Five new racing car products in LEGO BRICK will be released on Friday, March 1, 2024! The Ayrton Senna model, which marks the 30th anniversary of his death, will also be available!

In collaboration with BMW, McLaren Racing & Senna brand, and Mercedes AMG PETRONAS Formula 1 team, a total of five racing car products for adults and children from LEGO Technic, LEGO Icon, and LEGO Speed Champion will be released on March 1, 2024 (Friday) from LEGO Japan will release the products on Friday, March 1, 2024.

In collaboration with iconic cars and racing brands, the new lineup features a variety of different themed cars in adult LEGO and children's products that offer an exciting building experience for the whole family to enjoy together.

The "LEGO Iconic McLaren MP4/4 & Ayrton Senna" pays tribute to Ayrton Senna, 30 years after his death, by reproducing the 1988 McLaren MP4/4, one of the most successful Formula 1 cars in history.
This product was developed in collaboration with McLaren Racing and the Senna brand, and features accurate details and realistic functionality. It includes steering, rod suspension, adjustable rear wing, slick tires, mirrors, gear shift, a detailed turbocharged V6 engine, and a LEGO minifigure modeled after Ayrton Senna.

A display stand for the machine and minifigure is also included.

This product will be available for pre-order at LEGO stores nationwide from February 2 (Fri.) at 10:00. Click here for store details → #

The "LEGO Technic Mercedes-AMG F1 W14" is the same car model but comes in two versions: one for adults with a recommended age of 18 or older and one for children with a recommended age of 7 or older, allowing families to experience building together.
The 1/8 scale adult Lego features authentic coloring details, a V6 engine with working pistons that can be seen up close when the engine cover is removed, a wing that can be opened and closed, independent suspension, working steering, and slick tires.
For children, a pull-back car that starts driving briskly when pulled back and released, providing both an authentic look and action-packed play. They can recreate their favorite racing moments.

The "LEGO Speed Champion 2023 McLaren Formula 1 Race Car" is designed for ages 9 and up to experience the black and papaya orange color scheme and iconic design details of the real-life race car as they build it. 2022, the adult LEGO " Along with the "LEGO Technic McLaren Formula 1 Race Car," families can share a fun assembly experience together.

The "LEGO Speed Champion BMW M4 GT3 & BMW M Hybrid V8 Race Car Combo" includes two models and two LEGO minifigure drivers. After enjoying the assembly of this product, which includes two models, the players can also race the race cars against each other. Each race car is packed with authentic details that emphasize the style and high performance of the leading German car manufacturer.

LEGO CITY is also releasing two racing-inspired products for children ages 4 and up on January 1, 2024. These products are perfect for families to enjoy building race cars with their little ones.
The "LEGO City Midori Race Car" includes a driver, cameraman, sporty tires, and a cool rear spoiler. The other, "LEGO City Race Car and Transporter," includes a sleek slammed design race car with lowered suspension and fender flares for ultimate handling and traction, a transporter with loading ramps included, and two driver mini Figures included.

[Niels Henrik Holsted, Head of Merchandise, The LEGO Group, comments.

"Play is the best way for families to bond through a common hobby. It is great for the LEGO Group to work with partners to provide families with a variety of play experiences. We have developed cars that both adults and children can enjoy and share play experiences while building them together. We may have different favorite cars, championships, competitions, and racing teams to root for, but what unites us is our shared love of exciting racing and great cars!"

[Product Information

<On sale Friday, March 1, 2024

■LEGO Iconic McLaren MP4/4 & Ayrton Senna

Product number: 10330
Price: 11,480 yen (including tax)
Age: 18 years old and up
Number of pieces: 693
Size: (when completed)
(approx.) Height 12cm, Length 32cm, Width 17cm
Release date: March 1, 2024 (Friday)

LEGO Technic Mercedes-AMG F1 W14 E Performance
Product number: 42171
Price: ¥30,980 (tax included)
Ages: 18 and up
Number of pieces: 1,642
Size:
(when completed)
(approx.) Height 13 cm, Length 63 cm, Width 26 cm
Release date: March 1, 2024 (Friday)

LEGO Technic Mercedes-AMG F1 W14 Pull-Back
Product number: 42165
Price: 3,980 yen (tax included)
Ages: 7 and up
Number of pieces: 240
Size:
(when completed)
(approx.) Height 6cm, Length 24cm, Width 10cm
Release date: March 1, 2024 (Friday)

