25th Anniversary x Mondamin 35th Anniversary will increase and be upgraded.
If a total of 25,000 retweets are received during the campaign period, original voices by the main characters of Persona 3, Persona 4, and Persona 5 will be distributed for a limited time on the Earth Pharmaceutical Twitter and special campaign website!

＜Application period
From April 20, 2022 (Wed) to June 30, 2022 (Thu) 23:59
*To be valid, you must follow the official Twitter account of Earth Pharmaceuticals and retweet the target tweets during the application period.

<How to apply
(1) Follow " @EarthOfficialJP " on Twitter.
(2) Retweet the campaign post.
(2) Retweet the campaign post.

<Prize
Reach a total of 10,000 retweets!
kinoPersona 25th Anniversary x Mondamin 35th Anniversary Original Design QUO Card (500 yen value)
×x350 winners

20,000 retweets in total
korei Persona 25th Anniversary collaboration design package products (3 kinds)
koPersona 25th Anniversary x Mondamin 35th Anniversary Original Design Mirror
×x100 winners

25,000 retweets total achieved
korei: Persona 25th Anniversary x Mondamin 35th Anniversary Campaign original voice delivery x 3

■Campaign 2) Buy Mondamin and win!
1,000 winners will be selected by lottery to receive a Persona 25th Anniversary x Mondamin 35th Anniversary original design QUO card (500 yen value).
One entry can be made per receipt for the purchase of one or more applicable products on the special website or by postcard during the campaign period.

＜Application period
Postcard applications: Postmarked between April 20 (Wed.) and June 30 (Thu.), 2022
Web-based application: From April 20, 2022 (Wed) to June 30, 2022 (Thu) until 23:59 (JST)
(Period for receipt: April 20 (Wed.) - June 30 (Thu.), 2010)

<How to apply
Receipts from the purchase of one or more eligible products will be accepted through the campaign website or by postcard.

<Eligible products
All Mondamin products, including special products and products of different sizes (some images below)

<Prize
Persona 25th Anniversary x Mondamin 35th Anniversary Original Design QUO Card (500 yen)
×x1,000 winners by lottery

Click here to visit the special campaign website.
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Limited quantities of the collaboration design packages are now on sale!

The Persona 25th Anniversary Collaboration Design Package is now available for three items: Mondamine Peppermint, Mondamine Sensitive, and Mondamine Strong Mint!
The attractive designs feature the main characters from Persona 3, Persona 4, and Persona 5, with key motifs from each title sneaking in as well.

Release date (manufacturer ship date): April 20 (Wed.)
Place of release: Nationwide

Product name ： Mondamine Peppermint 1080mL Persona Design
Content ：1080mL
Classification/ Trade name : Cosmetic mouthwash / Mondamin PX4
Effects ：Prevention of halitosis, purification of the mouth
Estimated price ： 698 yen (768 yen including tax)

Product name ：MONDAMINE SENSITIVE 1080mL Persona Design
Content ：1080mL
Classification / Trade name ： Cosmetic mouthwash / Mondamin TW2
Effects ：Prevention of halitosis, purification of the mouth.
Estimated price ： 698 yen (768 yen including tax)

Product name ：MONDAMINE Strong Mint 1080mL Persona Design
Content ：1080mL
Classification / Trade name ： Cosmetic mouthwash / Mondamin SMX4
Effects ：Prevention of bad breath, cleanses the mouth.
Estimated price ：698 yen (768 yen including tax)

What is Mondamin?
Mondamin was created in 1987 with the concept of "a mouthwash that Japanese people would want to use every day. This year marks its 35th anniversary, and the company continues to develop products that meet the oral concerns of people of all ages with a focus on good taste.

What is the "Persona" series?
A juvenile RPG series in which players experience familiar events such as school life, friendship, and romance in a modern Japanese town, while at the same time confronting occult incidents such as mysterious rumors and urban legends. The story is about boys and girls who awaken their "persona" (the "other self" that lies dormant inside them and appears in the form of an "inherited god or demon"), meet numerous difficulties, and grow up.