Gundam vs. Hello Kitty Project" and "Lovelace" collaborate! T-shirts, hoodies, etc. on sale from 11/22!

Loveless, a select store operated by Sanyo Shokai, will collaborate with "Gundam vs. Hello Kitty Project" and start selling T-shirts and hoodies from November 22, 2019 (Friday). Sales will take place at "Loveless" and "Guild Prime" stores nationwide, the online store "Loveless Official Site," etc.

The "Gundam vs. Hello Kitty Project" started in March 2019 and is a project in which "Mobile Suit Gundam," which celebrates its 40th anniversary in 2019, and "Hello Kitty," which celebrates its 45th anniversary, will face off in various ways.


The products to be released in collaboration with "Loveless" and the "Gundam vs. Hello Kitty Project" are four items: a T-shirt, a parka, a tote bag, and a cap.

The men's items feature Amuro Ray, Char Aznable, Gundam, Zaku, and Halo from "Mobile Suit Gundam," while the women's items are printed with cuts of Amuro Ray and Char Aznable reproduced by "Hello Kitty" in the original scenes of the series.

⇒Gundam vs. Hello Kitty" is a dream come true! Your support will decide the winner! The first confrontation project!

Men's (Gundam)


Men's (Gundam) T-shirt
Material: 100% cotton
Price: 9,000 yen (tax not included)
Color: white, black
Size: M, L



Men's (Gundam) Hoodie
Material: 100% cotton
Price: 18,000 yen (tax not included)
Color: white, black
Size: M, L



Men's (Gundam) cap
Material: 100% cotton
Price: 5,000 yen (tax not included)
Color: white, black
Size: X (free size)



Men's (Gundam) tote bag
Material: 100% cotton
Price: 5,000 yen (tax not included)
Color: beige
Size: X (one size fits all)



Women's (Hello Kitty)

Women's (Hello Kitty) T-shirt
Material: 100% cotton
Price: 9,000 yen (tax not included)
Color: white, black
Size: S, M



Women's (Hello Kitty) Hoodie
Material: 100% cotton
Price: 18,000 yen (tax not included)
Color: white, black
Size: S, M



Women's (Hello Kitty) cap
Material: 100% cotton
Price: 5,000 yen (tax not included)
Color: white, black
Size: X (one size fits all)



Women's (Hello Kitty) tote bag
Material: 100% cotton
Price: 5,000 yen (tax not included)
Color: beige
Size: X (one size fits all)



Product Overview
■"Lovelace" x "Gundam vs. Hello Kitty
・Sale start date: November 22 (Fri.), 2019
 *Sales will start on November 22 (Fri.), 2019 at "Shibuya Parco", which will have its grand opening on November 22 (Fri.), 2019, at a pre-event.
・Price:
 T-shirt: ......9,000 yen (excluding tax)
 Hoodies: ......18,000 yen (tax not included)
 Caps: ......5,000 yen (tax not included)
 Tote bags: ......5,000 yen (tax not included)
Stores handling the brand:
 Available at: 13 Loveless and Guild Prime stores nationwide
  Lovelace official website
  Sanyo I Store


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