Summer Akihabara Electric Town Festival" starts on July 5! Collaboration with "SWORD ART ONLINE ARISATION" will be held!

The "Summer Akihabara Electric Town Festival" will be held at Akihabara Electric Town Promotion Association from July 5, 2019 (Friday) to August 12, 2019 (Monday, national holiday), and will be a collaboration with "Sword Art Online Arisimation".

Sword Art Online" is an anime work based on the novel by Reki Kawahara, winner of the 15th Dengeki Novel Award (Grand Prize), which depicts the activities of the main character Kirito in the mysterious next generation online game "Sword Art Online". On February 18, 2017, "Sword Art Online the Movie: Ordinal Scale," an anime movie based on a story written by Kawahara, was released. It was a huge hit, grossing over 4.3 billion yen at the box office worldwide. The latest "SwordArt Online Arisimation" began airing on Saturday, October 6, 2018, followed by "SwordArt Online Alternative: Gun Gale Online" in April 2018, and from October 2019, the latest chapter of the series, the third-cour "Sword Art Online Alicization War of Underworld" will start airing in October 2019.
⇒ SAO 《Arishization》, the third course of the series, will start airing in October 2019! Teaser visual and PV are released! Sword Art Online -Ex Chronicle-" will be held in August!
⇒ The second PV of " SWORD ART ONLINE ARISATION" OP & ED is released for the first time! Broadcasting will be 4-cour, with only the first episode being a 1-hour special!
⇒Autumn 2018 Anime

The "Summer Akihabara Electric Town Festival" will be held at Akihabara Electric Town Promotion Association from July 5, 2019 (Friday) to August 12, 2019 (Monday, national holiday), and will be a collaboration with "SWORD ART ONLINE ARISISATION".

Event information】
■ "Summer Akihabara Electric Town Festival"

Period: July 5, 2019 (Friday) - August 12, 2019 (Monday, national holiday)

About the "Summer Akihabara Electric Town Festival
［1] Tie-up with the "SWORD ART ONLINE ARIZATION" TV anime again
Continuing from the spring, a tie-up with the TV anime "SWORD ART ONLINE ARISATION" has been decided, and this time the Electric Town Festival will liven up Akihabara Electric Town with newly-drawn illustrations of yukata (summer kimonos).

[2］The Electric Town Festival present campaign will consist of "3 campaigns".

(1) 100 winners will receive a 10,000 yen shopping voucher or 3 winners will receive a collaboration acrylic panel autographed by the cast members.

(2) The first 20,000 people to arrive will receive a collaboration clear file newly drawn by "SWORD ART ONLINE ARIZATION x AKIBEA".

(3) A retweet campaign will be held in which 10 people will receive an Akihabara Chuo-dori flag, one of which will be signed by a cast member.

［3] The "Summer Akihabara Electric Town Festival" will be held in collaboration with "Natsuhabara 2019," which will be held at the same time.

(1) A Senja-fuda bookmark of the collaborating characters will be given away with a purchase of 500 yen or more at participating stores.

(2) Participate in the "Natsuhabara 2019" digital stamp rally project
Sword Art Online course is set in the digital stamp rally project where you can get original goods of the collaborating characters.
Three people will win a collaboration acrylic panel featuring a newly drawn illustration of Sword Art Online, or 20 people will win an original poster (B1 size) as original goods.

The campaign will be held at the Akihabara Electric Town Festival in summer.
◆Points (1)
100 winners will receive "10,000 yen shopping coupon" or 3 winners will receive "Sword Art Online Arsification collaboration acrylic panel" autographed by cast members.

An application postcard will be given to customers who make a purchase of 2,000 yen or more including tax at participating stores (in-store) during the period.
You can apply in-store or by mail after filling out the required information on the application postcard.
When applying, please choose either the shopping coupon course or the collaboration acrylic panel course.
The application will be closed when all the postcards are gone.

◆Points (2)
The first 20,000 customers to arrive will receive a collaboration clear file newly illustrated by "SWORD ART ONLINE ARISATION x AKIBEA".

During the period, the first 20,000 customers to make a purchase of 2,000 yen or more including tax will receive a collaboration clear file (A4 size) with AKIBeAr, the official mascot of Akihabara Electric Town Festival, on a first-come, first-served basis.
The offer will end as soon as all the files are gone at each store.

◆Points (3)

10 Akihabara Electric Town Festival Central Street flags will be given away.

One of them will be autographed by a cast member.

