Collaboration with "Sword Art Online" again! The Last Electric Town Festival in Akihabara" starts tomorrow, March 21!

The "Heisei no Owari no Akihabara Denkigai Matsuri (Last Electric Town Festival in Akihabara)" will be held from tomorrow, March 21, 2019 (Thursday, national holiday). The festival will be held until April 30, 2019 (Tuesday, national holiday).

This year's "Akihabara Electric Town Festival," titled "The Last of the Heisei Era," will once again feature a collaboration with "Sword Art Online" following the "2018 Winter Akihabara Electric Town Festival" last November!

A special present campaign will be held at participating stores, where shoppers will receive items featuring newly drawn illustrations of Kirito, Asuna, Eugio, and Alice. Details of the campaign are as follows.

The Last Electric Town Festival in Akihabara Campaign Outline》
・Period: March 21, 2019 (Thursday, national holiday) - April 30, 2019 (Tuesday, national holiday)

100 winners will receive a 10,000 yen shopping coupon or 3 winners will receive a "Sword Art Online Arsification collaboration acrylic panel" autographed by the cast members.
Spend 2,000 yen or more at participating stores for a chance to enter. 100 winners will be selected by drawing for a "10,000 yen shopping coupon" or 3 winners will be selected by drawing for a "Sword Art Online Arisゼーション Collaboration Acrylic Panel" autographed by the cast members.
During the period, an entry postcard will be given to customers who purchase 2,000 yen or more at participating stores (in-store).
Please fill out the necessary information on the postcard and send it to the store or send it by mail.
When applying, please select either the shopping coupon course or the collaboration acrylic panel course.
Please choose either the shopping coupon course or the collaboration acrylic panel course when submitting your entry.

(2) "Sword Art Online Arisゼーション x Akibear collaboration underlay (A4 size)" will be given away on a first-come, first-served basis.
Customers who spend 2,000 yen or more at the participating stores will receive an A4-size collaboration underlay (A4 size), newly drawn by "SWORD ART ONLINE ARISATION x AKIBEA", on the spot on a first-come, first-served basis.
The offer will end as soon as all the items are gone at each store.

(3) "SWORD ART ONLINE ARISATION" collaboration postcards will be given away.
The first batch (10 kinds) will be available from March 21 (Thu) to April 5 (Fri).
Second series (10 kinds): April 6 (Sat) - April 30 (Tue)
Sword Art Online Arsification" collaboration postcards will be given away on a first-come, first-served basis to customers who make purchases of 500 yen or more at stores (8 companies) where the postcards will be given away.
Total of 20 types of postcards; you can't choose your favorite design.
The offer will end as soon as all the cards are sold out at each store.

4) A retweet campaign will be held to give away 10 Chuo Dori flags!
One of them will win a flag signed by a cast member.

＜Application Guidelines
During the period from March 21 (Thursday, national holiday) to April 30 (Tuesday, national holiday),
(1) Follow the account of Akihabara Electric Town Promotion Association (@akiba_denkigai)
(2) Retweet tweets from the above account from March 21 (Thursday, national holiday).
Ten winners will be selected by drawing from among the applicants who participate in the above-mentioned application conditions.

What is "SWORD ART ONLINE"?
Based on the novel by Reki Kawahara, which won the 15th Dengeki Novel Award (Grand Prize), "Sword Art Online" is a TV anime that depicts the activities of the main character Kirito in the mysterious next-generation online game "Sword Art Online". Online -Ordinal Scale-" was a blockbuster hit, grossing over 4.3 billion yen at the box office worldwide. The latest in the series, "SWORD ART ONLINE ARIZATION" is currently airing on TOKYO MX, Tochigi TV, Gunma TV, BS11, MBS, TV Aichi, and Abema TV.