Nana Mizuki assumed the role of "Ehime San San Monogatari" cheering squad leader! She appealed the charms of Ehime Prefecture at the production presentation!

Voice actress/artist Nana Mizuki appeared at the "Ehime San San Monogatari Production Presentation," an event to promote the Toyo Toei area, and promoted the Toyo Toei area of Ehime Prefecture with a talk full of local love.

Voice actress and artist Nana Mizuki appeared at the "Ehime San San Monogatari Production Announcement" on Monday, April 15, promoting the charms of Ehime Prefecture with episodes from Niihama City, where she was born and raised. The official report has arrived and is as follows.

Official Report】 ※Titles omitted

The Executive Committee for Toyo Higashi-area Promotion Events, consisting of Ehime Prefecture, Niihama City, Saijo City, and Shikokuchuo City, and related organizations, will hold the first regional promotion event "Ehime Sansan Monogatari" from April 20 to November 24, 2019, in order to promote continuous development of the region as a whole. The "Ehime-san-san Story" will be held for the first time from April 20 to November 24, 2019.

Under the catchphrase "Explore the Three Cities and Find Sparkling Things to Do," "Ehimesansanmonogatari" will combine the region's assets, including Japan's most technologically advanced manufacturing industry and attractive mountains in the region, such as Ishizuchi, the highest mountain in western Japan, with art and activities. Ishizuchi, the highest mountain in western Japan, and other attractive mountains in the region, the Executive Committee held a "Production Presentation of Ehime-san-san Story" on Monday, April 15.

At the presentation, Ehime Governor Tokihiro Nakamura (Chairman of the Toyo Toei Area Promotion Event Executive Committee) took the stage and explained the characteristics of the area. Then, Mr. Yuji Sawada, the general producer of the project, gave an overall overview of the project. Artists and athletes also gave detailed explanations of their programs. Then, Nana Mizuki, a voice actress and artist from Niihama City, Ehime Prefecture, and Iyo Tourism Ambassador, appeared in a pure white one-piece dress inspired by pearls, a specialty of Ehime Prefecture. She showed a precious photo of her childhood and talked about her childhood memories. Nana Mizuki was also appointed as "Ehime San San Monogatari" Cheering Squad Leader, and after being presented with a business card, she took the "Ehime San San San Monogatari" local quiz as her first task as a cheering squad leader.

In the end, Nana Mizuki and all the performers appealed to the audience, "We hope that Ehime-san-san-monogatari will help promote the attractiveness of the eastern Toyo region and encourage more people to visit Ehime Prefecture! We hope that many more people will visit Ehime Prefecture!

Background of "Ehime San-San Story" as told by Governor Nakamura

Governor Nakamura introduced the characteristics of the eastern Toyo region and the origin of the name "Ehime San San Monogatari," and announced that he would discover new attractions of the region through the programs of "Ehime San San San Monogatari," which will be held from this weekend, and introduce them to the rest of Japan. We would like to utilize the industries developed in each city in the eastern Toyo region to make people in the region aware of Ehime's charms, and we would also like people across Japan to learn about Ehime's advantages and visit the prefecture. We also hope that people throughout Japan will learn about Ehime's advantages and visit the prefecture as many times as possible.


Mr. Yuji Sawada, General Producer, introduced the overall outline of "Ehime San San Monogatari" (Ehime San San Story).

Yuji Sawada, general producer of "Ehime San San Monogatari," took the stage and explained the contents of the "Ehime San San San Monogatari" program. In this project, the charms of "industry" and "nature" that characterize the "three capitals" of eastern Toyo (Niihama, Saijo, and Shikokuchuo) will be brought out in a new form through collaboration with artists. We have prepared a number of projects that allow visitors to experience the charms of the Eastern Toyo region of Ehime Prefecture, such as art production using factory machinery and activities that bring visitors into contact with Ehime's natural environment. The project is a great opportunity to experience the charms of the Toyo region of Ehime Prefecture," he said.

Kanji Ishimaru introduced the charms of the Eastern Toyo region in a VTR!

