Price.com GG Shibuya Mobile esports cafe&bar, a hub of e-sports culture, opens in the new Shibuya PARCO!

The new Shibuya "PARCO" will have its grand re-opening on November 22, 2019 (Friday). On its 6th floor, a new cafe & bar will open as a base for e-sports culture. As the name suggests, this e-sports-themed cafe and bar is supported by Akiba Research Institute's sister site, "Price.com," which is also a purchasing support site. Before the official opening on November 22, a reception party was held on the evening of November 20 with related parties. Here is an early look at the event.

Price.com GG Shibuya Mobile esports cafe & bar is located on the 6th floor of Shibuya PARCO, In fact, in addition to "GG Shibuya," the 6th floor area of Shibuya PARCO is home to many stores related to games and anime, such as the Nintendo Shop, Pokemon Center, Jump Shop, and Capcom Store. Shibuya PARCO describes this floor as a "digital x subculture zone that concentrates top contents of games, characters, manga, and esports for the digital generation around the world" (original text in Japanese), and has positioned it as a place to disseminate subcultures such as games and manga that have been driving Japanese culture in recent years. It is positioned as a place to disseminate subcultures such as games and manga, which have been driving Japanese culture in recent years. The "GG Shibuya" opened in this context is a highly anticipated location that will serve as a base for the dissemination of e-sports culture from Shibuya.

Seiichiro Kakehi, CEO of eSports Communications LLC, the company behind "GG Shibuya," opened the reception by saying, "I never thought that a small company like us could open such a cafe. However, PARCO approached us with the need for an e-sports center, and we were able to open this café," he said.

GG Shibuya is equipped with numerous monitors for public viewing of various e-sports tournaments, several Wi-Fi access points for full support of mobile communications, and tables equipped with power outlets, LAN ports, and USB ports for LAN parties. The restaurant is also equipped with power outlets, LAN ports, and USB ports, making it possible to hold LAN parties and other small game tournaments. In addition, the cafe is equipped with filming and broadcasting facilities for streaming events from this location, making it possible to hold private events related to e-sports. Of course, it also has a café and bar function for eating and drinking, and will be open late at night until 27:00 during events to accommodate public viewing of e-sports tournaments held in other countries. This is the first facility of its kind in Japan, and is expected to be used for various purposes in the Japanese e-sports scene in the future.

At the reception party, Yabe Yosuke was the MC, and his assistants, Marina Shimizu and Midori Ichinose (Mirukinu), enlivened the event. The venue was also enlivened by the surprise appearance of techno artist Ken Ishii, who provided the theme song for "GG Shibuya. The toast was given by voice actor Ryo Horikawa, known for his role as Vegeta in the "Dragon Ball Z" series. Yuka Kuramochi and Yuzuno Mizusawa participated in a demo play of "FORTNITE," with Tompi? The event was filled with a lot of excitement, attracting the attention of not only the guests who visited the venue, but also the many customers who visited Shibuya PARCO.

GG Shibuya will officially open on Friday, November 22, 2019. If you are in the neighborhood, please be sure to stop by.

<Outline of the store
Name: Price.com GG Shibuya Mobile esports cafe&bar
Business hours: 10:00 - 23:30
(*Open from 10:00 to 5:00 during events (irregular))
Address: Shibuya PARCO 6F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Official website：#