Stable distribution is now possible, but is the shrinkage of the scale also noticeable? The anime situation of Chinese otaku

Some of the new works are now being distributed steadily, but we are also noticing a reduction in the scale of distribution. China's July New Anime Distribution

For some time now, the distribution of new Japanese anime in China has been unstable due to the tightening of regulatory control, but the situation in China for new anime in July has indeed calmed down, and the peak of the immediate tightening may have passed. However, the situation in China has calmed down for the new animated films to be released in July, and the tightening of regulations may have passed its peak.

In fact, although there are still some delays, there are some promising local titles that have been released on time, and the situation seems to be better than in the recent past.

However, the situation has not completely improved, and the struggle continues in terms of popularity, and overall, the shrinkage of Japanese anime distribution in China is becoming more noticeable, and there is talk that the difficult situation will not change.

As for the new anime releases in July, it is still unclear as to their popularity due to the difference in distribution timing, but at this point, " Helck" and"The Seven Demon Swords Rule" seem to be relatively prominent in terms of popularity and number of views. According to a Chinese otaku, the high popularity of the original works and the fact that the distribution of these two works began not too long after the Japanese airing are also positive factors.

In addition, " Liza's Atelier: Queen of Ever Darkness and the Secret Lair," which is said to have many fans in China as well, although late, and " Hataraku Maou-sama! 2nd Season " and " Rurouni Kenshin: Meiji Swordsman Romantic Tan," which are said to have many fans among the older generation of Chinese otaku.

In addition, "Fate/strange Fake -Whispers of Dawn-" and "Uma MusumePretty Derby ROAD TO THE TOP," a sequel to "Uma Musume," which was finally announced in August for distribution in China, are being distributed in the new anime slot. The current distribution of new Japanese anime in China is reportedly underway.

Regarding the current distribution of new Japanese anime in China, some Chinese otaku have commented that "the largest distributor of Japanese anime, b

Compared to the time when more than 30 new animations were distributed per season before the tightening of regulations, the number of new works on "bilibili," the largest Japanese animation distribution service, is about 10 or so, which is quite lonely.

Due to the economic slowdown in China and changes in business models, all platforms, not just video sites, are struggling. There are stories that budgets are decreasing for various productions, and in the two-dimensional field, not only the number of new Japanese animation productions, but also the production of their own content is clearly on a downward trend.

We also hear stories such as "The number of new Japanese anime works in the 2D field as well as the production of their own content is clearly shrinking.

Although the distribution of new Japanese anime in China is more hopeful than it was at one time, it is difficult to be optimistic about the future.