Interview] You can shop with figures of your favorite characters from "The Bride of the Fifth Estate," "Sword Dance," and more! eStream's cashless figurines "Kyara-Pei! eStream's cashless figurines "Kyara-Pei!

You can pay for your purchases by taking out the deformed figures of anime and game characters at the cash register and holding them up to the terminal! Have you ever heard of "chara-pei! a startup maker eStram has developed a new product called "chara-pei!

Have you ever heard of "chara-pei! from "Wanpaku! and "The Bride of the Fifth Estate," among other popular characters among anime and video game fans.

All of the figures are cutely deformed, and even if you are not a fan of the series, you may be wondering what kind of series "Kyara-Pei! What kind of series is "Kyara-Pei! Even if you are not a fan of the series, you may be wondering what kind of series "Kyara-Pei!

So, we asked eStream planner Chenna Inaba, "What is "chara-pei! and what it's all about. and the appeal of the newest item!

Please tell us what kind of company eStream is.

Inaba: eStream was established in August 2017, and our business is centered on developing products that combine various IPs and goods. To date, we have developed a wide range of products, such as potato chips and other toys, lottery items that can be purchased at convenience stores, prize items, and cosmetics in collaboration with IPs. In 2020, we will establish the high-quality, high-end figure brand "SHIBUYA SCRAMBLE FIGURE" to produce figures with a "sense of scale" and "dynamism. Cashless figure "Kyara-Pei! a key chain-type cashless figure that can be used to make payments at convenience stores, etc., in 2022.

─ What kind of product is the "Charapei! What kind of product is "Kyara-Pei! Please tell us about the product's features and main points of interest.

Inaba: "Kyara-Pei! is a keychain-type cashless figure that can be used for payment at convenience stores. Simply hold the base of the figure over a payment terminal for easy payment. We have commercialized nearly 30 types of characters to date, including Sanrio, Disney, and animation-related characters. The palm-sized design makes it a cute product that can be used for payment, attached to a bag as a key chain, or displayed in a room as a figurine.

Please tell us how to use the "Kyara-Pei! Please tell us how to use the "Kyara-Pei!

Inaba: The base of the "chara-pei! is charged by placing Rakuten Edy coins in the base of the "chara-pe-te-ki" and then simply hold the figure over a payment terminal to make payment. There are two major ways to recharge the coins: in cash at a convenience store cash register or at a Seven Bank ATM, or with a credit card using the app.

For more details, please click here.

⇒External link: ##

───"Kyarapei! Please tell us about the development process of "Kyara-Pei!

Inaba: "Kyara-Pei! is a brand that was created to make shopping more fun. The coins are replaceable, so you can change your mood every day and carry your favorite character with you. We also developed this product with the hope that your children or grandchildren will be able to use it as a gift by putting their allowance in their favorite character. We thought we could provide an exciting opportunity for people to charge money to cute figures as gifts instead of cash.

───This is a form in which Rakuten Edy coins are installed inside, but why did you adopt Rakuten's system? Also, are you considering supporting other cashless services?

Inaba: "Carapace! can be recharged with cash. We decided to start by linking with Rakuten Edy because we want people who do not have credit cards (students, etc.) to enjoy the service. In the future, we are considering linking with other cashless services.

─ ─ "Carapace! What are your criteria for selecting works and characters to be made into "chara-pei! At the moment, it seems that most of your products are geared toward women, but you also have a lineup of content for boys called "Rich Cop Cash," which is serialized in "Corocoro Comic". Can you tell us about the target user base?

Inaba: At first, we wanted to target women in their 20s and 30s who are sensitive to thrusting and social networking, so we focused on female-oriented content. In the future, we would like to challenge works for children and works popular among men, and we plan to add more lineups one after another, so please look forward to it!

──This time, "The Bride of the Fifth Class", a popular male work, is being commercialized. What is the reason why this work has been converted into a "chara-pei! Please tell us why you decided to commercialize this work. Do you plan to focus on works that are popular among male customers in the future?

Inaba: This is a bit similar to what I mentioned above, but we want men and women of all ages to enjoy "chara-pei! is enjoyed by men and women of all ages, so we would like to increase the number of male-oriented works in the future. We would also like to create pieces in sizes and shapes that are easy for men to hold.

─ The new "Wanpaku! Sword Ranbu" series comes with a sword that can be displayed, making it not only a keychain, but also a displayable figure. The "Wanpaku! What are some of the highlights of the "Sword Dance" series?

Inaba: The most important point is that the cute and playful swordsmen have been sculpted into highly detailed figures. They also come in a cute package that is perfect for displaying them all side by side. You can carry them around with you on your stroll, display them in your room, and enjoy them in a variety of ways.

─ Finally, what would you like to do or challenge in the future with "chara-pei! What are some of the things you would like to do or challenges you would like to take on in the future?

Inaba: I would like to make "chara-pei! as a new culture. In the future, we plan to develop a wider lineup of products that can be enjoyed by men and women of all ages. In the near future, we hope to create a world where users will use "Kyarapei! in their daily lives in the near future.

Product Information

Click here to purchase "Kyara-Pei! The Bride of the Fifth Class

Brand: Charapei!

Price: 2,750 yen (tax included)

Price: 2,750 yen (tax included) ・General release date: Late November 2023 (scheduled)

Body Size

Nakano Ichika: 73.9 (H) x 54.7 (W) x 57.1 (D) mm

Nino Nakano: 78.2 (height) x 43.7 (width) x 48.0 (depth) mm

Sanku Nakano: 74.9 (height) x 57.6 (width) x 45.6 (depth) mm

Nakano Yotsuba：84.5(H)×63.4(W)×48.0(D)mm

Nakano May: 81.6 (H) x 49.0 (W) x 45.6 (D) mm

Product material

Body: PVC, base: ABS resin

Key chain: iron, zinc alloy

Package size: approx. 105 x 100 mm

<About the pre-sale

Pre-sales are now underway prior to the general sales.

Sales period: July 7, 2023 (Fri.) 10:00 - August 16, 2023 (Wed.) 23:59

Scheduled to be shipped in November 2023.

∙ Sales Location:

eStream Store: #, Animate, etc.

Animate, etc.