From Friday, July 5 to Monday, August 12 (national holiday)
(1) Tweet the campaign announcement and application instructions *Close between July 5 and August 12
(2) Retweet the campaign tweets and follow the official Akihabara Electric Town Twitter account
(3) Ten winners will be selected in a drawing
(4) Winners will be notified via Twitter's direct mail function
(5) Exchange mailing address and other information
(6) Mail the Central Avenue flag
Shipping is expected to be in late August.

Akihabara Electric Town Summer Product Recommendations

(1) JVC
N_W Series Completely Wireless Inner Headphones
HA-LC50BT
A Bluetooth 5.0-compatible fully wireless model that provides a comfortable fit without the hassle of cables.
High-quality appearance, simple design, and four color variations
Long-lasting wireless listening time of approximately 16.5 hours

(2) TOSHIBA
Air conditioner
F-DX series (2.2kW model: RAS-F221DX)
A new series of "Daiseikai" air conditioners equipped with a powerful air purification function "Plasma Air Purification". The newly developed "wind-cut louver" makes it difficult to feel airflow, and the "fully automatic operation" automatically controls the most suitable operation according to the situation by judging the comfort level of a person by sensors.

(3) SHARP
60V-inch LCD TV with built-in 8K tuner
8T-C60AX1
Now, bring the excitement you have never experienced to your living room. The AQUOS 8K world delivers an astonishing sense of presence.

(4) Panasonic
Oven Range
NE-BS1600
High grade model of Bistro
Newly equipped "One-bowl Chinese" and "One-bowl French
Fermentation" function for making handmade yogurt and amazake (sweet sake)

(5) HITACHI
Hitachi "Fit Select" refrigerator-freezer
R-KX57K
The "Pittari Select" function allows you to use the freezer compartment in any way you like. You can customize the refrigerator to suit your lifestyle by selecting a drawer for freezing, refrigeration, or vegetable storage. IOT compatible.

(6) SONY
4K OLED TV
KJ-65A9G
A sense of presence created by the integration of image and sound. Flagship 4K OLED TV that beautifully portrays every image with jet black and rich colors.

(7) marantz
Network CD receiver
M-CR612
The classic all-in-one music system that has been supported by music lovers has undergone a model change.
In addition to CD, FM/AM radio, and Bluetooth(R), it supports music streaming services such as Amazon Prime Music/Amazon Music Unlimited, AWA, and Spotify.

(8) MITSUBISHI
Mitsubishi MX Series Refrigerator
MR-MX57E-ZT
The "Instant Freeze A.I.," which automatically freezes meat, fish, and vegetables for a delicious taste, and the "Subzero Stocker D," which stores food for a long time without freezing, make daily cooking easier.

Official Mascot Character of Akihabara Electric Town Festival

AKIBeAr
AKIBeAr is a mysterious bear that appears in Akihabara.
Its trademark is a silhouette in the shape of the letter "A" of AKIBA and an inazuma carved on its chest.
He seems to be proud of having "AKIBA" in his name.

AKIBirDon
He is in charge of public relations for Akihabara Electric Town. He sends out information via official Twitter.
He is the intellectual bird in charge of public relations of Akihabara Electric Town.
He is an erudite and multi-lingual person who has traveled all over the world, not to mention AKIBA.
He is so comfortable on top of Akibear's head that he keeps staying in Akihabara, but it is unknown when he will go on his trip again.

GINnYan
She is a talkative but dependable kitten with a big sisterly personality who knows the ins and outs of AKIBA.
She has a rough tongue, but she loves idols! She is fashionable and loves shopping.
Her name is said to come from the ginkgo trees that line the Ginkgo Biloba Avenue.

Akibear stuffed animal meet and greet】Date and time: July 6 (Sat.)

Date and time: Saturday, July 6, 11:30 a.m. to 5:00 p.m.
Location: At 6 participating stores

<Contents
Commemorative photo session
Distribution of Akibear business cards
Miss Akiba 2019 Natsu Aikawa" will also participate in the event.

<Store locations
Tsukumo Store No. 12
DOSPALA AKIHABARA main store
Sofmap AKIBA4
Onoden
LaOX AKIHABARA main store
EDION AKIBA
About 20 minutes per session
*In case of rain, the event may be canceled or interrupted.
*The event will end as soon as the business cards are gone.

(C)2017 Reki Kawahara/KADOKAWA Ascii/Media Works/SAO-A Project