PS4: "PS4: Big Bang Bang! PS4 Come on now! Campaign" and a TV commercial starring Takayuki Yamada! On-air from December 6

Sony Interactive Entertainment (SIE) will offer PlayStation 4 (PS4) and PlayStation VR (PS VR) for a limited time or in limited quantities from Thursday, December 6, 2018 to Sunday, January 6, 2019 at participating stores (*1) for a PlayStation 4 (PS4) and PlayStation VR (PS VR) at a discount price at participating stores (*1)! Come on now! Campaign" will be held.

In conjunction with the campaign, a new TV commercial "PS4 Big Bang Bang Behavior" featuring Takayuki Yamada will be aired nationwide from December 6 (Thu.), 2012.

The new TV commercial, "PlayStation 4: Big Bang Bang Behavior," featuring Takayuki Yamada, will air nationwide! Come on now! Campaign," the PS4 standard model (*2) will be sold at a promotional price of 24,980 yen (*3) (*4), a 5,000 yen (excluding tax) discount (*4) from the regular price. In addition, PS4 Standard Model and PS4 Pro users will be able to download two of their favorite titles from among 21 recommended titles including "Marvel's Spider-Man" and "Detroit: Become Human" for PS4. A special bundle coupon (*5) will also be included (*6).

In addition, PlayStation VR (PS VR), the virtual reality system for PS4, will be available in limited quantities with a special offer of 24,980 yen (*7), a savings of 10,000 yen (excluding tax) for the PS VR (CUH-ZVR2) and PlayStation Camera set The offer is available for a limited time only. In addition, new PlayStation VR "PlayStation VR WORLDS" bundled editions shipped by the end of the campaign period will include the PS4 (PS VR required) software "ASTRO BOT: RESCUE MISSION" and Firewall Zero Hour" and a special bundle coupon (*5) that allows users to download two of their favorite PS VR titles from a list of 18 recommended PS VR titles (*6).

In the new TVCM "PS4 Big Bang Bang" episode released this time, Mr. Yamada, who is well-known for his PS4 commercials, appears this time as a maestro conducting the campaign in a stately and chic space in a spectacular manner. When Mr. Yamada swings his conductor's baton down toward the sphere, a PS4 pops out from inside, and demons with gold bars burst into life (oni ni kinbou). Next, two softwares fly out from the black sphere, a duck flaps its wings carrying a leek (duck comes carrying a leek), and a botamochi blows out from the shelf (botamochi from the shelf). Finally, Mr. Yamada flashed his conductor's baton like a sword, and a PS4 console and two packages flew out from inside, representing a "big bang, big bang, big bang," beyond any proverb for the strongest and luckiest of matters! The content expresses a "big bang" campaign that goes beyond "big play" to "big bang!

Please check out Mr. Yamada waving a conductor's baton with a cool expression, which is different from the recent PS4 commercials.

<Making of the commercial
Mr. Yamada enters the studio, dressed in a glittering costume with a massive set inspired by ancient Europe. As a maestro, he practiced many times before the shoot, learning from the production staff how to adjust the detailed movements of the conductor's swinging bar and to perfect the sharpness of his movements. His serious expression is just like a maestro conducting a grand stage. Please take note of Mr. Yamada's facial expressions and sharp movements.

<Takayuki Yamada's comment
Q. How do you feel about this commercial now that you have finished shooting?
A. I am really looking forward to seeing how it will turn out when all the shots are connected.However, I was a bit embarrassed when I looked at the monitor.

Q. Do you feel there is any difference between your previous commercials and this one?
A. There is a pattern of serious tension and beautiful images, and there is also a pattern of quite comical images, and I think I have been swinging to one or the other.

Q. If you had to choose two of the software titles for this campaign, which would they be?
A. If it were me...I would want a swing. I guess "Uncharted" and "Toriko the Eagle of Man-Eaters".

Q. We hope that this commercial will encourage people who do not yet own a PS4 to pick one up.What titles would you recommend for those who do not yet own a PS4 or for beginners?
A. I think "New Everybody's Golf" and "Parappa Rappa" are great to get into because you can do it with friends and family.

Campaign information
A. "PlayStation 4: Big Bang Bang! Come on now! Campaign"
Period: December 6, 2018 (Thu) - January 6, 2019 (Sun)
Special page URL：#

1 Some stores may not carry the product. 1 Some stores may not carry the product. Please contact each retailer for information on participating stores and distribution methods.
2 The CUH-2000 series, CUH-2100 series, and CUH-2200 series sold new are eligible for this offer.
3 The difference between the MSRP of the PS4® HDD capacity 500GB model (MSRP: 29,980 yen + tax) and the PS4® HDD capacity 1TB model (MSRP: 34,980 yen + tax).
4 The MSRP for the PS4® HDD capacity 500GB model is 24,980 yen + tax, and the PS4® HDD capacity 1TB model is 29,980 yen + tax.
5 Internet connection and a PlayStation™Network account are required to redeem the coupon. Please be sure to use this coupon code with the two eligible titles in your cart. If you use the coupon using a procedure or content other than that described on the campaign page, you may not be able to play that title.
6 The bundle coupon will be affixed to the side of the package (box) of new PS4®, PS4®Pro and PlayStation® VR "PlayStation®VR WORLDS" bundled editions shipped by Sunday, January 6, 2019. The campaign will end as soon as they are gone after the campaign period. After the campaign period, the offer will end as soon as the coupons are gone. The coupon code on the bundle coupon will expire on January 31, 2019 (Thursday).
7 This is the difference between the MSRP of CUHJ-16003 (MSRP 34,980 yen + tax) and CUHJ-16003 (MSRP 34,980 yen + tax).