Hokkaido Shinkansen and Hatsune Miku collaborate! Natsukita 2019 Hokkaido Fair" at NewDays & NewDaysKIOSK from July 2!

The "Natsukita 2019 Hokkaido Fair" will be held at NewDays and NewDaysKIOSK from July 2, 2019 (Tuesday), featuring the character "Hatsune Miku (Snow Miku)" from Hokkaido, as in the previous year.

Hatsune Miku is a "software" developed by Crypton Future Media Inc. that allows anyone to sing a song by entering lyrics and melody. The "Hatsune Miku" movement took off when many creators made music with it and posted their creations on the Internet. Miku Hatsune has also attracted attention as a "character" and is now active in a variety of fields, including the development of goods and live performances as a virtual singer, and her popularity is spreading around the world.

Ithas been decided that the "Natsukita 2019 Hokkaido Fair" will be held at "NewDays" and "NewDaysKIOSK" operated by JR East Retail Net, starting on July 2, 2019 (Tuesday), featuring the character "Hatsune Miku (Snow Miku)" from Hokkaido, as was the case last year.

During the fair, the store will sell products made in collaboration with famous Hokkaido restaurants, original products using Hokkaido ingredients, and local products, and will communicate the charms and delicious tastes of Hokkaido from its storefronts.

This year, with the cooperation of Hokkaido Railway Company, a leaflet distributed in stores will introduce the attractions of sightseeing trains and information on limited express trains, and the "JR Hokkaido Shinkansen H5 Series" will be designed for the poster visuals.

The character "Hatsune Miku (Snow Miku)," a character from Hokkaido, will be used as the PR character for the fair, as was the case last year. The character will liven up the fair through the sale of limited-edition products, video clips, and in-store broadcasts.
In addition, a limited clear file with an original design (illustrated by iXima and Kamogawa) will be given away depending on the amount of the purchase.

In addition, to commemorate the 10th anniversary of the "Hatsune Miku -Project DIVA-" music game series, the store will sell goods featuring the 3DCG model of Hatsune Miku that appears in the game, and will also hold the "NewDays x Hatsune Miku AR Rally" in which a total of 160 people will win limited items featuring Hatsune Miku and local products from Hokkaido. In the AR rally, visitors can collect and enjoy AR data of a total of 39 different Hatsune Miku models, including the Hatsune Miku from the game in question.

Campaign Information

◆"Natsukita 2019 Hokkaido Fair" limited products on sale
~First appearance of civic collaboration products from "175°DENO Tanran-men", Hokkaido's popular Tanran-men restaurant! ~ Examples of products (price)
Examples of products (all prices include tax)

(1) Rice balls in the style of homemade homemade noodles under the supervision of 175°DENO homemade noodles *Sold on July 2, 149 yen
A white sesame seed base with hot and spicy huajiaoyang and bean-jam sauce gives the onigiri a deliciously sweet taste.

(2)175°DENO Tanran-men supervised black sesame Tanran-men style rice ball *Sold on July 2, 149 yen
The flavor of the restaurant is expressed by using an abundance of black sesame and cashew nuts to give it a texture.

(3)175°DENO Tan-an-men supervised hand-rolled shibi-han dan-men style rice ball *Sold on July 2, 146 yen
This is a shibi-hanashi rice ball with the aroma of hwaseng (Chinese pepper) and the spiciness of chili peppers, satisfying even those who love spicy food.

Collaboration rice ball with "175°DENO TANKANMEN

～The "Sapporo Classic" and the limited design can of "Sapporo Black Label" are available only in Hokkaido! In addition, "Black Nikka Highball" makes its first appearance! ～The first "Black Nikka Highball" will also be available for the first time!
The popular "Sapporo Classic" and Sapporo Draft Beer Black Label will be sold in limited edition "Hokkaido Design Can" designed with a train associated with Hokkaido! In addition, the limited edition "Black Nikka Highball Aromatic Night" will make its first appearance at the Hokkaido Fair!

Examples of products (all prices include tax)
Sapporo Draft Beer Black Label Hokkaido Design Can *Sold on July 2, 319 yen
This can is designed exclusively for NewDays and Hokkaido KIOSK with the design of "Hokkaido Shinkansen H5 Series" and "Hokutosei", the trains associated with Hokkaido.

Sapporo Draft Beer Black Label Hokkaido Design Can

◆Hatsune Miku fair limited products are sold at NewDays and Book Express!
During the fair, limited Hatsune Miku products will be sold at some NewDays and Book Express stores.