Actor/artist Kanji Ishimaru Kanji, a native of Niihama City and the star of Ehime Sansan Monogatari Episode 5 "Akane Monogatari," made a VTR appearance. He announced the first "Music Festival in the Sky" concert to be held against the spectacular backdrop of Machu Picchu in the East, and introduced the attractiveness of the Dongpyeong area, which has become increasingly popular as a tourist spot in recent years. Tohei is located at an altitude of 750 meters above sea level, overlooking the town of Niihama and the Seto Inland Sea in the distance. A huge brick mining facility has remained as a historical heritage site for 100 years. I would like to enjoy an open-air concert with everyone while feeling such history and nature. I would like to enjoy the open-air concert with everyone while feeling the history and nature of the area.

Nana Mizuki's love for Niihama City, Ehime Prefecture, was on full display in her talk!

Then, Nana Mizuki, a native of Niihama City, Ehime Prefecture, appeared on stage in a fresh and spring-like manner. She talked about the episode when she filmed a promotional video in the Tohei area of Niihama City, known as "Machu Picchu in the East," which appears in the Akane Monogatari of "Ehime San San Monogatari. He said, "Ehime is a place where you can go back to your roots. Whenever I hit a wall, going back to my hometown brings me back to my childhood when I loved singing. Many people call out to me and cheer me on, so it is a place where I can feel a lot of love. I can feel a lot of love here," she said. During the event, Nana Mizuki introduced episodes from Niihama City, where she was born and raised, along with photos from her childhood. When I was a little girl, I was shy and didn't like to be photographed, but it was said that I changed when I held the microphone. I was shy and didn't like to be on camera, but people said I changed when I held the microphone.

He was appointed as the leader of the "Ehime-san-san Monogatari" cheering squad!

Next, a ceremony was held on stage to inaugurate Nana Mizuki as "Ehime-san-san Monogatari" Cheering Squad Leader. Nana Mizuki was presented with a giant business card as "Ehime San San Monogatari" Cheering Squad Leader. I have participated in many events in Ehime Prefecture, and I am very happy that an event highlighting the eastern Toyo region is finally being held! I am very happy that this event is finally being held to highlight the eastern Toyo region! He then took on the "Ehime San San Monogatari" local quiz as his first task as a "Ehime San San Monogatari" cheering squad leader. He answered all the questions correctly and got off to a good start as a cheerleader. I hope to visit "Ehime San San Monogatari" during this period, as it is full of attractions of the eastern Toyo region! I hope many people will visit during this major holiday weekend! I hope many people will visit during this major holiday weekend!

Event Information】
■ "Ehime San San Story
Sponsor ：Executive Committee for Toyo-Tobu Area Promotion Event
Location: Niihama City, Saijo City, Shikokuchuo City, etc.
Period: April 20 (Sat) - November 24 (Sun), 2019

The "Ehime-san-san Story" consists of six stories about six core programs. Three of them are themed on assets common to the host area, and three of them are themed on assets in each of the three cities.

Episode 1: Story of Monozukuri (manufacturing)

Month: May
Location ：East Toyo area
Content ：Factory Oshibai/Artists in Factory/Open Factory

Episode 2 Children's Story

Holding month : July
Venue : Niihama City
Content : Children's Town：Small San-San Metropolis

Episode 3 Story of Water

Holding month : August
Venue : Saijo city
Content : "City of Floating Water" Art Project/Uchinuki Ice Project

Episode 4 Story of the Mountain

Holding Month : April - November
Venue : Eastern part of Toyo City
Content : Ishizuchi Mountain Range Photo Contest / Hajimetetozan / Festival of Mountains and Lakes / Akagane Nakahori Challenge & Guided Walk, etc.

Episode 5: Akagane Story

Month：October
Venue : Niihama City
Program Description :Music festival in the sky

Episode 6 Story of Paper

Holding month : November
Venue : Shikokuchuo-city, Japan
Program : Performance "Paper Circus"/Installation

About the Eastern Area of Toyo, Ehime Prefecture

The Toyo Higashi-area, consisting of Niihama City, Saijo City, and Shikokuchuo City, is located in the eastern part of Ehime Prefecture, and is home to Ishizuchi, the highest mountain in western Japan, as well as the Akaishi Mountains and Akaoshi Mountains. The region is also home to a "culture and climate" nurtured by history, as well as wonderful assets such as "people" who are proud to be born and live here.