Burn Braeburn brings to light elements that are impossible in China today and the lonely January new anime situation in China in terms of the number of works.
My name is Baiyuan Lagoan, and I am introducing various topics related to the otaku situation in China.
This time, I would like to introduce the trend of new Japanese anime released in January on Chinese video sites and the factors that make it difficult to distribute new anime in China, as highlighted once again by the popular "Courage Explosion: Burn Braeburn".
New Anime in January: Although Local Anime Works of High Expectation are Distributed, the Number of Works is Lonely
In China, January and February often coincide with the end of the school year and the long Chinese New Year vacations, and the otaku community in China is often not very active. In fact, the distribution of new animated films has also been slowing down.
In fact, the distribution of new animations also seems to be somewhat lonely, with only " Dungeon Rice,"" Ieshura," and " Metallic Rouge " being distributed or showing some kind of movement among the new animations in January.
Among these, "Dungeon Rice" has a simplified Chinese version of the original manga published in China. It is highly acclaimed and has been a highly anticipated new anime among local fans ever since the information about the anime adaptation was announced.
Currently, " Sougou no Freelen, " which has been running since the October season, and the second season of " Jujutsu Kaisen," which was delayed due to the delay in the start of distribution in China, are also lined up as new anime titles on Chinese video sites, and perhaps this is the reason why Chinese otaku are so interested in the new anime. Some Chinese otaku commented
There is something to see in the lineup. There are also Japanese tokusatsu works being distributed.
However, there is not much movement regarding new anime.
However, they seem to be thinking about the lack of movement regarding new animations
For Chinese otaku, the Chinese New Year is a time to digest works other than new releases and to accumulate knowledge of past works, such as watching feature-length works in bulk or re-watching past masterpieces since they have time at home. Therefore, the focus on new animations is relatively low, but it is indeed sad when there are so few new animations being distributed. ......
There were also stories such as "I'm sad that there are so few new anime being distributed in China.
As for new animations distributed in China, there were only a few works distributed for the first time in the October season, and it was not until November that the distribution of new works began in earnest, and there is a possibility that there will be more movement in the future regarding new works in January.
However, since the Chinese domestic market stops moving at once during the Chinese New Year, it is possible that the movement will be even slower than during the October season, and during the long vacation of the Chinese New Year, the movement of the Chinese otaku who talk about new works will also slow down, so for the time being, the distribution of new January anime in China is likely to remain lonely. It is likely to remain lonely for the time being in terms of the distribution of new anime in China in January.
Burn Braeburn highlights the "impossible in China today" anime
In China in recent years, the prior screening and censorship of foreign animation distribution has become stricter, making it difficult to distribute new Japanese animation without a time lag, as was the case in the past, and there is no clear information regarding the availability of works.
In addition to the censorship of the "higher-ups," the current Chinese Internet, combined with the reporting system that has been established on the Chinese Internet, has an atmosphere that makes it easy to start a flame war, and some Chinese otaku who have seen the setting and direction of a new Japanese anime have commented, "This work is not good enough to be distributed in China today.
Some of the new Japanese animations have been received by Chinese geeks who have seen the setting and direction of the work and feel that it would be impossible to distribute in China today.
and have given up hope for distribution.
Among the new releases in January, " Courage Explosion Burn Braeburn " stands out as a work that, unlike the situation a short time ago, is too risky in China today, and apart from the topic of the content, there are also quite a few works that have caused some headaches. It stands out as a work that has quite a few parts to it.
According to what I have heard from Chinese geeks, the first thing about "Burn Braeburn" is that the two main characters are the Japan Self-Defense Forces and the United States, respectively.
The two main characters are military personnel belonging to the Japan Self-Defense Forces and the U.S. Army, respectively.
The problem is that the two main characters are military officers belonging to the Japan Self-Defense Forces and the U.S. Army, respectively,
I understand that it would be difficult for anyone other than the Japanese Self-Defense Forces to take action such as screaming out special moves or making a comment to the ani-song background music played while riding a heroic robot that suddenly appears, but apart from that, it is dangerous to show works in which the SDF or US military personnel play an active role as is in China today.
