Tokyo Toy Show 2022 Special】"Anya, become a Tamagotchi! SPY×FAMILY Tamagotchi, "Bikkuri? Tamagotchi, a bath additive with a Gundam model, and other new toys that will make you want to buy them! BANDAI Edition

The Tokyo Toy Show 2022, a toy exhibition organized by the Japan Toy Association, was held at Tokyo Big Sight for two days on June 16 and 17, 2022.

The toy industry's market size in FY2021 reached a record high of 894.6 billion yen.
The Tokyo Toy Show was a showcase of ambitious new products from all companies, as if to remind us of the momentum of the toy industry, which is further expanding its market after the Corona Disaster. Although this year's show was limited to business meetings, which were open only to those involved in the business, it was the first Tokyo Toy Show in three years, and as such, the event was filled with a great deal of enthusiasm.

Akiba Research Institute also covered the show. Let us introduce some of the new products that caught our attention.

This time, we will introduce a collection of new toys to be released by Bandai!
Tamagotchi," which has been developed in collaboration with various IPs, "Vital Breath BE," the latest gadget that allows users to develop characters while exercising, and "Bikkuri? Tamagotchi," which is celebrating its 20th anniversary, and "Bikkuri Tamago," a gadget that nurtures characters while they exercise!


＜Tamagotchi
Tamagotchi" is one of Bandai's most popular digital pets.
The history of the Tamagotchi was on display at the booth, along with items from the past.

Also on display were products made in collaboration with various IPs.

SPY x FAMILY TAMAGOTCHI
On sale December 17, 2022
2,530 yen (including tax)

SPY×FAMILY TAMAGOTCHI Spy Green

SPY×FAMILY TAMAGOTCHI Anya-chi Pink

Chopper-chicchi
On sale February 25, 2023
2,750 yen (including tax)

Tamagotchi: "Yuukyoku-hen" (Japanese text only)
Now on sale
2,530 yen (including tax)

Toy Story Tamagotchi
Now on sale
2,530 yen (including tax)

JURASSIC WORLD TAMAGOTCHI
On sale July 23, 2022
July 23, 2022 release date ・2,530 yen (including tax)

TinyTAN Tamagotchi
On sale September 17, 2022
2,530 yen (tax not included)

＜Vital Breath BE
A new series of "Vital Breath," a wearable LCD toy that allows users to develop and evolve a character based on their heart rate, number of steps, and other activity levels.
The character's status changes according to exercise patterns and life cycles.
Train your body and strengthen your character as you go along!
The product is scheduled to go on sale this fall.

Vital Breath BE: Tokyo Revengers Ver.

Vital Breath Demon Slayer Ver.

Vital Breath BE Digital Monster Series

＜Glowing Pajamas
Pajamas made of light-storing material that glows in the dark are now available for adults!

<Bikkuri? Eggs
When placed in a bath, toys come out from inside the bath salts! This year marks the 20th anniversary of the "Bikkuri? Tamago" is celebrating its 20th anniversary this year!
This year marks the 20th anniversary of the "Dramatic Bath" series!

The "Bikkuri? Tamago, which comes with a Gunpla, will be reviewed by Akiba Research Institute in the near future, so please look forward to it!

■Bikkuri? Tamago 1/144 Strike Gundam (with Grand Slam) & mini Gundam Model Kits Mobile Goon (Brown)/Mobile Zono (Green)
Available in mid-July
2 types
1,540 yen (tax included)

Bikkuri? Egg 1/144 Strike Gundam (deactivated mode) & mini Gundam Model Kits Mobile Goon (sand yellow)/Mobile Zono (light gray)
Available in mid-July
2 types
1,540 yen (tax included)

■Bikkuri? Tamago Bathroom Junryoku
On sale in mid-October
12 kinds
638 yen