Price.com GG Shibuya Mobile esports cafe&bar, a hub of e-sports culture, opens in the new Shibuya PARCO!

The new Shibuya "PARCO" will have its grand re-opening on November 22, 2019 (Friday). On its 6th floor, a new cafe & bar will open as a base for e-sports culture. As the name suggests, this e-sports-themed cafe and bar is supported by Akiba Research Institute's sister site, "Price.com," which is also a purchasing support site. Before the official opening on November 22, a reception party was held on the evening of November 20 with related parties. Here is an early look at the event.

Price.com GG Shibuya Mobile esports cafe & bar is located on the 6th floor of Shibuya PARCO, In fact, in addition to "GG Shibuya," the 6th floor area of Shibuya PARCO is home to many stores related to games and anime, such as the Nintendo Shop, Pokemon Center, Jump Shop, and Capcom Store. Shibuya PARCO describes this floor as a "digital x subculture zone that concentrates top contents of games, characters, manga, and esports for the digital generation around the world" (original text in Japanese), and has positioned it as a place to disseminate subcultures such as games and manga that have been driving Japanese culture in recent years. It is positioned as a place to disseminate subcultures such as games and manga, which have been driving Japanese culture in recent years. The "GG Shibuya" opened in this context is a highly anticipated location that will serve as a base for the dissemination of e-sports culture from Shibuya.

The reception event was conducted by MC YABE Kyosuke (left) and his assistants, SHIMIZU Marana (center) and ICHINOSE Midori (right).

Mr. Seiichiro Kakehi, President of eSports Communications, LLC, made a speech. Mr. Kakehi said that it had been his long-cherished dream to create a full-scale facility for public live viewing of international e-sports games.

Seiichiro Kakehi, CEO of eSports Communications LLC, the company behind "GG Shibuya," opened the reception by saying, "I never thought that a small company like us could open such a cafe. However, PARCO approached us with the need for an e-sports center, and we were able to open this café," he said.

The front of the building is equipped with a huge 200-inch monitor, ideal for public viewing of e-sports events!

Full-scale filming and distribution facilities are also available, so that events can be broadcast from here.

Counter seats are equipped with power supply, LAN port, and USB port.

GG Shibuya is equipped with numerous monitors for public viewing of various e-sports tournaments, several Wi-Fi access points for full support of mobile communications, and tables equipped with power outlets, LAN ports, and USB ports for LAN parties. The restaurant is also equipped with power outlets, LAN ports, and USB ports, making it possible to hold LAN parties and other small game tournaments. In addition, the cafe is equipped with filming and broadcasting facilities for streaming events from this location, making it possible to hold private events related to e-sports. Of course, it also has a café and bar function for eating and drinking, and will be open late at night until 27:00 during events to accommodate public viewing of e-sports tournaments held in other countries. This is the first facility of its kind in Japan, and is expected to be used for various purposes in the Japanese e-sports scene in the future.

Food and drinks are also authentic! A full-time patissier is also on staff!

Lunch menu. All of the café food menu looks quite delicious!

At the reception party, Yabe Yosuke was the MC, and his assistants, Marina Shimizu and Midori Ichinose (Mirukinu), enlivened the event. The venue was also enlivened by the surprise appearance of techno artist Ken Ishii, who provided the theme song for "GG Shibuya. The toast was given by voice actor Ryo Horikawa, known for his role as Vegeta in the "Dragon Ball Z" series. Yuka Kuramochi and Yuzuno Mizusawa participated in a demo play of "FORTNITE," with Tompi? The event was filled with a lot of excitement, attracting the attention of not only the guests who visited the venue, but also the many customers who visited Shibuya PARCO.

Mari Yaguchi appeared in a video letter. She welcomed the opening of "GG Shibuya.

After the video of the theme song of "GG Shibuya" was shown, Ken Ishii, the techno artist who provided the music, made a surprise appearance!

The voice actor Ryo Horikawa also joined the party and gave a toast to the opening!

Yuka Kuramochi (left) and Yuzuno Mizusawa (center), who played a demo of "FORTNITE," and Tompi? (right).

Demo play of "FORTNITE. Kuramochi-san and Mizusawa-san playing hard.

In the end, they scored a brilliant kill shot, finishing a whopping 4th out of 100 players!

At the end of the event, the concept of the event was "breaking out of the shell (of the times)," and the event ended with an "egg-opening" instead of a "kagamibiraki" (opening of the mirror). Afterwards, the event was closed with all the speakers chanting "GG!

GG Shibuya will officially open on Friday, November 22, 2019. If you are in the neighborhood, please be sure to stop by.

<Outline of the store
Name: Price.com GG Shibuya Mobile esports cafe&bar
Business hours: 10:00 - 23:30
(*Open from 10:00 to 5:00 during events (irregular))
Address: Shibuya PARCO 6F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Official website：#