Limited "Mobile Suit Gundam" package "Sante FX" goes on sale today, Tuesday, December 3! A special collaboration web movie is also released!

Today, December 3, 2019 (Tuesday), Santen Pharmaceutical's Sante FX Neo and Sante FX V Plus eye drops for general use and the nationally popular anime "Mobile Suit Gundam," which celebrates its 40th anniversary this year, began selling products planned in collaboration.

Since its launch in 1991, the "SANTE FX series" has sold a cumulative total of more than 190 million units as eye drops for treating tired and bloodshot eyes and giving a refreshing feeling to the eyes.

Now, two products, "Sante FX Neo Gundam Model" and "Sante FX V Plus Char Exclusive Zaku Model," will be available in limited quantities starting today, December 3 (Tuesday). The limited-edition models feature "Mobile Suit Gundam" specifications on the packaging and bottles, and are decorated with dynamic illustrations and their respective body colors.

The purpose of this collaborative project is to support modern people working in the rapidly changing values of productivity, diversity, and work style reform in the new era of 2025. The product was realized because the characters and story of "Mobile Suit Gundam," which depicts a story of people fighting and growing up to fight for their own righteousness and principles in the changing times, matched with Sante FX.

With the copy "Newtype" awakening its potential," both Sante FX Neo and Sante FX V Plus are now available in limited-edition "Mobile Suit Gundam" packaging and bottles for people who challenge new battles every day.

To commemorate the collaboration, a web video featuring Amuro (CV: Toru Furuya) and Char (CV: Shuichi Ikeda), two of the most popular characters in the "Mobile Suit Gundam" series, is available for viewing from today.

The reason why Char, the "Red Comet," suddenly approaches Amuro is because he has submitted a proposal to ......!
I haven't even finished a single page yet! Amuro is determined to stay up all night, but Char unravels the situation. Char unleashed the "Sante FX Neo Gundam Model". Once Amuro put the eye drops in his eyes, he was able to see the ......?
The unexpected exchange between Amuro and Char, mortal rivals, is exhilarating, with the original's charms intact, as they both put Sante FX Neo, which is effective for tired eyes, into their eyes!　The film is sure to be a hit with anyone who uses their eyes too much today, so be sure to check it out.

Mobile Suit Gundam" Special Collaboration Web Movie

The web video is a parody of famous scenes from "Mobile Suit Gundam," which have been replaced with a variety of business scenes!
There are a total of 34 parody visuals of famous lines, ranging from those that working people can relate to to those that make you chuckle.

The parody visuals will be randomly displayed on various campaign banners and on the official Twitter account of Sante FX from today, December 3 (Tuesday), so please enjoy them.

Campaign Information

Twitter Campaign "#Newtype de Ikou" (Let's go with #Newtype)

The "#NewType" Twitter campaign, which encourages working people to survive in the modern world with their concentration and sharpness like a "new type," has been running since today, December 3 (Tue.). ＜Newtype" refers to a new type of human being who possesses superhuman intuition and insight as depicted in the "Gundam" series. This campaign, aimed at such modern working people, will be held from December 3 (Tue.) to December 10 (Tue.) for the first phase and from December 10 (Tue.) to December 16 (Mon.) for the second phase.

During the period, if you follow the official Twitter account of Sante FX (@santeFX_tw) and RT the target tweet, a "special movie" (reply reply reply) will arrive from the official account. If the Gundam that Amuro rides in the movie goes into action, it will be an "Atari" (if it does not go into action, it will be a "Hazare"), and the winner will receive a luxury product. In addition, those who do not win will also have a chance to win a special QUO card for 100 people in a drawing.

<Outline of the presents
First prize: "Char's exclusive eye pillow
Total 30 winners
Period: December 3 (Tue.) - December 10 (Tue.)

Second prize: "Solar Mobile Charger
30 persons
Period: December 10 (Tue) - December 16 (Mon)

*The images are for reference only. Specifications are subject to change.