Sale date: July 2, 2019 (Tuesday) *Some items will go on sale on July 16 (Tuesday).
Sales locations: 51 NewDays stores and 7 Book Express stores
Details of sales locations will be announced on the campaign page.
Campaign page:##

Examples of products (all prices include tax)
(1) 8 kinds of can badges (sold blind) 500 yen
Can badge box (all kinds) 4,000 yen

8 kinds of can badges

(2)Acrylic key chains: 8 kinds (sold blind) 800 yen
Acrylic key chains BOX (all kinds available) 6,400 yen

8 kinds of acrylic key chains

All images are for reference only.
There are many other limited items available at the fair.
Please note that not all items may be available at each store.
Please note that not all products may be available at each store.

◆NewDays x Hatsune Miku limited clear file present campaign
～Customers who make a purchase of 800 yen or more including tax will receive a "NewDays x Hatsune Miku Limited Clear File" on a first-come, first-served basis during the campaign period. ~Customers who purchase cigarettes, newspapers, magazines, books, etc.
*Some items such as cigarettes, newspapers, magazines, books, postal tickets, utility bill collection agency services, Suica recharge, tickets, and service items are not eligible for this campaign.

＜Period
The first phase: July 2, 2019 (Tuesday) - July 15, 2019 (Monday, national holiday)
Second phase: July 16 (Tue) - July 29 (Mon), 2019
The clear file giveaway will end as soon as all of them are gone at each store.


<Place where the campaign will be held
All NewDays and NewDaysKIOSK stores
*Some stores may not carry the item. Please note that some stores may not carry the item.

<Clear file details (2 types in total)
First item: JR Hokkaido x NewDays x Snow Miku collaboration visual A4 clear file
The second type: NewDays x Hatsune Miku collaboration visual A4 clear file

NewDays x Hatsune Miku limited clear file

Limited items of Hatsune Miku and products of Hokkaido will be awarded! NewDays x Hatsune Miku AR Rally" will be held!

During the fair, "NewDays x Hatsune Miku AR Rally" in collaboration with Hatsune Miku will be held. Using the "Stage Meguri" application, you can collect 39 types of Hatsune Miku AR (augmented reality) data at 39 target stores.
A total of 160 winners will be selected by drawing from among those who take photos of the collected AR data and their NewDays/NewDaysKIOSK purchases and post them on Twitter, and will receive limited Hatsune Miku items and Hokkaido products.
Among the 39 different Hatsune Miku items is Hatsune Miku from the "Hatsune Miku -Project DIVA-" music game series, which is celebrating its 10th anniversary. In addition, if you collect AR data from 3 or more locations, you will be able to download Hatsune Miku's special voice.

Period: July 2 (Tuesday) to July 29 (Monday), 2019


<How to enjoy the rally, the application process, and the target stores (39 stores)＞
Information is available on the special website.

<Prizes
Prize A: 10 people will receive a Snow Miku acrylic panel autographed by official illustrator iXima.

Image of AR Rally A Prize

Prize B: Hatsune Miku original postcard set for 100 people
Prize C: Hokkaido products (Yumepirika 2kg) for 50 people
Each of the 39 target stores will have 39 different AR data of Hatsune Miku.
Winners will be announced upon delivery of the products.
Details will be announced on the "NewDays x Hatsune Miku AR Rally" special site.
(Open period: June 20 (Thu.) - July 29 (Mon.), 2012)

<What is the smartphone application "Stage Tour"?
An AR application for exploring the world of anime and stories.
By using the app and the story, you can visit places associated with the story and characters of the anime and "check in" to enjoy bonus voices and take AR photos with the characters at the place you visit.
Stage Meguri" is a registered trademark of Sony Music Solutions Inc.

Follow NewDays official Twitter and retweet to win! 3,000 winners will receive "Yakitokibicha (525ml)"!
From July 2 (Tue.) to July 22 (Mon.), follow NewDays official Twitter account " NewDays (@newdays_jp) " and retweet the campaign announcement tweet to win one of 3,000 "Baked Tokibi-cha (525ml)" by lottery. We will give away "Yakitokibi tea (525ml)" to 3,000 lucky winners.

Yakitosecane tea (525ml)

＜How to apply
(1)Follow NewDays official account "@newdays_jp" on Twitter.
(2)Retweet the tweet "Baked Tokibi-cha (525ml) present! tweet!
(3)Access the URL in the tweet
(4) Drawing of lots!
The winning product exchange ticket can be exchanged at NewDays and NewDaysKIOSK.
Entry period: Tuesday, July 2, 2019 - Monday, July 22, 2019
Merchandise exchange period: July 2 (Tue.) - July 29 (Mon.), 2019

(C) CFM