SOOTANG HOBBY AKIHABARA" exclusively sells figures and toys from overseas manufacturers! Report on "SOOTANG HOBBY AKIHABARA" where unique hobbies are all lined up!

Since its establishment in Beijing in 2006, SOOTANG HOBBY established its Japanese subsidiary in 2014. The company imports, sells, and wholesales figures, toys, and other hobby products from China and other countries. While the company's main sales channel has been its e-commerce site, it will open its first physical store, "SOOTANG HOBBY OMOTESANDO," in Omotesando, Tokyo, in 2022. SOOTANG HOBBY AKIHABARA" will be the second store opened in full swing.

The Akiba Research Institute editorial staff visited "SOOTANG HOBBY AKIHABARA" this time. We visited SOOTANG HOBBY AKIHABARA, which handles a large number of foreign items.

SOOTANG HOBBY AKIHABARA" is located on the second floor of the recently completed Tanaka Kosan Building. You may have guessed that it is located next to Mr. Donut.

This is the entrance to the building. The elevator takes you to the store floor.

Upon entering the store, one is greeted by a clean interior and neatly displayed boxes! It looks just like a showroom. The manager, Mr. Sakurada, says, "The appeal of this store is that you can enjoy a relaxed shopping experience in a calm atmosphere.

As mentioned earlier, one of SOOTANG HOBBY's strengths is that it handles many products from overseas manufacturers, mainly from China. Of course, "SOOTANG HOBBY AKIHABARA" is no exception, offering many products that are hard to find in Japan.

Soap Studio

Expect to see more "SHO-CHAN" related products from Hong Kong-based manufacturer Soap Studio in the lineup in the future, as they have been attracting a lot of attention.

There are also products commemorating the opening of "SOOTANG HOBBY AKIHABARA! This is something fans will want to get!

Toys of Disney characters and blind boxes of "Tom and Jerry" are also available.

Items before they go on sale are also displayed ahead of time. You can check out the new products at "SOOTANG HOBBY AKIHABARA" before they go on sale.

WU STYLE

WU-STYLE, a figure brand created for those who love games and cats, is also sold exclusively by SOOTANG HOBBY!

This is a popular character from the popular game "Assassin's Creed" turned into a cat.

No matter how cool they look, they can't hide their feline nature! The black Ezio figure is already sold out, but there is still a chance to get the red Unity Arno figure! Don't miss out on this first-come, first-served item!

JOYTOY

JOYTOY", which sells high-detail action figures, will also be on sale.

Happi Class

SOUTHAN HOBBY is the exclusive distributor in Japan for Happi Class products, such as BURGER KUN and other characters with an American feel.

Sexy figures and robot items are also available!

Akiba's typical bishojo figures and robot items are also available.

The store also has a large selection of popular Transformers and robot figures.

A wide selection of products from Chinese manufacturer Monmodel, known for its high-quality "Evangelion" plastic kits.

Chinese robot toy brand MOSHOW TOYS products are also available. They are too cool. ......

Including bishojo figures, the store also has a full lineup of domestic manufacturers.

In addition, there is a large selection of blind boxes made by Chinese manufacturers. The figures are cute and different from those made in Japan.

Distribution Studio

Another selling point of "SOOTANG HOBBY AKIHABARA" is that it also has a space for distribution.

It is also possible to directly promote items on display in the store by broadcasting from inside the store. In the future, they plan to rent out the space to corporations.

Here is a portrait of representative Xingichi displayed in the store. He is a handsome man!

SOOTANG HOBBY AKIHABARA" may become a new landmark of Akihabara, where you can encounter foreign products that are hard to find in other hobby stores! We hope you will visit the store and enjoy your encounter with unknown hobbies.

Store Information

Store name： SOOTANG HOBBY AKIHABARA

Address： Tanaka Kosan Bldg. 2F, 3-13-9 Sotokanda, Chiyoda-ku, Tokyo 101-0021

Business hours: 12:00 - 20:00 weekdays, 11:00 - 20:00 weekends and holidays

Closed: Open year-round (except for year-end and New Year holidays)