Even before the tightening of regulations, the Self-Defense Forces and the Japanese military-related elements were a difficult element to deal with; in 2016, the distribution of " High School Fleet " to the Chinese domestic market was abruptly halted. Before that, for some reason, there was a time when " GATE: Self-Defense Forces: In His Own Country, This Is War" was able to be distributed. ......
There have also been stories such as, "If China-related places have become war zones, then the story will be global in scale.
If a China-related location becomes a battleground, it will be difficult. Even if there is no direct description like in " Dunbine, " it would be difficult to have the names of cities such as Shanghai appear in the story. ......
There was also some discussion about the future of the film.
In addition, there were other stories that were revealed after the show started airing, such as
- The character of Braeburn, the lead robot, and the strange distance between them.
- The musical ending with the two main characters singing in the nude.
The musical ending with the two main characters singing while naked on top of each other.
Some geeks in China have commented on these points.
In China, nudity has been strictly enforced since the days of TV broadcasting, and even in the current online distribution, mosaic is used for ordinary male bathing scenes in Japanese anime. I don't know how much of a problem this will be, but I feel that the risk is high when considering the emphasis in the production.
As for the handling of gay material, it is also quite difficult in China today. Neither the staging of the ending nor Braeburn's remarks are safe. However, if it becomes popular and attracts attention, the number of viewers other than those who can enjoy it as a source of laughter will increase, and there is a risk that the content will be subject to criticism, reporting, or restrictions for being inappropriate or having strange values. There is also the risk of being the target of criticism, reporting, or restrictions due to inappropriate or value-oriented content.
The risk is that the content may be criticized, reported, or regulated for being inappropriate or having strange values," he said.
There are many elements of "Burn Braeburn" that could become a topic of conversation in China today, and some people are thinking, "Even if it is difficult to completely remove and correct the content, it may be possible to do so by modifying parts of it.
However, considering the risk of becoming popular and attracting attention in China today, he said, "I think it would be better not to do it.
"I think it would be better not to do it.
In China today, the popularity and attention of a product can lead to a change in the way it is viewed by the public.
In China today, it is inevitable that the number of viewers other than those who "enjoy works as a source of laughter" will increase as they become popular and attract attention, and that criticism and reporting of inappropriate laughter will occur. In the case of new Japanese animations, "Burn Brave Barnburner" in 2021 was the subject of a firestorm that spread rapidly due to reports and other factors, resulting in protests against the distribution platform bilibili and its sponsors, and other incidents that wreaked havoc just before Chinese New Year.
Therefore, with regard to works such as "Burn Braeburn," it seems that the "risk of becoming popular" is viewed as too high in China today. It is difficult to handle the introduction of a story in a cut-out video or short movie, but distributing the story on a commercial level is risky and could become a problem that can't be joked about.
China is a region with a deep understanding of robot animation, which is relatively rare outside of Japan, and " Gundam Seed " was once among the basic works for people who watch anime, not just otaku, depending on the generation, and before that, " Absolute Invincible Raijin-O " aired on Chinese domestic TV and " Choumajin Hero Den Wataru " and " Mage King Granzort " have become popular. Going further back in time, "Robotech," an American reimagining of works such as " The Super Dimension Fortress Macross," has become very popular.
In addition to this, in recent years, through games such as "Super Robot Wars," knowledge of robot anime works and classic stories have continued to be updated, and many otaku are able to understand the promised stories of robot anime and their parodies that appear in the work of "Burn Braeburn.
That's why I wanted to see the reaction from a wide area of China regarding "Burn Braeburn" in terms of the Chinese otaku situation, but it's sad to say that I don't think we can expect much given the current situation.
I went to school in China for more than a decade starting in the 90s and encountered Chinese people who "love Japanese anime, manga and otaku culture". Since then, I have been running a blog that provides information about Japanese otaku content and otaku culture, which has spread in China before I knew it.
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