HOKKAHOKKATEI x SUMIKKOGURAS holds a campaign to win a multi-case and an "Outing set with SUMIKKOTS"!

Sumikko Gurashi Campaign" at "Hokkahokkatei" started on May 18. A newly designed "Sumikko Gurashi bento" was also unveiled.

Under the slogan "My Town's Kitchen," HOKKAHOKKA TEI, a pioneer in the take-out bento business, has been making various attempts to provide freshly made, hearty, and warm bentos to customers.

The "Sumikko Gurashi: Deliciously Enjoy Your Meal Campaign" and the "Sumikko and Friends Outing Set" application members-only event are being held to give away a Sumikko and Friends Outing Set!

Starting on May 18, 2023 (Thursday), a limited-time "Sumikko Gurashi: Deliciously Enjoy Campaign "*1 will be held in collaboration with the popular character "Sumikko Gurashi," which is also used in bentos for children.


The campaign will offer a Sumikko Gurashi original multi-case to those who purchase a bowl of "Kama-age Shirasu-don" (already on sale in some areas), which goes on sale on the same day *2.




At the same time, a "HOKKA HOKKA application members-only project" will be implemented. Twenty people will be selected by lottery to receive a "Sumikko and Friends Outing Set" as a present.

To apply, enter the application serial code included in the "Sumikko Gurashi Original Multi Case" on the special campaign page of the HOKKA application.


In addition, a follow and retweet campaign on the official Twitter of HOKKA HOKKA TEI will also be held, so please look forward to it.


*1: The "Sumikko Gurashi: Deliciously Savory Campaign" will be held at stores in Hokkaido, Akita, Miyagi, Fukushima, Yamanashi, Kanto, Tokai & Hokuriku, Osaka, Hyogo (except Awaji Island), Kyoto, Shiga, Nara, Wakayama, Chugoku & San-in, and Kyushu regions.
2: The original multi-case is available in limited quantities at each store. The original multi-case is available in limited quantities at each store and will be discontinued as soon as they are gone.

Sumikko Gurashi Bento" has been redesigned!

Sumikko Gurashi Bento," a bento for children created in collaboration with Sumikko Gurashi and Hokkahokkatei, has a new design!

The lid of the bento, as well as the onigiri film and baran (rice ball), are all adorned with cute Sumikko and her friends. The theme is "Welcome to the Kingdom of Food," where "leftovers" gather together in the hope that one day they will be eaten! The theme of the event is "The Kingdom of Food," in which "leftovers" gather together in the hope that one day they will be eaten.


Customers who purchase the product will receive an original clear card (30 kinds in total) as a free gift. Welcome! Food Kingdom" and which one will be given away is up to the customer's imagination.

Original clear card (total 30 kinds)

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