Opening] 12/1 in Akihabara! Apple pie specialty store "PIE mania" New brand of long-established bakery "Kobeya

On December 1, 2023 (Friday), the first store specializing in freshly baked apple pies, "PIE mania", will make its grand opening inside "Akiba Trim" in Akihabara, Tokyo.

⇒The first store will open at the end of November in Akihabara, Tokyo! The store is located at the former site of "Sakimoto Akihabara Store"!

PIE mania" is a freshly baked apple pie specialty store launched as a new brand by Kobeya, a long-established bakery established 105 years ago. The concept is "freshly baked and made with the finest ingredients," and customers can purchase delicious apple pies that are freshly baked and prepared in the store.
The marriage of the richly-stuffed Japanese apples, the soft and chewy pie crust, and the generous amount of cream makes it an "unprecedented rewarding sweet treat.

The grand opening is scheduled for December 1 in Akihabara's Akiba Trim! Akiba Trim" in Akihabara!

PIE mania's "Apple Cup" looks like a cute cupcake, and the toppings are delicious. Despite its small size, the cupcake has a "substantial" feeling in your hand, and is recommended as a souvenir or a treat for yourself.

Attention to the ingredients
In consideration of the apple's compatibility with cinnamon and cream, Japanese Fuji apples were selected for their well-balanced sweetness and tartness, and their crunchy texture is pleasant to the touch.
The pie crust is made with French wheat, which gives it a melt-in-your-mouth texture, and fermented butter, which has a mellow aroma.

Five types of menu items available
There are a total of five flavor variations. In addition to the standard apple and cinnamon flavor, the lineup includes custard cream, green tea cream, mascarpone cream, and sweet potato.
Enjoy the marriage of freshly baked apple pie in a new way.

＜Menu Information
Five types of freshly baked apple pie "APPLE CUP
Apple apple (cinnamon): 490 yen (tax included)
Custard: 480 yen (tax included)
Matcha green tea: 480 yen (tax included)
Mascarpone: 490 yen (tax included)
Sweet Potato: 490 yen (tax included)

What is PIE mania?
PIE mania is a freshly baked apple pie specialty store launched by Kobeya as a new brand.
With the concept of "freshly baked and made with special ingredients," the store proposes a new form of cute and delicious apple pie that combines freshly baked apple pie prepared in the store with a variety of special ingredients.

Store Information
PIE mania Akihabara Store
Location: 1F Akiba Trim, 1-6-5 Kandasakumacho, Chiyoda-ku, Tokyo
Opening date: Friday, December 1, 2023
Store detail page will be opened on December 1.