Canon x Transformers Collaboration! Popular Mirrorless Camera Transforms into Optimus Prime! Canon/TRANSFORMERS Optimus Prime R5" to be released on February 25, 2023 (Saturday)!

On February 25, 2023, TOMY will release Canon/TRANSFORMERS Optimus Prime R5 (MSRP 19,800 yen including tax), a robot toy that transforms from a camera into Optimus Prime, at toy specialty stores, mass retailers, and other toy outlets nationwide, The product will go on sale on February 25, 2023 (Saturday) at toy specialty stores and mass merchandisers nationwide, as well as at online stores and Takara Tomy Mall, the official Takara Tomy shopping site. The "Canon/TRANSFORMERS Decepticon Reflector R5" will also be released simultaneously as a Takara Tomy Mall exclusive product. Reservations for both products began today, August 10, 2022 (Wednesday) at the "Takara Tomy Mall.

Transformers" is based on the concept of "Robots in disguise" = "Robots can transform freely into all kinds of objects around us and lurk in our surroundings.

The "Canon/TRANSFORMERS Optimus Prime R5," which will go on sale this time, is based on the "Mikroman" series of small figures (released in 1974), the original "Transformers," which transformed portable audio players, watches, cameras, and other familiar gadgets into robots. The world of the "Micro Change" series has been realized in the first collaboration with Canon Inc. The design, logo, and button layout of the EOS R5, the world's first* high-performance mirrorless camera that can shoot 8K video and has attracted many people, as well as the lens, which is removable just like an actual camera, have been recreated in every detail to make it look like a real camera. In addition, the camera's body size is 80% of scale.

In 2009, the digital audio player "MP3 player" transformed into a robot "TRANSFORMERS MUSIC LABEL SOUNDWAVE playing audio player," and in 2018, the company collaborated with the shock-resistant wristwatch "G-SHOCK Master Optimus Prime Resonant Mode [G-SHOCK Set]" has been released, and the desire to "release a toy that transforms from a real camera into a robot the next time" has finally taken shape in this product.

The "Canon/TRANSFORMERS Decepticon Reflector R5," which will be sold exclusively at the Takara Tomy Mall, is based on the animated television series "Battle! Super Robot Transformers" (broadcast in 1985), the "Reflector," a character who transforms from a camera into a robot, has been recreated with the mirrorless camera "EOS R5.

The camera is full of playfulness that makes you think, "Could a real camera transform into a robot, too?" This product is packed with a playful spirit that makes you think, "Could a real camera transform into a robot, too?
(*) For interchangeable lens digital cameras released on July 8, 2020. (*) In interchangeable lens digital cameras released on July 8, 2020 (Canon research).

Outline of the Canon/TRANSFORMERS series

Canon/TRANSFORMERS Optimus Prime R5" and "Canon/TRANSFORMERS Decepticon Reflector R5" (TOMY Mall exclusive products), the first collaboration products with Canon, will go on sale on February 25, 2023 (Saturday).

Release Date ： February 25, 2023 (Sat)
Ages : 15 years old and up
Official website ： tf.takaratomy.co.jp/
Copyright ： (C) TOMY
Cooperation : Canon Inc.

Canon/TRANSFORMERS Optimus Prime R5
Reproduction of the design, logo, and even the layout of the buttons
Includes lens shield, matrix and mini EOS R5

<Product Highlights
(1) First collaboration with a camera manufacturer! Canon Inc.'s mirrorless camera "EOS R5" transforms into a robot.
(2) The design, logo, and button layout of the EOS R5, a high-performance mirrorless camera that has attracted many people, as well as the lens, which is removable just like the actual camera, have been reproduced in great detail to make it look like a real camera. The body of the camera is 80% the size of the real camera.
(3) The mirrorless camera "EOS R5" transforms into the popular Transformers character "Optimus Prime. In the "Optimus Prime R5" robot mode, the lens is placed on the chest in a symbolic design, and the arms are red and the legs are blue, in the original colors of Optimus Prime. The head is designed with a camera motif. In addition to the lens shield, a matrix (a symbolic item passed down to the leader) and a mini EOSR5 are included as proof of leadership, and can be held in the hand.

<Product Contents>
Optimus Prime R5/EOS R5 body (1), Optimus Prime R5/RF lens (1), Matrix (1), EOS R5 handheld (1), Lens shield (1), Instruction manual (1)
Product size ： W170mm x H200mm x D105mm (robot mode)
Where to buy : Toy specialty stores, toy sections of department stores and mass merchandisers nationwide, and Internet stores,
Official TOMY shopping site "Takaratomy Mall" takaratomymall.jp, etc.

* "Takaratomy Mall Exclusive "**.
Canon/TRANSFORMERS Decepticon Reflector R5

Includes original camera with lens shield, quantum dial and reflector
Camera that divides into three parts to reproduce the TV animation

<Product Points.
1) 2) is the same as "Canon/TRANSFORMERS Optimus Prime R5".
(3) The TV animation "Battle! The EOS R5 mirrorless camera reproduces the "Reflector," a character that transforms from a camera into a robot that appears in the "Super Robot Life Form Transformers" (broadcast in 1985). In its robot mode "Decepticon Reflector R5" state, the iconic design features a lens section on its chest, with green and gray arms and blue purple legs in the original "Decepticon Reflector" colors. The original camera mode of the Quantum Dial (dimensional movement device) and mini-sized reflector are included and can be held in the hand. The original camera mode of the reflector reproduces the TV animation and is designed to split into three sections.

Suggested retail price: 19,800 yen (tax included)
Product Contents: Decepticon Reflector R5/EOS R5 body (1), Decepticon Reflector R5/RF lens (1), Quantum dial (1), Reflector original camera mode (1), Lens shield (1), Instruction manual (1)
Product size: W170mm x H200mm x D105mm (robot mode)
Where available: Takaratomy official shopping site "Takaratomy Mall" Takaratomymall.jp exclusive products

Comment from the person in charge of the product

Comment from the product planner of Canon EOS R5
We are very honored to be able to collaborate with Takara Tomy Co., Ltd. on our mirrorless camera, and are excited to see the EOS R5, the hero model of the EOS R system, transform into Optimus Prime, the iconic Transformers hero from Takara Tomy Co. I was very surprised to see the EOS R5 transforming into Optimus Prime, one of TOMY's most famous Transformers heroes. Not only can the lens be removed, just like the actual camera, but the buttons and body texture have been meticulously reproduced to look and feel just like the real thing.
The story and robot settings that incorporate the features of the EOS R5 are also very well crafted and enhance the appeal of the product.
We believe that this collaborative product will please not only Transformers fans but also camera fans, and we hope that you will display it alongside the actual "EOS R5".

Comment from the person in charge of "Transformers" development, Takara Tomy Co.
We are very honored to be able to collaborate with Canon Inc. and Transformers. It has been a long time coming to collaborate with a camera manufacturer, so I am very happy. In order to give the "EOS R5" a realistic look, we were particular about the fact that the camera body and lens can transform after being jointed. Also, since the robot is based on a camera motif, we made it so that the lens is positioned on the chest. We hope that not only Transformers fans but also camera enthusiasts will pick this up.

Mirrorless Camera "EOS R5

Transformer"