<Please note

To participate in this campaign, you must follow the official SanteFX Twitter account (@santeFX_tw) and RT the "Let's go with #Newtype" campaign post by the official account.
The winners will receive a video showing the result of the drawing by reply reply. Winners will be notified by direct mail from the official account (@santeFX_tw). Please do not unfollow us. (Winners of the special QUO card will be notified individually by the end of January from the official account.)
Please refer to the following special site for the detailed campaign outline, application procedure, eligibility requirements, etc.

Sante FX official Twitter account: ##
Sante FX x Mobile Suit Gundam" special site : #

Twitter campaign for "#Newtype Dekou de Ikou Diagnosis

From December 17 (Tue.), the "#Newtype de Ikou Diagnosis" Twitter campaign will be held to diagnose which of the unique characters in "Mobile Suit Gundam," such as Amuro, Char, and Bright, you resemble in your working style.

In this campaign, during the period from December 17 (Tue.) to February 29 (Sat.), follow the official Twitter account of SanteFX (@santeFX_tw) and RT the target tweets, and the character with the most "similar working style" will be diagnosed based on your past tweets. You will receive a message (reply reply) with a visual of the character. In addition, five winners will be selected in a drawing from among those who RT and receive a " Gundam x OWNDAYS Gundam head case " as a present.

＜Outline of the present

Gundam head case" ▲ "Gundam x OWNDAYS Gundam head case
Total 5 winners

<Caution
To participate in this campaign, you must follow the official SanteFX Twitter account (@santeFX_tw) and RT the "#Gundam Working Method Diagnosis" campaign post by the official account.
Winners will be notified by direct mail from the official account (@santeFX_tw). Please do not unfollow us.
Please refer to the following special website for the detailed campaign outline, application procedure, eligibility requirements, etc.
Official Twitter account of Sante FX: ##
Sante FX x Mobile Suit Gundam" special site : #

About "GUNDAM x OWNDAYS Gundam Head Case
GUNDAM×OWNDAYS special page : #

Product information
Sante FX Neo Gundam model

Release date: December 3
Drug Classification: Class 2 Drug
Volume: 12ml
Ingredients: Neostigmine methyl sulfate (0.005%), taurine (1.0%), potassium L-aspartate (1.0%), tetrahydrozoline hydrochloride (0.05%), chlorpheniramine maleate (0.03%), epsilon-aminocaproic acid (1.0%)
Additives: chlorobutanol, benzalkonium chloride, boric acid, d-borneol, dl-camphor, l-menthol, pH adjuster
Indications: Eye fatigue, conjunctival redness, itchy eyes, prevention of eye diseases (after swimming, when dust or sweat gets into eyes, etc.), eye irritation caused by ultraviolet rays or other rays (snow eyes, etc.), blurred vision (when there is a lot of eye mist), blepharitis (eyelid sores), discomfort when wearing hard contact lenses
Dosage and administration: 2 to 3 drops per time, 5 to 6 times a day
Color: clear and colorless
Price: 880 yen (excluding tax)

Sante FX V Plus Char exclusive Zaku model

Launch date: December 3
Drug Classification: Class 2 Drug
Volume: 12mL
Ingredients: Vitamin B6 (pyridoxine hydrochloride) (0.1%), taurine (1.0%), potassium L-aspartate (1.0%), neostigmine methyl sulfate (0.005%), tetrahydrozoline hydrochloride (0.05%), chlorpheniramine maleate (0.03%), epsilon- Aminocaproic acid (1.0%)
Additives: chlorobutanol, dextran, hydroxyethylcellulose, hypromellose, benzalkonium chloride solution, boric acid, d-camphor, d-borneol, l-menthol, pH adjuster
Indications: Eye fatigue, conjunctival redness, itchy eyes, prevention of eye diseases (after swimming, when dust or sweat gets into eyes, etc.), eye irritation caused by ultraviolet rays or other rays (snow eyes, etc.), blurred vision (when there is a lot of eye discharge), blepharitis (eyelid sores), discomfort when wearing hard contact lenses
Dosage and administration: 2 to 3 drops per time, 5 to 6 times a day
Color: Clear and colorless
Price:: 880 yen (excluding tax)

(C) Sotsu, Sunrise