The term "company stockbreeding" has spread and the company stockbreeding protagonist has become more emotionally involved? The anime situation of Chinese otaku

The word "company stockbreeding" has spread, and the company stockbreeding protagonist has come to be emotionally involved? The Otaku Community in China

In China, various otaku terms derived from Japanese, such as "宅," which refers to otaku hobbies and indoor activities, and "二次元," which is used to refer to Japanese anime and manga, or content influenced by Japanese anime and manga in general, have spread through the Internet and other media.

Among these Japanese-derived terms, "Shachiku" is one that has recently spread and taken root not only among Chinese otaku but also among the general public, and is now being used with a real sense of reality.

In recent years, Japanese anime, manga, and novels have dealt with a wide range of company animal stories, from light to heavy, and it is not uncommon to find not only works set in the present day but also works in which the protagonist, who is in a company animal situation, is transferred to another world or reincarnates in another life.

In the past, even in China, company-owning characters and stories about company-owning in Japanese works were accepted, albeit with a somewhat superficial understanding, but over the past few years, there has been a major change in the way "company-owning elements" in works are perceived.

Heartwarming story "Company Livestock Want to Be Healed by a Young Ghost."

In recent years, in the Chinese otaku community

"It's sometimes hard for me to watch the black company animal stories in the works, even if they are treated as gags.

I can understand why there is a demand for works in which the protagonist is a company animal and transplants to another world or is reincarnated in another life.

It is said that the number of Chinese geeks who become emotionally involved with company animal stories and company animal characters is increasing.

This seems to be due in part to the fact that the working environment and thinking of young people in China today are much more "company-oriented" than in the past.

According to a Chinese otaku who is familiar with social and cultural affairs, the term "company animal" initially spread in China through Japanese anime and manga, and from 2018 to 2019 it became an internet buzzword in China, spreading to the general public and taking root.

This was also the time when the Alibaba family of businesses and its founder Jack Ma's reputation plummeted in China as a symbol of the so-called "996 problem" (working from 9 am to 9 pm, 6 days a week), and the attitude toward work in China was changing. It also coincided with a period of change in attitudes toward work in China.

At that time, business models in various industries in China finally began to collapse, bankruptcies of private companies increased, financial investment lost momentum, and the previous "winning strategy" in China collapsed, both at the corporate and individual levels. The way individuals worked also had to change drastically, and this is thought to be one of the reasons why the term "company stockbreeding" spread and took root in Chinese society.

Since that time, stories such as "IT engineers changing jobs to become food delivery riders" have been spreading on the Chinese Internet, for better or worse. ......

In China today, it is said that the number of people who are "strongly upwardly mobile and independent-minded, for better or worse, and far from being so-called company-oriented," as was the case in the past, is decreasing considerably.

Incidentally, I was once told by a Chinese geek

He said, "The image of Mr. Hundred Yuan Kagoyamu is old-fashioned. It was a type that was common in the past, especially among those working in the IT field, to have strong upward and independent aspirations. Nowadays, most people aspire to work for state-run enterprises or as civil servants."

I have been pointed out that my perception has not been updated, such as ......

The main character is a former company employee! The Otherworldly Life of a Wise Man Reincarnated.

In China, even before the term "company stockbreeding" became popular, there were signs of change here and there, such as the attention paid to the term "fukusei," which also came from Japan, and after the new Corona, the economy and employment situation have deteriorated even further. Therefore, it is said that in China today, for better or worse, there are more and more people who value stability, are reluctant to accept the cost and risk of moving up, and avoid competition, and who work patiently even in a company-oriented environment.

However, this is not necessarily a bad thing, and there are stories that young people in China are becoming more affable, polite, and kind.

Not only Japanese anime and manga, but also other works that have become popular or attracted attention in China, we can see the tastes of the Chinese people at that time and the social conditions that influenced those tastes.

For example, looking at past Chinese productions that may also be related to the otaku side, we can see that as China's natural environment deteriorated, science fiction works and science technology, such as "controlling and remaking everything with science and technology" and "Wandering Earth," which is a work that avoids difficulties rather than dominating through science, have been disappearing. Works such as "Wandering Earth," which aimed at avoiding difficulties rather than dominating them with science, also became big hits.

In addition, as the boom in entrepreneurship among students passed in China, the idea that finding a job in a good company was ideal and that a stable civil servant was a good "bowl of rice" began to spread, the scale of Chinese productions targeting young people and set in the modern world became smaller, for better or worse, and the films that were not "people without special skills can't find a job" or "people without value in the modern world" became more popular. Some say that the number of works in which the idea that "people without special skills cannot find work and have no value in modern society" came to the fore also increased.

And in China in recent years, stories about company-owned livestock have been accepted, and stories about having to accept company-owned livestock-like treatment have been told with a real sense of reality.

Personally, I wonder how this will affect the supply and demand of otaku entertainment in China. ......