■LEGO Speed Champion 2023 McLaren Formula 1 Racecar
Product number: 76919
Price: ¥3,780 (tax included)
Ages: 9 and up
Number of pieces: 245
Size: (When completed)
(approx.) Height 4cm, Length 19cm, Width 7cm
Release date: March 1, 2024 (Friday)

■LEGO Speed Champion BMW M4 GT3 & BMW M Hybrid V8 Race Car Combo
Product number: 76922
Price: 7,280 yen (tax included)
Ages: 9 and up
Number of pieces: 676
Size:
(when completed)
(approx.) Height 6cm, Length 16cm, Width 7cm
Release date: March 1, 2024 (Friday)

<Now on sale

LEGO City Midori Race Car
Product number: 60399
Price: 1,380 yen (tax included)
Ages: 4 and up
Number of pieces: 56
Size:
(when completed)
(approx.) 3cm high, 11cm long, 5cm wide
Release date: January 1, 2024 (Sun.)

■LEGO City Race Car and Transporter
Product number: 60406
Price: 4,580 yen (tax included)
Ages: 6 and up
Number of pieces: 328

Size:
(when completed)
(approx.) Height 7cm, Length 17cm, Width 6cm

Release date: January 1, 2024 (Sun.)

Sales Stores

LEGO official online store( #/stores )
LEGO brand stores nationwide ( #/stores )
and authorized LEGO retailer Benelic LEGO Store Rakuten Ichiba Store ( # )
LEGOLAND Japan Resort
LEGOLAND Discovery Center Tokyo, LEGOLAND Discovery Center Osaka

Amazon LEGO Shop ( # )

Other LEGO stores & online stores nationwide (Some stores do not carry LEGO. Please contact each store for details.)

Adults can also get hooked on "Adult LEGO".

LEGO Japan is now offering "Adult LEGO," LEGO sets for adults that cater to a variety of adult hobbies, as a way for adults to get away from reality and enjoy their hobbies. The product lineup ranges from plants, art, movies, famous architecture, pop culture, cars and motorcycles, space, and more. It creates mindfulness time through mindless hands-on activities. LEGO for Adults is now available at LEGO Brand Stores, where staff with extensive product knowledge can guide you, as well as at stores nationwide that carry LEGO products.

For more information about LEGO products for adults, please visit: #/categories/adults-welcome?cmp=SHOP

Click here for the catalog of LEGO products for adults: #/categories/adults-welcome?cmp=SHOP

The LEGO Store

The LEGO Store is a global LEGO brand store. The LEGO Store is a global LEGO brand store that offers a wide variety of products, including LEGO Store exclusive products and goods, as well as "Pick a Brick", where you can choose and purchase parts of your favorite colors and shapes, "Build a Minifigure", where you can combine your favorite parts to create your favorite minifigure, and "LEGO Brick Store", where you can create your own LEGO mini figure by combining your favorite parts. Build a Minifigure" where you can create your own minifigure by combining your favorite parts, and a play corner where you can experience playing with LEGO bricks.

In addition, the LEGO Store offers displays that incorporate the latest digital technology, such as AR, and building experiences with staff who are knowledgeable about how to play with LEGO bricks and products, as well as product samples.

List of LEGO Stores in Japan: #/stores

LEGO Japan official X (former Twitter): #

LEGO Japan official Instagram : #

LEGO Japan official Facebook ： #

Product lineup : #/themes

The BMW logo, the BMW word mark and the BMW model designation are trademarks of BMW AG and are used under license.

McLaren is a trademark of McLaren Racing Limited.

AMG" and "Three Pointed Star in a Ring" are trademarks of Mercedes-Benz Group AG. All other logos featured on the Licensed Product are used with the permission of their respective owners all of whom reserve their respective rights in the All other logos featured on the Licensed Product are used with the permission of their respective owners all of whom reserve their respective rights in the same.

(C)2024 ASE - Produced under license from Senna Brands
Manufactured under license from McLaren Racing Limited. 'McLaren' is a trademark of McLaren Services Limited. The Sponsor branding marks featured are historic and representative of the branding of the historic era.

LEGO and the LEGO logo are trademarks of the LEGO Group.
LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group.